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All Journal Jurnal Ilmiah Manajemen Kesatuan Horizon: Indonesian Journal of Multidisciplinary
Ratna Suminar
Institut Transportasi dan Logistik Trisakti
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Factors Influencing Seller’s Satisfaction of E-Commerce Platforms Reni Dian Octaviani; Ratna Suminar; Agus Usman; Fani Rahmawati; Rijal Rosid; Lut Mafrudoh
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5363

Abstract

The rapid growth of the online marketplace sector has transformed the way sellers operate their businesses in the digital age. The choice of online marketplace platform is a strategic decision as it directly influences market reach, operational efficiency and seller satisfaction. This study aims to analyse the influence of promotions, transaction costs, delivery services, and vendor support on seller satisfaction when selecting an online marketplace platform. The study employs a quantitative approach using a survey method involving 100 sellers operating in the Central Java region. Data were collected via a structured questionnaire and analysed using Partial Least Squares-based Structural Equation Modelling (SEM-PLS). The results indicate that promotions, transaction costs, delivery services, and vendor support have a positive influence on seller satisfaction. Among these four factors, vendor support has the most significant influence on seller satisfaction when using online marketplace platforms. These findings suggest that the technical support and services provided by platform operators play a crucial role in enhancing seller satisfaction and the continued use of the platform by sellers.
The Influence of Umrah Brand Equity Toward Customers Value, Trust, and Commitment Aisyah Rahmawati; Asep Mulyana; Lut Mafrudoh; Ratna Suminar
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 2 (2026): JIMKES Edisi March 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i2.5053

Abstract

This study examines the influence of Umrah brand equity on customer value, trust, and commitment toward Umrah travel agencies in DKI Jakarta. Using a quantitative approach, data were collected through an online survey of 370 pilgrims who had performed Umrah before the COVID-19 pandemic. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM–PLS). The results show that brand equity has a positive and significant effect on customer value, trust, and commitment. Customer value and trust also positively affect pilgrims’ commitment, with customer value mediating the relationship between brand equity and commitment, while trust does not. These findings indicate that perceived value plays a stronger role than trust in enhancing pilgrims’ loyalty and long-term engagement with Umrah service providers. Theoretically, this research contributes to the understanding of brand equity within faith-based service contexts, which remain underexplored in marketing studies. Practically, Umrah travel organizers should strengthen their brand equity by improving service quality, maintaining transparency, and building a credible and consistent brand image to enhance customer value, trust, and loyalty.
Co-Authors Agus Usman Aisyah Rahmawati Asep Mulyana Fani Rahmawati Lut Mafrudoh Octaviani, Reni Dian Rijal Rosid