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Pengaruh Self Efficacy, Artificial Intelligence dan Disiplin Kerja Terhadap Kinerja Karyawan dengan Motivasi Sebagai Variabel Intervening di PT. Adira Dinamika Multifinance Kota Padang Akbar .; Vicky Brama Kumbara; Chintya Ones Charli
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

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This study aims to determine the extent of the influence of Self-Efficacy, AI Implementation, and Work Discipline on Employee Performance with Motivation as an intervening variable at PT Adira Dinamika MultiFinance Padang. The research utilized a documentation method and primary data. The results obtained based on the partial test (t-test) indicate that: Self-Efficacy has a significant effect on Motivation at PT Adira Dinamika MultiFinance Padang; AI Implementation does not have a significant effect on Motivation at PT Adira Dinamika MultiFinance Padang; Work Discipline has a significant effect on Motivation at PT Adira Dinamika MultiFinance Padang; Self-Efficacy has a significant effect on Employee Performance at PT Adira Dinamika MultiFinance Padang; AI Implementation does not have a significant effect on Employee Performance at PT Adira Dinamika MultiFinance Padang; Work Discipline has a significant effect on Employee Performance at PT Adira Dinamika MultiFinance Padang; Work Motivation has a significant effect on Employee Performance at PT Adira Dinamika MultiFinance Padang; Self-Efficacy has a significant effect on Employee Performance through Work Motivation as an intervening variable at PT Adira Dinamika MultiFinance Padang; AI Implementation does not have a significant effect on Employee Performance through Work Motivation as an intervening variable at PT Adira Dinamika MultiFinance Padang; and Work Discipline has a significant effect on Employee Performance through Work Motivation as an intervening variable at PT Adira Dinamika MultiFinance Padang..

Pengaruh Digital Marketing dan Brand Awareness Terhadap Keputusan Pembelian Melalui Mediasi Kepercayaan Nofriandi Putra; Vicky Brama Kumbara; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4215

This study aims to analyze the influence of Digital Marketing and Brand Awareness on Purchase Decision, with Customer Trush as a mediating variabel among Shopee users. The population of this research consists of Management studens at UPI YPTK, class of 2022. A quantitative method with a causal descriptive approch was employed. Data were collected through questionnaires distributed to respondents selected via purposive sampling technique. The data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The results of thisstudy are expected to demonstrate the extent to which digital marketing strategies and brand awareness effectiveness build consumer trush to enhance online purchase decision.

Knowledge Management dan Knowledge Sharing Terhadap Kinerja Pegawai Dengan Individual Innovation Capability Regi julianda; Vicky Brama Kumbara; Desi Permata Sari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4249

This study aims to analyze the influence of Knowledge Management and Knowledge Sharing on Employee Performance, with Individual Innovation Capability as an intervening variable at the High Prosecutor's Office of West Sumatra. The method used in this research is quantitative, with a total of 60 respondents. The data analysis technique employed is Structural Equation Modeling (SEM) using SmartPLS. Data collection was conducted through the distribution of questionnaires designed using a Likert scale. The results of the study show that there is a negative and insignificant influence of Knowledge Management on Individual Innovation Capability. There is a positive and significant influence of Knowledge Sharing on Individual Innovation Capability. There is a negative and insignificant influence of Knowledge Management on Employee Performance. There is a positive and significant influence of Knowledge Sharing on Employee Performance. There is a positive and significant influence of Individual Innovation Capability on Employee Performance. Furthermore, the mediation test results indicate that Individual Innovation Capability is able to mediate the influence of Knowledge Sharing on Employee Performance.

