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All Journal Jurnal Ekonomi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia Journal of Community Service and Engagement Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Sanny Ekawati
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara Jakarta
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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PENGARUH KREDIBILITAS, INFORMATIF, DAN EMPATI SMS ADVERTISING TERHADAP INTENSI PEMBELIAN KONSUMEN DI JAKARTA Ekawati, Sanny
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 2, No 1 (2018): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v2i1.1669

Abstract

ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh kredibilitas, infomatif dan empati dalam menerima SMS advertising terhadap intensitas pembelian konsumen. Tehnik pemilihan sampel menggunakan purposive sampling sebanyak 93 responden yang tersebar di wilayah Jakarta. Selanjutnya data akan diolah menggunakan PLS (Partial Least Square). Hasil dari penelitian menyatakan  bahwa variabel  kredibilitas iklan SMS berpengaruh terhadap intensitas pembelian, variabel informatif iklan SMS berpengaruh terhadap intensitas pembelian, variable empati iklan SMS berpengaruh terhadap intensitas pembelian,  dan semua variabel independen (kredibilitas, informastif, dan empati) iklan SMS berpengaruh  secara simultan terhadap intensitas pembelian konsumen.Kata kunci: kredibilitas, infomatif, empati, intensitas pembelian, PLS
FAKTOR INTERNAL SEBAGAI PENENTU NIAT MAHASISWA UNTUK BERWIRAUSAHA Widjaya, Oey Hannes; Ekawati, Sanny
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol 1, No 2 (2017): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v1i2.895

Abstract

Penelitian ini bertujuan untuk menjelaskan faktor-faktor penentu minat mahasiswa untuk berwirausaha. Dari kajian pustakaa terdapat beberpa faktor internal yang  menentukan minat mahasiswa untuk berwirausaha. Penelitian dilakukan pada beberapa perguruan tinggi swasta yang memiliki konsentasi kewirausahaan yang terdapat di Jakarta. Sampel  dipilih dengan menggunakan  teknik purposive yang terdapat di  beberapa perguruan tinggi swasta pada mahasiswa fakultas ekonomi yang berkonsentrasi kewirausahaan. . Diteliti 300 mahasiswa  fakultas ekonomi yang terdapat di 10 lokasi perguruan tinggi di Jakata. Pengumpulan data diperoleh melaui kuesioner dengan menggunakan skala likert. Analisis dilakukan dengan menggunakan analisis faktor.Hasil dari penelitian menunjukkan terdapat tiga faktor yang dominan dari internal yang dominan bagi mahasiswa berminat melakukan wirausaha. Dengan demikian hasil penelitian dapat  memberikan kontribusi bagi perguruan tinggi khususnya membekali mahasiswa untuk melakukan wirausaha, dengan meningkatkan pembelajaran kewirausahanan diharapkan dapat menumbuhkan minat mahasiswa untuk berwirausaha. Kata kunci: Faktor internal. Analisis faktor                     
Faktor-Faktor Yang Mempengaruhi Minat Berwirausaha Pada Mahasiswa Fakultas Ekonomi Universitas Tarumanagara Hazirah Amalia Ayuningtias; Sanny Ekawati
Jurnal Ekonomi Vol. 20 No. 1 (2015): March 2015
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v20i1.307

Abstract

The purpose of this study was to determine whether there is a minimum of one variable influence of family environment, campus environment, personality, and entrepreneurship motivation towards entrepreneurship interest students of the Faculty of Economics, University Tarumanagara. This research was conducted using the judgmental sampling method. Researchers distributed questionnaires to 310 respondents. From the research, we concluded that the variable that most influence the interest in entrepreneurship students of the Faculty of Economics, University Taruamanagara is entrepreneurship motivation. The influence of the variable in the sequence is personality, family environment and the campus environment. The results also showed that all variables have a positive and significant impact on the interest in entrepreneurship students of the Faculty of Economics, University Tarumanagara.
Pengaruh Brand Image, Brand Awareness, Dan Kualitas Produk Terhadap Keputusan Pembelian Produk Planet Popcorn Pada Mahasiswa Fakultas Ekonomi Universitas Tarumanagara Jakarta Sanny Ekawati; Yoga Aryadirda
Jurnal Ekonomi Vol. 20 No. 3 (2015): November 2015
Publisher : Fakultas Ekonom dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/je.v20i3.308

