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All Journal At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Journal Economic and Strategy (JES) Salam (Islamic Economics Journal)
Syukri, Sarah
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences

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Pengaruh Fleksibiltas Layanan Digital Payment, Perilaku Konsumtif dan FoMo (Fear Of Missing Out) terhadap Hedonic Lifestyle Gen Z Kota Padang Ikhsanti, Nurul; Ilham, Aulia Puja; Syukri, Sarah; Sari, Rossy Endah Permata
JOURNAL ECONOMICS AND STRATEGY Vol 6 No 1 (2025): Januari - Juni 2025
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Tjut Nyak Dhien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36490/jes.v6i1.1797

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Fleksibilitas Layanan Digital Payment, Perilaku Konsumtif, dan FoMO (Fear of Missing Out) terhadap Hedonic Lifestyle pada generasi Z di Kota Padang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Ordinary Least Squares (OLS). Penelitian ini melibatkan 100 responden berusia 15-26 tahun di Kota Padang yang aktif menggunakan digital payment. Hasil penelitian menunjukkan bahwa variabel Perilaku Konsumtif dan FoMO berpengaruh positif dan signifikan terhadap Hedonic Lifestyle. Sementara itu, Fleksibilitas Layanan Digital Payment tidak memiliki pengaruh yang signifikan. Temuan ini mengindikasikan bahwa gaya hidup hedonis pada generasi Z lebih dipengaruhi oleh faktor psikologis dan perilaku konsumsi dibandingkan aspek fungsional teknologi.
The Influence Of Beauty Influencers, Lifestyle, And Halal Label On The Purchase Decision Of Somethinc Cushion Product Fadilla, Dina; Sitepu, Novi Indriyani; Sari, Nurma; Nurlina, Eka; Syukri, Sarah
At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Vol 9, No 2 (2023): DESEMBER 2023
Publisher : Universitas Islam Negeri Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/tijaroh.v9i2.9632

Abstract

This study analyzes the effect of Beauty influencers, Lifestyle, and Halal labels on purchasing Cushion Somethinc products. This study uses a quantitative method using a Likert scale. The sample for this study were students of the Faculty of Economics and Business at Syiah Kuala University who used the Cushion Somethinc product. 110 respondents were taken through purposive sampling using the Hair formula. The analytical method used is multiple regression analysis. The results of this study indicate that Beauty Influencer, Lifestyle, and the Halal Label have a positive and significant effect on the decision to buy cushion Somethink products. Beauty influencers are helpful for brands wishing to adopt the marketing strategy for developing local cosmetic products and making lifestyle and halal labels an indicator in purchasing decisions.
Adaptasi Komunikasi Internal Berbasis Nilai Islam pada Organisasi Nirlaba di Era Kerja Hibrida: Sebuah Tinjauan Literatur Integratif Syukri, Sarah; Tarigan, Muhammad Iqbal Suranta
Salam (Islamic Economics Journal) Vol. 7 No. 1 (2026): Januari 2026
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/we1we590

Abstract

The post-pandemic adoption of hybrid work models presents a paradoxical challenge for Islamic faith-based non-profit organizations: increased digital connectivity coincides with the erosion of social cohesion and employee emotional attachment. This study aims to construct a communication adaptation strategy framework capable of bridging technological efficiency with the preservation of organizational spiritual values. Using an Integrative Literature Review method, this study synthesizes theoretical and empirical literature published between 2019 and 2025. The analysis reveals that the lack of non-verbal cues in computer-mediated communication triggers "digital fatigue" and trust deficits, threatening team militancy. As a solution, this research proposes a "Value-Based Resilient Communication Model" anchored on two pillars: (1) Information Integrity through the institutionalization of Tabayyun (verification) and Qaulan Sadida (straight speech) protocols to mitigate role ambiguity ; and (2) Digital Interaction Humanization through the application of Qaulan Layyina (gentle speech) in empathetic leadership to nurture Ukhuwah (brotherhood). In conclusion, communication adaptation in Islamic organizations is not merely a technical transformation, but an integration of prophetic ethics that positions technology as a means to strengthen heart-to-heart bonds, rather than just an instructional tool
Co-Authors Fadilla, Dina Ikhsanti, Nurul Ilham, Aulia Puja Nurlina, Eka Nurma Sari, Nurma Sari, Rossy Endah Permata Sitepu, Novi Indriyani Tarigan, Muhammad Iqbal Suranta