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All Journal Jurnal Ekonomi Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Bakti Masyarakat Indonesia Journal of Community Service and Engagement Jurnal Manajerial Dan Kewirausahaan International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Sanny Ekawati
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara Jakarta
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Social Sciences Other

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DETERMINANTS OF REPURCHASE INTENTIONS THROUGH CUSTOMER TRUST ON BRAND X’S WEBSITE Jessica Sarah Amaris; Sanny Ekawati
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.357-367

Abstract

This research was conducted to determine the direct and indirect influence of web design quality and service quality on repurchase intentions, through trust in brand X’s website in Jakarta. This study was conducted by distributing questionnaires. The sample used in this study was 100 respondents in Jakarta who had purchased products on the brand X’s website. This study used a non-probability sampling with purposive sampling techniques. Data is processed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) software. The result of this study shows that web design quality can affect trust, yet it cannot affect repurchase intentions directly. Furthermore, service quality can affect trust and repurchase intentions directly. Then trust can influence repurchase intentions. Web design quality can influence repurchase intentions indirectly through trust, however service quality cannot influence repurchase intentions through trust. The benefit of this research is to encourage e-commerce companies to pay more attention to their web design and service quality, as this can increase customers' desire to make repurchases.
FACTORS INFLUENCING NETFLIX PURCHASE INTENTION IN JAKARTA Devia Megasari; Sanny Ekawati
International Journal of Application on Economics and Business Vol. 2 No. 3 (2024): Agustus 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i3.15-23

Abstract

The purpose of this research is to determine the influence of service quality, trust, and e-payment on purchase intention for Netflix streaming services in Jakarta. The research design utilized is causal with a quantitative approach. The instrument for this research is a questionnaire in a Google form which is distributed via social media. The sample size was 180 respondents who were Netflix users in Jakarta. The sample selection technique in this research was carried out using a purposive sampling technique. Data analysis used SmartPLS software version 4.0. Data analysis consists of outer and inner models. The outer model includes validity and reliability tests, while the inner model includes R-square, Q-square, f-square test, GoF test, path analysis, and hypothesis tests. The outcomes about of this research appear that service quality, trust, and e-payment have a significant positive effect on purchase intention on the Netflix streaming service in Jakarta.
Pengaruh Brand Awareness, Brand Trust, dan Perceived Quality terhadap Purchase Intention Produk Sarang Burung Walet Nilawati S; Sanny Ekawati
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/fjrd1w38

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand awareness, brand trust, dan perceived quality terhadap purchase intention produk sarang burung walet Tian Long Bird Nest. Medode penelitian yang diterapkan dalam penelitian ini adalah metode kuantitatif dan pengambilan sampel menggunakan non-probability sampling dengan teknik convenience sampling. Pengumpulan data penelitian dilakukan dengan membagikan kuesioner menggunakan google form. Jumlah data yang terkumpul sebanyak 157 responden yang berdomisili di Jakarta. Data diolah dengan metode analisis data Partial Least Square – Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan brand awareness, brand trust, dan perceived quality berpengaruh positif dan signifikan terhadap purchase intention. This study aims to determine the influence of brand awareness, brand trust, and perceived quality on purchase intention of Tian Long Bird Nest edible bird’s nests. The research method applied in this research is quantitative method and using non-probability sampling with convenience sampling technique. The research data collection was conducted by distributing questionnaires by Google Form. The amount of data collected was 157 respondents who live in Jakarta. Data was processed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) data analysis method by SmartPLS 4 software. The result of the research shows that brand awareness, brand trust, and perceived quality have a positive and significant effect towards purchase intention.
Faktor-Faktor yang Mempengaruhi Keputusan Penggunaan M-Banking: Studi pada Generasi Z di Jakarta Sakura Sakura; Sanny Ekawati
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 1 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i1.36911

Abstract

Penelitian ini bertujuan untuk menguji pengaruh kepercayaan, citra merek, dan persepsi kemudahan terhadap keputusan penggunaan m-banking BCA Mobile pada generasi Z di Jakarta. Ukuran sampel berjumlah 145 nasabah bank BCA dari generasi Z di Jakarta. Metode pengambilan sampel yang digunakan adalah non-probability sampling dengan teknik puposive sampling dan instrumen penelitian yang digunakan adalah kuesioner dengan skala likert. Data yang diperoleh diolah menggunakan SEM-PLS. Temuan penelitian ini menunjukkan bahwa kepercayaan tidak memiliki pengaruh yang signifikan terhadap keputusan penggunaan aplikasi m-banking, sedangkan citra merek dan persepsi kemudahan memiliki pengaruh positif dan signifikan terhadap keputusan penggunaan aplikasi m-banking. This study aimed to examine the influence of trust, brand image, and perceived of ease on the decision to use BCA Mobile banking among generation Z in Jakarta. The sample size was 145 BCA customers from generation Z in Jakarta. The sampling method used was non-probability sampling with a purposive sampling technique and the research instrument used was a questionnaire with a Likert scale. The data obtained was processed using SEM-PLS. The findings of this research indicate that trust does not have a significant influence on the decision to use the m-banking application, while brand image and perceived convenience have a positive and significant influence on the decision to use the m-banking application.
Faktor-Faktor yang Membentuk Sikap Konsumen dalam Belanja Online: Kepercayaan sebagai Mediasi Melda Ciangdika Arwan; Sanny Ekawati
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i3.37888