Abstract

This study was conducted to investigate the effect of brand image, brand awareness, and product quality on the consumer's purchase decision. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that purchase decision is positively and significantly affected by brand image, brand awareness, and product quality.
ASSISTANCE IN MAKING ONLINE PROMOTIONAL MEDIA AND EFFORTS TO IMPROVE SERVICE QUALITY AT CAR WASH BUSINESS IN TANGERANG Arifin Djakasaputra; Sanny Ekawati; Rosmita Rasyid
Journal of Community Service and Engagement Vol. 1 No. 03 (2021): December 2021
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v1i03.23

Abstract

This PKM activity aims to help newly established entrepreneurs to promote their business online. In addition, they provided training to business owners and employees to improve services according to what consumers want. The long-term goal is to increase business partners to be better known, interested in the community and increase sales through better services. This study was conducted because of the partners' main problem. Namely, the limited working capital, so online promotion is still impossible. Considering the condition of partners who have only started their business for one year, efforts need to be made to remind partners to pay attention to their services' quality so that customers who come can become partners' regular customers. The development of this Website will be carried out by referring to the 7Cs framework, namely: context, content, community, customization, communication, connection, commerce, thereby producing an interactive form of promotional media. The method of implementing the activity is providing knowledge about online promotion, training, socialization about the quality of services and assistance in online media creation and maintenance. The results of this PKM activity are in the form of making a website and exposure material about the quality of employee services. Thus, it is hoped that this business can be better known to the broader community, and business owners can retain consumers to become regular partners. In the end, we will get the sales as desired.
IMPLEMENTASI STRATEGI KEUNGGULAN BERSAING DAN PENDAMPINGAN REDESAIN KEMASAN DALAM MENINGKATKAN PENJUALAN PADA UKM RITEL DI TANGERANG Sanny Ekawati; Nur Hidayah; Purwanto Purwanto
Jurnal Bakti Masyarakat Indonesia Vol 3, No 1 (2020): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (307.084 KB) | DOI: 10.24912/jbmi.v3i1.8043

Abstract

The purpose of the activity is to implement a competitive advantage strategy in the retail business and assistance in making product packaging in increasing retail business sales in the Old Tangerang market. PKM activity is an inspiration from the many retail stores that are not able to increase sales, which is due to competitive advantage strategies that have not been carried out optimally. Given the retail strategy in building a competitive advantage is very necessary for a retailer. The location of the traditional market was chosen because it still needs help from various parties. Including from educational institutions. For this activity partners were chosen because of limited competitive advantage and limited knowledge of the strategy of excellence. In addition, the limitations of partners to build excellence, in assessing internal and external factors in the business environment through SWOT, are indispensable to assist retailers in assessing business excellence. Furthermore, to improve product sales value, better product packaging is needed, this has not been done by partners. The method offered in this activity is the provision of knowledge of retail business excellence strategies, SWOT strategies and packaging design in the form of FGDs, socialization and training. While the assistance is done by making product packaging that is more environmentally friendly. Through this activity will help overcome the problems of partners in doing business better than competitors. Thus the hope can help partners in increasing sales.ABSTRAK:Tujuan kegiatan adalah mengimplementasikan strategi keunggulan bersaing usaha ritel dan pendampingan membuat pengemasan produk dalam meninggkatkan penjualan Usaha Ritel di pasar Lama Tangerang. Kegiatan PKM merupakan inspirasi dari banyaknya toko ritel yang tidak mampu meningkatkan penjulan, yang dikarenakan strategi keunggulan bersaing yang belum dilakukan secara optimal. Mengingat strategi eceran dalam membangun keunggulan bersaing sangatlah diperlukan bagi seorang pengecer. Dipilih lokasi pasar tradisional karena masih sangat membutuhkan bantuan dari berbagai pihak. Termasuk dari lembaga pendidikan. Untuk kegiatn ini mitra yang dipilih karena masih lemahnya keunggulan bersaing, lemahnya pengetahuan akan strategi keunggulan. Selain itu keterbatasan mitra membangun keunggulan, dalam menilai faktor internal dan eksternal di lingkungan usaha melalui SWOT, yang sangat diperlukan untuk membantu peritel dalam menilai keunggulan usaha. Selanjutnya untuk meningkatkan nilai jual produk diperlukan kemasan produk yang lebih baik, hal ini belum dilakukan mitra. Metode yang ditawarkan dalam kegiatan ini adalah pemberian pengetahuan akan strategi keunggulan usaha ritel, strategi SWOT dan desain kemasan dalam bentuk FGD, sosialisasi dan pelatihan. Sedangkan pendampingan dilakukan dengan membuat kemasan produk yang lebih ramah lingkungan. Melalui kegiatan ini akan membantu mengatasi persoalan mitra dalam melakukan usaha secara lebih baik dibandingkan pesaing. Dengan demikian harapannya dapat membantu mitra dalam meningkatkan penjualan
Pengaruh Budaya Organisasi dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan PT. MMU Jakarta Lusiana Dameria; Sanny Ekawati
Jurnal Manajerial Dan Kewirausahaan Vol 4, No 2 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i2.18241

