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All Journal Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema International Journal of Emerging Issues in Islamic Studies
Widodo Muktiyo
Universitas Sebelas Maret
Religion Languange, Linguistic, Communication & Media Social Sciences

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Transformation of Suara Muhammadiyah: From Da’wah Media to Progressive Islamic Corporation Sri Herwindya Baskara Wijaya; Pawito Pawito; Widodo Muktiyo; Andre Noevi Rahmanto
International Journal of Emerging Issues in Islamic Studies Vol. 5 No. 2 (2025): December 2025
Publisher : Research Synergy Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31098/ijeiis.v5i2.3400

Abstract

Suara Muhammadiyah is the oldest Islamic media outlet in Indonesia, having transformed a da’wah (Islamic preaching) medium into a business entity based on the values of Islam Berkemajuan (Progressive Islam). The sustainability of this religious media requires adaptive strategies to navigate industrial changes, particularly in responding to digitalization challenges and financial sustainability. This study aims to analyze the transformation process of Suara Muhammadiyah (SM) from the perspective of business strategy and the integration of da’wah values into business management. This study employs a qualitative research method with a case study approach. Data were collected through in-depth interviews with Suara Muhammadiyah’s management, document analysis, and direct observations of its media operations and business units. A thematic analysis technique was used to identify transformation patterns, while data triangulation was applied to enhance the validity of the findings. The results indicate that the transformation of Suara Muhammadiyah is driven by digitalization, business diversification, and organizational restructuring. To ensure operational sustainability, the media has expanded its business units to include publishing, retail, and logistics. However, challenges remain, particularly in maintaining a balance between da’wah and commercialization, as well as competing with digital-based media. This study is limited to a case study of Suara Muhammadiyah without comparisons to other religious media. Further research is needed to explore the effectiveness of business strategies employed by other Islamic media in addressing industry challenges. This study contributes to understanding religious media sustainability through an innovative Islamic economic approach.
Kritik Sosial dalam Lirik Lagu “5” Karya .Feast: Analisis Semiotika Ferdinand de Saussure Yori Okta Marina; Widodo Muktiyo; Diah Kusumawati
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 2 (2026): Maret 2026
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/pikma.2026v8i2.2286

Abstract

Penelitian ini menganalisis tentang lirik lagu "5" karya .Feast dari album Membangun dan Menghancurkan (2024), analisis yang dilakukan dalam lagu ini menyampaikan pesan kritik sosial terhadap keadaan sosial yang ada di tengah masyarakat pada saat sekarang ini. Lagu ini dirilis bertepatan dengan tahun pemilu, menyampaikan pesan protes terhadap dinamika politik dan sosial di Indonesia. penelitian ini menggunakan metodologi kulitatif deskriptif dengan pendekatan semiotika Ferdinand de Saussure menganalisis hubungan penanda (signifier) dan petanda (signified) untuk menafsirkan makna kritik sosial dari lirik lagu “5” supaya mudah dipahami. Hasil analisis menunjukkan bahwa lagu "5" secara efektif menggunakan simbol dan metafora seperti lima tahun kedapan yang diulang sebanyak 7 kali yang menggambarkan proyeksi kehidupan masyarakat untuk lima tahun kedapan, serta tutur kata serapan tak berguna yang diulang sebanyak dua kali yang menggambarkan kekecewaan dan protes masyarakat terhadap ketidakadilan, korupsi, dan manipulasi politik, sekaligus mendorong kesadaran publik.
Co-Authors Andre Noevi Rahmanto Diah Kusumawati Pawito Pawito Sri Herwindya Baskara Wijaya Yori Okta Marina