Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Jurnal Teknologi dan Manajemen Industri Terapan Journal of Practical Management Studies
Taqwa Sultan
Kupang State Polytechnic
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Pengaruh Viral Marketing, Online Consumer Review, Dan Harga Terhadap Keputusan Pembelian Shopee di Kota Kupang Margaretha Sartien Kabanga; Taqwa Sultan; Krysler Kaleb Adoe
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1581

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Pemasaran Viral, Ulasan Konsumen Online, dan Harga terhadap Keputusan Pembelian di kalangan konsumen yang menggunakan platform e-commerce Shopee di Kota Kupang. Pendekatan kuantitatif digunakan dengan menggunakan survei, dengan kuesioner yang didistribusikan kepada pengguna Shopee aktif. Data yang dikumpulkan dianalisis menggunakan regresi linier berganda di SPSS, didukung oleh uji validitas, reliabilitas, dan asumsi klasik untuk memastikan akurasi dan reliabilitas model. Hasil menunjukkan bahwa semua instrumen penelitian valid dan reliabel, dengan nilai korelasi item melebihi 0,300 dan Alpha Cronbach di atas 0,600. Skor rata-rata untuk Pemasaran Viral, Ulasan Konsumen Online, Harga, dan Keputusan Pembelian berada dalam kategori sangat tinggi, menunjukkan persepsi konsumen yang sangat positif terhadap variabel-variabel ini. Secara parsial, Ulasan Konsumen Online menunjukkan pengaruh positif dan signifikan terhadap keputusan pembelian, dengan nilai t sebesar 6,329 dan tingkat signifikansi 0,000, menjadikannya faktor paling dominan yang memengaruhi keputusan konsumen. Sebaliknya, Pemasaran Viral memiliki pengaruh negatif dan tidak signifikan, sedangkan Harga memberikan pengaruh positif dan tidak signifikan terhadap keputusan pembelian. Nilai Adjusted R² sebesar 0,435 menunjukkan bahwa ketiga variabel independen menjelaskan 43,5% variasi dalam keputusan pembelian, sedangkan sisanya, yaitu 56,5%, dipengaruhi oleh faktor lain di luar penelitian ini. Secara keseluruhan, temuan ini menyoroti bahwa kepercayaan dan keyakinan konsumen yang dibangun melalui Ulasan Konsumen Online merupakan pendorong utama keputusan pembelian di Shopee, sedangkan strategi Pemasaran Viral perlu dikelola lebih selektif untuk menghindari kelelahan konsumen.
Determinants of QRIS User Information: The Role of Usage Barriers, Value Barriers, Risk Barriers, Initial Trust, and Perceived Usefulness Septia S. Dioh; Taqwa Sultan; Irience R. A. Manongga; Maria S. Lou Kelen; Wihelmina Muni; Andrias U. T. Anabuni
Journal of Practical Management Studies Vol. 4 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.143

Abstract

This study examines the determinants of QRIS user information by integrating innovation resistance and technology acceptance perspectives within Indonesia’s nationally standardized digital payment system. Using a quantitative explanatory design, data were collected from 105 QRIS users in Kupang City through a structured questionnaire. Multiple linear regression analysis was employed to test the effects of usage barrier, value barrier, risk barrier, initial trust, and perceived usefulness on user information, following validity, reliability, and classical assumption testing. The results show that usage barriers negatively influence QRIS user information, whereas value barriers, risk barriers, initial trust, and perceived usefulness have significant positive effects. Among all predictors, risk barrier emerges as the most dominant determinant, indicating that security and uncertainty perceptions play a critical role in shaping users’ informational engagement. The proposed model explains 65.8% of the variance in user information, demonstrating strong explanatory power. This study adopts a cross-sectional design and focuses on a single geographic context, which may limit generalizability. Future research may employ longitudinal or comparative approaches to capture dynamic and contextual variations. This study advances digital payment and information systems literature by repositioning user information as a central cognitive outcome of user–technology interaction rather than merely an antecedent of adoption, offering an information-centric framework for evaluating the effectiveness of standardized digital payment systems.
Determinants of Financial Management Behavior Among Generation Z University Students in Kupang: The Role of Financial Literacy, Financial Technology Adoption, and Financial Self-Efficacy Wihelmina Muni; Septia S. Dioh; Taqwa Sultan; Moni Y. Siahaan; Yanti S. Giri
Journal of Practical Management Studies Vol. 4 No. 1 (2026): JPMS - March (2026)
Publisher : CV. Jala Berkat Abadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61106/jpms.v1i1.144

Abstract

This study examines the determinants of financial management behavior among Generation Z university students in Kupang City by integrating financial literacy, financial technology adoption, and financial self-efficacy within the Theory of Planned Behavior framework. A quantitative explanatory design was employed using survey data from 218 students, analyzed through PLS-SEM. The findings reveal that financial literacy, fintech adoption, and financial self-efficacy significantly influence financial management behavior, both individually and simultaneously. Financial literacy serves as the primary cognitive foundation, self-efficacy strengthens perceived behavioral control, while fintech functions as an enabling contextual factor rather than a deterministic driver. The model demonstrates moderate predictive power, indicating that responsible financial behavior among Gen Z students emerges from the interaction of cognitive, psychological, and technological dimensions. This study contributes to extending behavioral finance research in emerging regional contexts and highlights the need for integrative financial education strategies in higher education institutions.
Co-Authors Anderias U. T. Anabuni Irience R.A. Manongga Krysler Kaleb Adoe Margaretha Sartien Kabanga Maria S. Lou Kelen Moni Y. Siahaan Septia S. Dioh Wihelmina Muni Yanti S. Giri