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh budaya organisasi dan lingkungan kerja terhadap kepuasan kerja. Desain penelitian yang digunakan adalah penelitian kausal dengan metode kuantitatif. Pengumpulan data menggunakan kuesioner dalam bentuk Google form. Ukuran sampel yang digunakan dalam penelitian ini sebanyak 70 karyawan tetap PT. MMU, di Jakarta. Metode sampling yang digunakan yaitu non-probability sampling dengan teknik purposive sampling. Penelitian ini menggunakan perangkat lunak SmartPLS Versi 3 dalam menganalisis data. Variabel budaya organisasi menggunakan indikator inovasi dan pengambilan resiko, memperhatikan hal rinci, orientasi hasil, orientasi karyawan, orientasi tim, keagresifan, dan stabilitas. Variabel lingkungan kerja menggunakan indikator lingkungan kerja fisik dan non fisik. Variabel kepuasan kerja menggunakan indikator pekerjaan itu sendiri, gaji, promosi, supervisi, dan rekan kerja. Hasil penelitian ini menunjukkan bahwa budaya organisasi dan lingkungan kerja berpengaruh positif dan signifikan terhadap kepuasan kerja. This study was conducted to determine the effect of organizational culture and work environment towards job satisfaction. The research design used in this study was causal research with quantitative method. The data was collected by distributing questionnaire in google form. The sample size used in this study were 70 permanent employees at PT. MMU, in Jakarta. The sampling method used in this study was non-probability sampling with purposive sampling technique. This study used software SmartPLS Version 3.0 in analyzing the data. Indicators of organizational culture were innovation and risk taking, attention to detail, result orientation, employee orientation, team orientation, aggressiveness, and stability. Indicators of work environment were physical and non-physical work environment. Indicators of job satisfaction were the job itself, salary, promotion, supervision, and co-workers. The results of this study indicated that organizational culture and work environment had a positive and significant effect towards job satisfaction.
Pengaruh Kepuasan Kerja Dan Budaya Organisasi Terhadap Komitmen Karyawan Di Wilayah Jakarta Jordy Tanuwijaya; Sanny Ekawati
Jurnal Manajerial Dan Kewirausahaan Vol 3, No 2 (2021): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v3i2.11884

Abstract

The purpose of this research was to determine the influence of job satisfaction and organizational culture on employee organizational commitment in Jakarta. The numbers of sampel used was 113 respondents. The research design used was causal using quantitative methods and questionnaires in google form. This study used SmartPLS 3.0 software in processing data. The results of the study concluded that job satisfaction and organizational culture have a positive effect and significant on employee organizational commitment in Jakarta. Tujuan penelitian ini untuk mengetahui pengaruh kepuasan kerja dan budaya organisasi terhadap komitmen organisasi karyawan di wilayah Jakarta. Jumlah sampel yang digunakan sebanyak 113 responden. Desain penelitian yang digunakan adalah kausal dengan metode kuantitatif dan menggunakan kuesioner dalam bentuk google form. Penelitian ini menggunakan perangkat lunak SmartPLS 3.0 dalam mengolah data. Hasil penelitian dapat disimpulkan bahwa, kepuasan kerja dan budaya organisasi berpengaruh positif dan signfifikan terhadap komitmen organisasi karyawan di wilayah Jakarta.
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kepuasan Kerja PT. Auto Prima Jaya Fillipo Fillipo; Yusi Yusianto; Sanny Ekawati
Jurnal Manajerial Dan Kewirausahaan Vol 4, No 1 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i1.17172

