Article Per Year (5 Year)
p-Index From 2021 - 2026
0.562
P-Index
This Author published in this journals
All Journal Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Multidisiplin (JUKIM) MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis
Djoesept Harmat Tarigan
Universitas Mandiri Bina Prestasi
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Nursing Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Gallery RJ’s Promotion Strategy Through Instagram Social Media in Building Brand Awareness in Bengkulu City Iftahul Jannah; Djoesept Harmat Tarigan
Jurnal Ilmiah Multidisiplin Vol. 5 No. 03 (2026): Mei: Jurnal Ilmiah Multidisiplin
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jukim.v5i03.2685

Abstract

The rapid development of digital technology has transformed business promotion practices, particularly through social media platforms. Instagram has become an effective promotional medium for businesses to introduce products, communicate with consumers, and strengthen brand awareness. This study aims to analyze the promotional strategy implemented by Gallery RJ through Instagram in building brand awareness in Bengkulu City. This research used a descriptive qualitative approach with a case study design. Data were collected through interviews with Gallery RJ customers, observation of the Instagram account @galleryrjbengkulu, content analysis, documentation, and literature review. The data were analyzed using the AISAS model, consisting of Attention, Interest, Search, Action, and Share. The findings show that Gallery RJ utilizes Instagram features such as feeds, stories, reels, highlights, captions, hashtags, product demonstrations, and discount information to attract consumer attention and encourage interaction. Consistent product uploads, affordable prices, attractive visual content, and customer testimonials contribute to consumer interest and brand recognition. The study also found that customers tend to search for product information through Instagram, direct messages, WhatsApp, and recommendations from friends or family before making purchase decisions. Furthermore, customers often share promotional information and shopping experiences, which supports word-of-mouth promotion. These findings indicate that Gallery RJ’s Instagram promotional strategy has contributed positively to building brand awareness among consumers in Bengkulu City, although further development is needed in terms of customer interaction, influencer collaboration, and Instagram analytics optimization.
Pelatihan Wirausaha Muda: Menggali Potensi Peluang Bisnis Digital Bagi Siswa/i SMA Negeri 17 Medan Djoesept Harmat Tarigan; Jimmy Peranginangin; Bersama Sinuraya; Anjar Pinem; Sakaria Efrata Ginting
Abdimas Galuh Vol 8, No 2 (2026): September 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i2.26626

Abstract

Pemanfaatan gadget dan media sosial di kalangan remaja saat ini masih didominasi oleh aktivitas konsumtif, padahal ekosistem digital menawarkan peluang besar untuk pengembangan kemandirian ekonomi. Pengabdian kepada masyarakat ini bertujuan untuk menumbuhkan jiwa wirausaha muda serta menggali potensi peluang bisnis digital bagi siswa/i SMA Negeri 17 Medan. Kegiatan dilaksanakan pada hari Rabu, 22 Juli 2026, dengan melibatkan siswa kelas XI sebagai khalayak sasaran. Metode pelaksanaan pengabdian dilakukan melalui tiga tahapan utama, meliputi persiapan (survei dan perizinan), pelaksanaan (pre-test, pemaparan materi literasi keuangan digital, strategi digital branding, dan workshop pembuatan konten menggunakan Canva serta media sosial), serta evaluasi melalui post-test dan penilaian produk rintisan bisnis digital. Hasil dan pembahasan menunjukkan adanya lonjakan pemahaman kognitif peserta yang signifikan mengenai mekanisme operasional e-commerce dan teknik copywriting. Selain itu, aspek psikomotorik siswa berkembang pesat yang dibuktikan dengan keberhasilan mereka merancang serta mempresentasikan cetak biru ide bisnis kreatif berbasis potensi lokal Kota Medan secara mandiri. Kesimpulannya, pelatihan ini efektif dalam merekonstruksi pola pikir siswa menjadi lebih produktif dan siap menjadi wirausaha muda digital. Pihak sekolah disarankan untuk menindaklanjuti program ini dengan membentuk wadah praktis berupa ekstrakurikuler Digital Entrepreneur Club demi menjaga keberlanjutan inkubasi bisnis siswa.
Pengaruh Store Atmosphere dan Digital Payment terhadap Keputusan Pembelian di Toko Kelontong Madura Bintang Barokah Wonogiri Wahyuni Wigiastuti; Djoesept Harmat Tarigan
MUQADDIMAH: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Article in Press
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/53gp6s21

Abstract

The purpose of this study is to examine the partial and simultaneous effects of digital payment and store atmosphere on purchase decisions at Toko Kelontong Madura Bintang Barokah, Wonogiri. The research approach uses a causal associative quantitative method. The sample used consisted of 100 store customer respondents with an accidental sampling technique. Primary data were collected through a structured questionnaire and analyzed using multiple linear regression via IBM SPSS Statistics 26. The results of the partial analysis show that the store atmosphere variable does not have a significant and meaningful effect on purchasing decisions (t = -1.412; sig = 0.161 > 0.05). In contrast, the digital payment variable has a positive and highly significant effect on purchasing decisions (t = 11.310; sig = 0.000 < 0.05). The simultaneous test (F-test) proves that both independent variables together have a significant effect on purchasing decisions (F = 85.188; sig = 0.000 < 0.05) with a contribution of the coefficient of determination (R Square) value of 64.7%. In conclusion, the physical rejuvenation of the store only serves as a basic comfort standard, while the provision of QRIS digital payment becomes the main driving force in facilitating transactions and executing consumer purchase decisions in rural areas.
Co-Authors Anjar Pinem Ginting, Sakaria Efrata Iftahul Jannah Jimmy Peranginangin Sinuraya, Bersama Wahyuni Wigiastuti