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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Communication, Sustainability, and Empowerment
Izzati Rizal
Sekolah Tinggi Ilmu Komunikasi Profesi Indonesia
Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Peningkatan Literasi Digital UMKM Melalui Pelatihan Konten Kreatif Berbasis Smartphone di Villa Mutiara, Bogor Jawa Barat : Pengabdian Izzati Rizal; Bintang Nurijadi; Jamalullail; Salfhaoctha Friemay Aliefia Poetry; Murtiadi; Khairatun Niswa Aceh 26
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 5 No. 1 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 5 Nomor 1 (Juli 2026 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v5i1.7340

Abstract

Transformasi digital membuka peluang besar bagi Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memperluas jangkauan pasar, namun keterbatasan literasi digital masih menjadi kendala utama dalam mengoptimalkan potensi tersebut. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital pelaku UMKM di Villa Mutiara, Bogor, melalui pelatihan pembuatan konten kreatif berbasis telepon pintar (smartphone). Pendekatan yang digunakan adalah Participatory Action Research (PAR), yang melibatkan peserta secara aktif dalam proses identifikasi kebutuhan, pelaksanaan pelatihan, evaluasi, dan pendampingan. Kegiatan ini diikuti oleh 25 pelaku UMKM dari berbagai sektor, dengan fokus pada peningkatan keterampilan fotografi produk, videografi berbasis storytelling, serta penyuntingan konten menggunakan aplikasi sederhana seperti Canva dan CapCut. Hasil evaluasi menunjukkan adanya peningkatan rata-rata skor literasi digital peserta dari 42% pada pre-test menjadi 81% pada post-test, dengan peningkatan paling signifikan pada aspek pengetahuan media sosial. Selain peningkatan keterampilan teknis, pelatihan ini juga menumbuhkan kepercayaan diri peserta dalam memanfaatkan teknologi digital serta melahirkan komunitas digital "UMKM Villa Mutiara" yang berfungsi sebagai wadah berbagi pengetahuan dan kolaborasi. Kegiatan ini membuktikan bahwa pelatihan berbasis PAR efektif dalam mengintegrasikan pembelajaran praktis dengan pemberdayaan masyarakat, serta berpotensi menjadi model replikasi untuk memperkuat ekosistem digital UMKM di tingkat lokal.
Pengaruh Perencanaan Produksi terhadap Ketepatan Waktu Penyajian dan Kepuasan Konsumen pada Restoran D’Cost Ahmad Zuhrofi; Izzati Rizal
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 1 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i1.1409

Abstract

This study aims to examine the effect of Production Planning on Service Timeliness and Customer Satisfaction at D’Cost Restaurant. A quantitative approach was employed using a survey method involving 400 customers, and the data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with a second-order reflective–reflective model. The measurement model evaluation indicates that all constructs meet the required validity and reliability criteria. The structural model results reveal that Production Planning has a positive and significant effect on Service Timeliness. Furthermore, Service Timeliness significantly influences Customer Satisfaction, while Production Planning also exerts a significant direct effect on Customer Satisfaction. The mediation analysis confirms that Service Timeliness serves as a partial mediator in the relationship between Production Planning and Customer Satisfaction. These findings highlight that effective production planning enhances customer satisfaction primarily through timely and consistent service delivery. This study provides practical implications for restaurant management by emphasizing the importance of integrated operational planning to improve service quality and customer satisfaction.
A Relational Dialectic Analysis in the Discourse of Life Choices of Professional Women Yulfa Margiana; Izzati Rizal
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 1 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i1.7

Abstract

This study aims to understand the relational dialectics perspective in the discourse of professional women's life choices. This research employs a qualitative approach with interview and observation methods. The results show that several factors influence professional women's decisions to delay marriage, including the Sandwich Generation, career, and mental readiness. This study finds that professional women prioritize their role as family supporters, economic stability through their careers, and mental readiness before deciding to get married. These findings provide insight into the relational dynamics of professional women in making decisions about their life choices.
Co-Authors Ahmad Zuhrofi Bintang Nurijadi Jamalullail Khairatun Niswa Aceh 26 Murtiadi Salfhaoctha Friemay Aliefia Poetry Yulfa Margiana