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan lingkungan kerja terhadap kepuasan kerja karyawan PT. Auto Prima Jaya. Jumlah sampel yang digunakan dalam penelitian sebanyak 69 responden. Desain penelitian yang digunakan adalah kausal dengan menggunakan metode kuantitatif dan kuesioner dalam bentuk google form. Penelitian ini menggunakan smartPLS dalam mengolah data. Hasil penelitian dapat disimpulkan bahwa kompensasi dan lingkungan kerja memiliki pengaruh yang positif dan signifikan terhadap kepuasan kerja karyawan di PT. Auto Prima Jaya. The aim of this research was to determine the effect of compensation and work environment on employee job satisfaction at PT. Auto Prima Jaya. The number of samples used in the study was 69 respondents. The research design used was causal using quantitative methods and questionnaires in google form. The collected data was analyzed using smartPLS. The results of the study concluded that compensation and work environment have a positive effect and significant on employee job satisfaction at PT. Auto Prima Jaya.
Pengaruh Kompensasi dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan PT. Harmoni Makmur Sejahtera William William; Sanny Ekawati
Jurnal Manajerial Dan Kewirausahaan Vol. 4 No. 3 (2022): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v4i3.19769

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kompensasi dan lingkungan kerja terhadap kepuasan kerja karyawan PT. Harmoni Makmur Sejahtera. Sampel penelitian adalah sebanyak 55 karyawan. Metode pengumpulan data dengan cara menyebarkan kuesioner melalui google form. Analisis data dilakukan dengan menggunakan SmartPLS. Dimensi kompensasi: gaji, bonus, asuransi, insentif, keamanan, dan cuti. Dimensi lingkungan kerja: suasana kerja, fasilitas kerja, dan hubungan dengan rekan kerja. Dimensi kepuasan kerja: pekerjaan itu sendiri, pembayaran, kesempatan promosi, pengawasan, dan rekan kerja. Hasil dari penelitian ini adalah terdapat pengaruh positif dan signifikan kompensasi dan lingkungan kerja terhadap kepuasan kerja karyawan PT. Harmoni Makmur Sejahtera. This study aims to determine the effect of compensation and work environment on employee job satisfaction at PT. Harmoni Makmur Sejahtera. The research sample was 55 employees. The data was collected by distributing questionnaires via google form. This research used SmartPLS in processing data. Dimensions of compensation: salary, bonus, insurance, incentives, security, and working holiday. Dimensions of work environment: work atmosphere, work facilities, and relationships with coworkers. Dimensions of job satisfaction: the job itself, wage, promotion opportunities, supervision, and co-workers. The results of this study show that compensation and work environment have positive and significant effect on employee job satisfaction at PT. Harmoni Makmur Sejahtera.
Co-Authors Anastasia Cindy Jayadi Anastasia Devindra Mulyono Aprilia Riahta Millenia Sinuraya Chealsy Lawren Clarissa Linadi Devia Megasari Djakasaputra, Arifin Elisa Fatrecia Ely Irmawati Feby Mega Natalia Fillipo Fillipo Hazirah Amalia Ayuningtias Jessica Fausta Jessica Sarah Amaris Jordy Tanuwijaya Lusiana Dameria Marco Christian Melda Ciangdika Arwan Nadiah Meisaarah Ismady Nilawati S Nur Hidayah Purwanto Purwanto Rosmita Rasyid Sakura Sakura WIDJAYA, OEY HANNES William William Yoga Aryadirda Yosua Wijaya Yusi Yusianto