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Journal : JOURNAL SCIENTIFIC OF MANDALIKA (JSM)

Pengaruh Efektifitas Pemberlakuan PSBB Terhadap Produktivitas Masyarakat di Daerah Jakarta Pusat Tomi Kristian; Loeky Rono Pradopo; Andyan Pradipta Utama
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 10 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss10pp4091-4095

Abstract

The Effect of the Effectiveness of the Implementation of PSBB in Central Jakarta on Community Productivity. This research was conducted to see the effectiveness of PSBB implementation on the productivity of the people of Central Jakarta. The variables studied were the effectiveness variable (X) and the productivity variable (Y). This type of research is descriptive quantitative. The data collection technique used was a questionnaire. Furthermore, the sampling technique used was purposive sampling technique with 100 respondents. The results showed that effectiveness had an effect on the productivity of the people of Central Jakarta. Based on this, it is recommended that all the general public and especially Central Jakarta should increase their knowledge about COVID-19 and how to prevent it, so that daily activities are safer and positive numbers can be minimized and remain productive even during the PSBB period
Pengaruh Bauran Promosi Terhadap Penerimaan Mahasiswa Baru Pada STIE Jayakarta Loeky Rono Pradopo
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 4 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss4pp977-982

Abstract

Promotion costs are a factor that is thought to be relative in influencing the acceptance of new students at STIE Jayakarta. To prove the influence of both, research was carried out with the aim of analyzing the influence of promotional costs on new student admissions. The research was conducted at STIE Jayakarta by taking data on promotional costs incurred over the last 10 years. The research was carried out quantitatively, namely with descriptive and inferential analysis. Multiple linear regression was used as an analysis tool while hypothesis testing was carried out using the t test and F test. The research produced three main findings which were in accordance with the proposed hypothesis, namely 1.0media websites had a negative influence on new student acceptance. 2) advertising has a positive influence on new student acceptance. 3) Information Services have a negative influence on new student admissions. Based on these findings, to increase new student acceptance, it is recommended that promotion costs be increased