Pengaruh Budaya Organisasi Dan Kepemimpinan Transformasional Terhadap Kinerja Pegawai Dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Kantor Badan Pusat Statistik Kota Padang Regita Syafitri; Vicky Brama Kumbara; Desi Permata Sari
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4252

Regita Syafitri, 22101155310268, Management Department, 2022, The Influence of Organizational Culture and Transformational Leadership on Employee Performance with Job Satisfaction as an Intervening Variable at the Padang City Central Statistics Agency Office, under the guidance of Mr. Dr. Vicky Brama Kumbara, S.E., M.M and Mrs. Dr. Desi Permata Sari, S.E., M.M. This study aims to determine and try to analyze the Influence of Organizational Culture and Transformational Leadership on Employee Performance with Job Satisfaction as an Intervening Variable at the Padang City Central Statistics Agency Office. This study is a Structural Equation Modeling (SEM) model with SmartPLS 3.0 analysis tools. The population and sample of this study are employees of the Padang City Central Statistics Agency Office. The research results found a significant influence between organizational culture and job satisfaction. There was a significant influence between transformational leadership and job satisfaction. There was a significant influence between organizational culture and employee performance. There was a significant influence between transformational leadership and employee performance. There was a significant influence between job satisfaction and employee performance. Job satisfaction mediated the influence of organizational culture on employee performance. Job satisfaction mediated the influence of transformational leadership on employee performance.

Pengaruh Kualitas Produk Dan Media Sosial Terhadap Keputusan Pembelian Dengan Citra Merek Sebagai Variabel Intervening Pada Produk Iphone (Studi Kasus Pengguna Produk Iphone Pada Mahasiswa Di Universitas Putra Indonesia "YPTK" Padang) Mutiara Muliani; Vicky Brama Kumbara; Della Asmaria Putri
Jurnal Ekonomi dan Bisnis Digital Vol. 3 No. 3 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v3i3.4258

This study aims to determine and analyze the influence of product quality and social media on purchasing decisions with brand image as an intervening variable for iPhone products (A Case Study of iPhone Product Users Among Students at Universitas Putra Indonesia "YPTK" Padang). The population and sample of this study were iPhone users at UPI "YPTK" Padang. Primary data were collected through questionnaires and then analyzed using SEM-PLS (SmartPLS 4.0) to test the measurement and structural models. The results of the study found that Product Quality has a positive and significant effect on Brand Image. Social Media has a positive and significant effect on Brand Image. Product Quality has a positive and significant effect on Product Purchase Decisions. Social Media has a positive but insignificant effect on Purchase Decisions. Brand Image has a positive but insignificant effect on Purchase Decisions. Product Quality has a positive but insignificant effect on Purchase Decisions through Brand Image. Social Media has a positive but insignificant effect on Purchase Decisions through Brand Image

Pengaruh Pengembangan Karir dan Beban Kerja Terhadap Loyalitas Pegawai dengan Stres Kerja Sebagai Variabel Intervening Pada Pada Balai Wilayah Sungai Sumatra V Padang Gheans Vero; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.4976

Employee loyalty is one of the important factors in organizational success, particularly in public institutions with high demands for service and work responsibilities. Employee loyalty problems may be influenced by several factors, including career development, workload, and work stress. This study aims to analyze the effect of career development and workload on employee loyalty with work stress as an intervening variable at the River Basin Center of Sumatra V Padang. This research employed a quantitative approach using a survey method through questionnaires distributed to employees as research respondents. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the assistance of SmartPLS software. The results showed that career development had a negative and insignificant effect on work stress and employee loyalty. Workload had a positive and significant effect on work stress and employee loyalty. Furthermore, work stress had a positive and significant effect on employee loyalty. The mediation test revealed that work stress was unable to mediate the relationship between career development and employee loyalty but was able to mediate the relationship between workload and employee loyalty. This study implies that organizations need to manage workload and work stress effectively to improve employee loyalty

Pengaruh Gaya Kepemimpinan dan Budaya Organisasi Terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Variabel Intervening Pada PT. Kilang Lima Gunung Kota Padang Adis Putra Syahditia; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5003

This study aims to determine and analyze the influence of leadership style and organizational culture on employee performance, with job satisfaction serving as an intervening variable at PT. Kilang Lima Gunung, Padang City. This research employs a Structural Equation Modeling (SEM) approach using SmartPLS 3.0 as the analytical tool. The population and sample of this study consisted of 57 employees of PT. Kilang Lima Gunung, Padang City. Data were collected through the distribution of questionnaires directly to employees who worked at the company. The results of the study indicate that leadership style has a positive but insignificant effect on job satisfaction. Organizational culture has a positive and significant effect on job satisfaction. Leadership style has a positive but insignificant effect on employee performance. Organizational culture has a positive and significant effect on employee performance. Job satisfaction has a negative and insignificant effect on employee performance. Furthermore, job satisfaction does not mediate the relationship between leadership style and employee performance. Likewise, job satisfaction does not mediate the relationship between organizational culture and employee performance.

