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All Journal Jurnal E-Komtek
Arief Rais Bahtiar
Unversitas Telkom
Computer Science & IT Electrical & Electronics Engineering

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Utilizing the Technology Acceptance Model (TAM) to Drive E-Warehouse Adoption in Brebes' Shallot Sector Ade Yanyan Ramdhani; Muhammad Iqbal Faturohman; Lina Fatimah Lishobrina; Faizah; Alon Jala Tirta Segara; Arief Rais Bahtiar; Dimas Fanny Hebrasianto; Muhammad Alim Safa’at; Destyana Chandra Priyambodo; Diva Angelica; Rafli Dhafin Kamil; Farhan Aryo Pangestu
Jurnal E-Komtek Vol 10 No 1 (2026)
Publisher : Politeknik Piksi Ganesha Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37339/e-komtek.v9i1.2213

Abstract

This study explores the factors influencing the adoption of SiJuna, a cold storage-based e-warehouse platform, among shallot farmers in Brebes Regency. Price volatility significantly impacts farmers, leading to economic losses, particularly when prices drop below production costs. SiJuna aims to help farmers by offering cold storage to preserve their harvests during price declines and sell when prices stabilize. Using the Technology Acceptance Model (TAM), data was collected from 90 farmers and analyzed through Structural Equation Modeling (SEM). The results reveal that perceived ease of use and perceived usefulness positively influence farmers' behavioral intention to adopt SiJuna, which in turn significantly affects the actual use of the system. The findings underscore the importance of usability and perceived value in technology adoption, suggesting that a user-friendly design and clear benefits can enhance the adoption of agricultural technologies, ultimately improving post-harvest management and farmers' profitability.
Co-Authors Ade Yanyan Ramdhani Alon Jala Tirta Segara Destyana Chandra Priyambodo Dimas Fanny Hebrasianto Diva Angelica Faizah Farhan Aryo Pangestu Lina Fatimah Lishobrina Muhammad Alim Safa’at Muhammad Iqbal Faturohman Rafli Dhafin Kamil