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All Journal ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat JURNAL ABDIMAS PLJ
Meri Rusdiani
STIEBS Al-Amin Tasikmalaya
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pelatihan Dan Pendampingan Penerapan Etika Pemasaran Islam Dalam Digital Marketing Bagi Pelaku UMKM Desa Karyamekar Kecamatan Pasirwangi Kabupaten Garut Frilla Gunariah; Depi Hasanah; Meri Rusdiani; Nisa Raudatul Janah; Arian Zikri
ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2026): ADINDAMAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : STIE Syariah Indonesia Purwakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37726/g0etn930

Abstract

Pemanfaatan digital marketing oleh UMKM di pedesaan masih menghadapi berbagai tantangan, seperti keterbatasan literasi digital, kurangnya pemahaman strategi pemasaran online, serta minimnya kesadaran akan pentingnya etika dalam aktivitas pemasaran. Kegiatan pengabdian kepada masyarakat ini dilaksanakan di Desa Karyamekar, Kabupaten Garut, pada tanggal 14–15 November 2025 dengan tujuan meningkatkan pemahaman dan kemampuan pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) dalam menerapkan etika pemasaran Islam pada aktivitas digital marketing mereka. Program ini meliputi pelatihan konseptual mengenai prinsip-prinsip etika pemasaran Islam seperti kejujuran, keadilan, transparansi, serta larangan penipuan dan pendampingan praktik dalam membuat konten pemasaran digital yang sesuai dengan nilai-nilai syariah. Metode pelaksanaan terdiri dari ceramah, diskusi interaktif, studi kasus, serta praktik langsung menggunakan platform digital. Hasil kegiatan menunjukkan peningkatan sebesar 85% pengetahuan peserta mengenai etika pemasaran Islam, keterampilan dalam membuat konten digital yang etis, serta kemampuan memanfaatkan media sosial untuk promosi yang lebih amanah dan efektif. Kegiatan ini diharapkan dapat mendorong terciptanya ekosistem pemasaran UMKM yang lebih beretika, berkelanjutan, dan berdaya saing.
PENDAMPINGAN PENYUSUNAN KALENDER EVENT TAHUNAN DESA WISATA BANTARAGUNG Nurul Rochmah; Mersiana Setiarini; Meri Rusdiani; Try Kurniawan Akhbar; Iwan Setiawan Rofiq
JURNAL ABDIMAS PLJ Vol. 6 No. 1 (2026): JURNAL ABDIMAS PLJ, Juli 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v6i1.2362

Abstract

Bantaragung Tourism Village has extraordinary natural and cultural attractions, but the management of its tourism agenda is not well structured, so tourist visits are still seasonal. This community service activity aims to assist the managers of Bantaragung Tourism Village (Pokdarwis) in preparing an annual calendar of events as an integrated marketing strategy and to increase tourist visits. The method used in this mentoring program is Asset-Based Community Development (ABCD) which is implemented through three stages: (1) mapping the potential of local arts, culture, and traditions, (2) event design and management workshops, and (3) preparation and digitization of the event calendar. The result of this activity is the formation of the Bantaragung Tourism Village Annual Event Calendar that integrates various cultural festivals, nature sports agendas (sport tourism), and local traditional rituals throughout the year. In addition, this activity has succeeded in increasing the understanding and skills of Pokdarwis in planning, packaging, and promoting events independently. The implications of this structured event calendar are expected to provide schedule certainty for tourists, facilitate promotions for external parties, and have a positive impact on improving the local community's economy in a sustainable manner.
Co-Authors Arian Zikri Depi Hasanah Frilla Gunariah Iwan Setiawan Rofiq Mersiana Setiarini Nisa Raudatul Janah Nurul Rochmah Try Kurniawan Akhbar