Pengaruh Kompetensi dan Penggunaan Teknologi Informasi Terhadap Kinerja Pegawai dengan Semangat Kerja Sebagai Variabel Intervening Pada Kantor Camat Kecamatan Tanjung Emas Muhammad Albarkah; Vicky Brama Kumbara; Nia Nahdila
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5004

This study aims to examine the effect of competence and information technology utilization on employee performance with work morale as an intervening variable at the Tanjung Emas District Office. The study employed a quantitative approach using a survey method. The population consisted of all employees of the Tanjung Emas District Office, and a saturated sampling (census) technique was applied, in which all population members were selected as respondents. Data were collected through a structured questionnaire using a five-point Likert scale. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software. The results indicate that competence has a positive and significant effect on both work morale and employee performance. In contrast, information technology utilization has a positive but insignificant effect on work morale and employee performance. Work morale also has a positive and significant effect on employee performance. Furthermore, the indirect effect analysis reveals that work morale successfully mediates the relationship between competence and employee performance but fails to mediate the relationship between information technology utilization and employee performance. These findings suggest that improving employee competence is a key factor in enhancing work morale and performance, while the contribution of information technology utilization requires stronger digital capabilities, continuous training, and more effective technology implementation to optimize organizational performance.

Pengaruh Motivasi, Disiplin Kerja dan Gaya Kepemimpinan Terhadap Kinerja Karyawan dengan Kepuasan Kerja Sebagai Intervening Pada PT. Kilang Lima Gunung Alif Juliandra Khaira; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5005

This study aims to analyze the effect of work motivation, work discipline, and leadership style on employee performance with job satisfaction as an intervening variable at PT Kilang Lima Gunung Padang. The background of this study is the importance of improving employee performance through effective management of work motivation, work discipline, leadership style, and job satisfaction. This research employed a quantitative approach using a survey method. The population and sample consisted of all 57 employees of PT Kilang Lima Gunung Padang, selected using the total sampling technique. Data were collected through questionnaires using a five-point Likert scale and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) with the assistance of SmartPLS 3.0 software. The results indicate that work motivation has a positive and significant effect on job satisfaction. Work discipline also has a positive and significant effect on job satisfaction, whereas leadership style has a positive but insignificant effect on job satisfaction. Furthermore, work motivation, work discipline, and leadership style each have a positive and significant effect on employee performance. Job satisfaction also has a positive and significant effect on employee performance. The indirect effect analysis reveals that job satisfaction mediates the relationship between work motivation and employee performance. However, job satisfaction does not mediate the relationship between work discipline and employee performance or the relationship between leadership style and employee performance. The findings of this study are expected to serve as a reference for the management of PT Kilang Lima Gunung Padang in formulating human resource management policies to enhance employee job satisfaction and performance

Pengaruh Gaya Kepemimpinan dan Motivasi Terhadap Kinerja Pegawai dengan Kepuasan Kerja Sebagai Variabel Intervening Pada Dinas Pendidikan dan Kebudayaan Kota Padang Panjang Dani Reka Putra; Vicky Brama Kumbara; Nia Nadilla
Jurnal Ekonomi dan Bisnis Digital Vol. 4 No. 1 (2026): Juli - September
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jebd.v4i1.5011

This study aims to analyze the influence of leadership style and motivation on employee performance, with job satisfaction serving as an intervening variable, at the Department of Education and Culture of Padang Panjang City. The study employs a Structural Equation Modeling (SEM) approach using SmartPLS 3.0 software for analysis. The population and sample consist of employees from the Department of Education and Culture of Padang Panjang City. The results indicate a positive and significant influence of leadership style on job satisfaction and of motivation on job satisfaction. There is a positive but non-significant influence of leadership style on employee performance, whereas motivation has a positive and significant influence on employee performance. Job satisfaction has a positive and significant influence on employee performance. Job satisfaction does not mediate the relationship between leadership style and employee performance, but it does mediate the relationship between motivation and employee performance.

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