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All Journal Jurnal Puan Indonesia Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner
Nelly Chandrawati Manalu
Universitas Putera Batam
Religion Humanities Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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PERAN LINGKUNGAN DAN PERGAULAN TERHADAP PRESTASI SISWA SEKOLAH SMA NEGERI 1 BATAM Wasiman Wasiman; Asron Saputra; Poppy Okta Fiana Putri; Mauli Siagian; Nelly Chandrawati Manalu
PUAN INDONESIA Vol. 8 No. 1 (2026): Jurnal PUAN Indonesia Vol. 8 No. 1 Juli 2026
Publisher : ASOSIASI IDEBAHASA KEPRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37296/jpi.v8i1.531

Abstract

The community service program held at SMA 1 Kota Batam, with the theme "The Role of the School Environment and Social Networks in Student Achievement," is quite an interesting topic in the era of technology and Generation Z. The objectives of this community service program are: 1) to provide education and understanding about the importance of student awareness of the school environment, and 2) to provide students with an understanding of the importance of socializing with friends at school and in the community. A comfortable school environment is crucial, considering that the influence of the school environment, such as the physical environment, including the school building, adequate facilities, and infrastructure, significantly impacts student academic and non-academic achievement. The implementation of appropriate learning methods for Generation Z is also necessary to prevent boredom and fatigue in the classroom. Good school social networks can increase student motivation and achievement. Student social groups can shape students' character in learning. This is important because character is formed through group and collaborative learning activities, which students engage in to improve achievement. Furthermore, the role of teachers in shaping students' character, leading to commitment and continuous improvement in school and community achievement, is also crucial.
Digital Community Marketing dan Customer Engagement terhadap Loyalitas Pelanggan UMKM: Perspektif Etika Bisnis Islam Nelly Chandrawati Manalu; Muhammad Haldy; Poppy Oktafiana
Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner Vol. 5 No. 3 Agustus 2026: Jurnal Ilmu Pendidikan dan Sains Islam Interdisipliner
Publisher : Yayasan Azhar Amanaa Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59944/jipsi.v5i3.1359

Abstract

Perkembangan platform interaktif membuka peluang bagi Usaha Mikro, Kecil, dan Menengah (UMKM), termasuk usaha yang dikelola wirausaha Muslim, untuk membangun hubungan jangka panjang dengan pelanggan. Penelitian ini menganalisis pengaruh Digital Community Marketing dan Customer Engagement terhadap Loyalitas Pelanggan serta menafsirkan temuan empiris melalui perspektif etika bisnis Islam. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 pelanggan UMKM yang dipilih melalui purposive sampling. Data dikumpulkan menggunakan kuesioner skala Likert lima poin dan dianalisis dengan SPSS melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi. Hasil penelitian menunjukkan bahwa Digital Community Marketing dan Customer Engagement secara parsial berpengaruh positif dan signifikan terhadap Loyalitas Pelanggan. Secara simultan, kedua variabel juga berpengaruh signifikan dengan nilai R Square sebesar 69,2% dan Adjusted R Square sebesar 68,8%. Dalam perspektif bisnis Islam, komunitas digital dan keterlibatan pelanggan berpotensi memperkuat loyalitas apabila dikelola berdasarkan prinsip sidq, amanah, keadilan, transparansi, komunikasi yang bertanggung jawab, serta menghindari klaim menyesatkan dan manipulasi interaksi. Etika bisnis Islam dalam penelitian ini berfungsi sebagai kerangka interpretatif, bukan sebagai variabel yang diuji secara statistik. Penelitian ini berkontribusi pada Islamic Economics and Business Studies dengan menghubungkan pemasaran relasional digital dan pedoman etis bagi UMKM serta wirausaha Muslim.
Co-Authors Asron Saputra MAULI SIAGIAN Muhammad Haldy Poppy Okta Fiana Putri Poppy Oktafiana Wasiman, Wasiman