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Pengaruh Fleksibiltas Layanan Digital Payment, Perilaku Konsumtif dan FoMo (Fear Of Missing Out) terhadap Hedonic Lifestyle Gen Z Kota Padang Ikhsanti, Nurul; Ilham, Aulia Puja; Syukri, Sarah; Sari, Rossy Endah Permata
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i1.1797

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fleksibilitas Layanan Digital Payment, Perilaku Konsumtif, dan FoMO (Fear of Missing Out) terhadap Hedonic Lifestyle pada generasi Z di Kota Padang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Ordinary Least Squares (OLS). Penelitian ini melibatkan 100 responden berusia 15-26 tahun di Kota Padang yang aktif menggunakan digital payment. Hasil penelitian menunjukkan bahwa variabel Perilaku Konsumtif dan FoMO berpengaruh positif dan signifikan terhadap Hedonic Lifestyle. Sementara itu, Fleksibilitas Layanan Digital Payment tidak memiliki pengaruh yang signifikan. Temuan ini mengindikasikan bahwa gaya hidup hedonis pada generasi Z lebih dipengaruhi oleh faktor psikologis dan perilaku konsumsi dibandingkan aspek fungsional teknologi.
Optimizing the Potential of Halal Media and Entertainment in Indonesia: Analysis of Opportunities, Challenges, and Strategic Steps Hamdi, Baitul; Rossy Endah Permata Sari; Sarah Syukri; Wahyuddin Luthfi Abdullah
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 04 (2025): JIEI : Vol. 11, No. 04, 2025
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v11i04.17221

Abstract

This study aims to identify the opportunities and challenges and formulate strategies for developing halal media and entertainment in Indonesia. This research is a library research using a qualitative approach. The study was conducted by reading, reviewing, and analyzing various existing literatures, such as books, journals, news, and research findings. The study results indicate that Indonesia's main opportunities for halal media and entertainment include a significant market potential, global demand for Islamic media content, and the positive influence of social media and digital technology development. However, the industry also faces significant challenges, such as limited definitions and halal standardization, the perception that it limits creativity, the dominance of non-halal content, a lack of innovation, and challenges in filtering and monitoring digital content. To overcome these challenges and optimize potential, the proposed strategies include strengthening the regulatory framework and government policies, improving the quality and diversity of content, developing competent human resources, building an integrated industrial ecosystem, and educating and promoting halal media literacy to the public. Implementing these strategies is expected to drive the industry's growth, contribute to the national economy, and position Indonesia as a global Islamic economy hub.
EKSPLORASI PERSEPSI DAN KESIAPAN PARTISIPASI MASYARAKAT TERHADAP RENCANA PENDIRIAN KOPERASI MERAH PUTIH : STUDI KUALITATIF DI DESA KURAI TAJI, KOTA PARIAMAN Permata Sari, Rossy Endah
Salam (Islamic Economics Journal) Vol. 6 No. 2 (2025): Desember 2025
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/98dp3q87

Abstract

This article aims to explore the initial perceptions and readiness of the community to participate in the planned establishment of Koperasi Merah Putih (Red and White Cooperative) in Kurai Taji Village, Pariaman City. This initiative is part of a national government program designed to strengthen community-based economic systems, and it is scheduled to be officially launched in December 2025. Employing a descriptive qualitative approach, this study investigates the thoughts, attitudes, and expectations of local residents through in-depth interviews, social observation, and relevant documentation. The findings indicate that most community members express enthusiasm toward the establishment of the cooperative as a means of promoting local economic empowerment. However, a lack of information and limited understanding of cooperative mechanisms still hinder their full readiness for active involvement. Therefore, adaptive and participatory communication strategies are necessary to ensure the successful implementation of this cooperative in the near future. Keywords : cooperative, community perception, participation readiness, village economic development, qualitative study.
Aksesibilitas UMKM Terhadap Kredit Usaha Rakyat (KUR) Pada Bank BRI Cabang Payakumbuh Rossy endah Permata Sari; Irma Suryani Indra; Baitul Hamdi
Jurnal Salingka Nagari Vol. 4 No. 2 (2025): Jurnal Salingka Nagari
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/jsn.v4i2.370

Abstract

This study aims to analyze theĀ  accessibility of Micro, Small, and Medium Enterprises (MSMEs) within the "Kerupuk Sanjai" sector to the People's Business Credit (KUR) initiative administered by PT Bank Rakyat Indonesia (Persero) Tbk, Payakumbuh Branch. Employing a descriptive qualitative methodology, the research delves into the authentic experiences of MSME operators in securing formal financial resources, with particular emphasis on informational transparency, procedural simplicity, and technical impediments. Data collection involved in-depth interviews and on-site observations. The data were analyzed using the interactive model of Miles and Huberman, which includes data reduction, data display, and conclusion drawing/verification. The results reveal that although KUR is strategically accessible, its utilization remains obstructed by a notable disparity between regulatory frameworks and practical application. Certain entrepreneurs perceive the credit as readily obtainable and advantageous for capital expansion, whereas others encounter difficulties stemming from intricate administrative demands and insufficient financial education. The study posits that augmenting KUR accessibility necessitates not merely competitive interest rates, but also streamlined bureaucratic processes and more assertive engagement by financial entities. Such enhancements are imperative to foster equitable credit dissemination, thereby bolstering the viability of the informal economy in Payakumbuh.