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh keuntungan relatif dan eWOM terhadap kepercayaan dan sikap dalam belanja online, serta menguji peran kepercayaan sebagai variabel mediasi dalam hubungan antara keuntungan relatif dan eWOM dengan sikap belanja online. Penelitian dilakukan pada pengguna Sociolla di Jakarta dengan melibatkan 202 responden yang dipilih melalui metode purposive sampling. Data dikumpulkan menggunakan kuesioner secara daring, dan dianalisis menggunakan teknik Partial Least Squares-Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa relative advantage dan eWOM memiliki pengaruh positif yang signifikan terhadap trust. relative advantage, eWOM dan trust masing-masing memiliki pengaruh yang positif dan signfikan terhadap attitudes toward online shopping. Keunggulan relatif layanan yang ditawarkan Sociolla, seperti kenyamanan atau inovasi, serta ulasan positif yang diberikan oleh pengguna lain mampu meningkatkan kepercayaan konsumen terhadap sikap belanja online. Selain itu, trust terbukti dapat menjadi variabel mediasi yang memperkuat hubungan antara keuntungan relatif dan eWOM dengan sikap belanja online. Dengan kata lain, kepercayaan memberikan peran yang penting dalam mendorong sikap positif konsumen terhadap belanja online. Penelitian ini memberikan implikasi praktis bagi pelaku bisnis e-commerce, untuk dapat memaksimalkan strategi pemasaran yang berfokus pada keunggulan produk dan pengelolaan eWOM yang efektif. Hal ini akan dapat meningkatkan kepercayaan konsumen yang pada akhirnya akan dapat membangun sikap positif konsumen dalam berbelanja online. This study aims to analyze the effect of relative advantage and eWOM on trust and attitudes towards online shopping, and to test the role of trust as a mediating variable in the relationship between relative advantage and eWOM with online shopping attitudes. The study was conducted on Sociolla users in Jakarta involving 202 respondents selected through a purposive sampling method. Data were collected using an online questionnaire, and analyzed using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) technique. The results showed that relative advantage and eWOM have a significant positive effect on trust. Relative advantage, eWOM and trust each have a positive and significant effect on attitudes toward online shopping. The relative advantage of services offered by Sociolla, such as convenience or innovation, as well as positive reviews given by other users can increase consumer trust in online shopping attitudes. In addition, trust has been proven to be a mediating variable between relative advantage and eWOM with online shopping attitudes, thereby trust plays an important role in encouraging positive consumer attitudes towards online shopping. This study provides practical implications for e-commerce business actors, to be able to maximize marketing strategies that focus on product excellence and effective eWOM management. This will be able to increase consumer trust which will able to build positive consumer attitudes in online shopping.
Pengaruh E-WOM, Brand Image, dan Perceived Quality terhadap Purchase Intention AGS di GoFood Jakarta Nadiah Meisaarah Ismady; Sanny Ekawati
Jurnal Manajerial Dan Kewirausahaan Vol. 8 No. 3 (2026): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v8i3.38084

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh e-WOM, Brand Image, dan Perceived Quality terhadap Purchase Intention AGS / Ayam Goreng Sulawesi dalam aplikasi GoFood di DKI Jakarta. Penelitian ini di latar belakangi oleh penurunan pelanggan Ayam Goreng Sulawesi dalam aplikasi GoFood, yang di duga dipengaruhi oleh perubahan penilaian konsumen terhadap restoran Ayam Goreng Sulawesi dalam aplikasi tersebut. Penelitian ini didasarkan pada Theory of Planned Behaviour (TPB) yang menilai variabel e-WOM, Brand Image, Perceived Quality dan Purchase Intention. Data dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa e-WOM dan brand image memiliki pengaruh positif tidak signifikan terhadap Purchase Intention. Sedangkan perceived quality memiliki pengaruh positif signifikan terhadap purchase intention. Penelitian ini diharapkan dapat memberi pengetahuan bagi pengelola restoran Ayam Goreng Sulawesi cara untuk meningkatkan niat beli Ayam Goreng Sulawesi dalam aplikasi GoFood. Selain itu, penelitian ini dapat memberikan kontribusi teoritis maupun praktis dan menjadi acuan bagi studi serupa di masa depan. This study aims to analyze the influence of e-WOM, brand image, and perceived quality on the purchase intention of AGS / Ayam Goreng Sulawesi in the GoFood application in DKI Jakarta. The research is motivated by a decline in customers of Ayam Goreng Sulawesi on the GoFood platform, which is suspected to be influenced by changes in consumer evaluations of the restaurant within the application. This study is grounded in the Theory of Planned Behavior (TPB), which underpins the variables of e-WOM, Brand Image, Perceived Quality, and Purchase Intention. Data were analyzed using Structural Equation Modeling (SEM). The results indicate that e-WOM and Brand Image have a positive but not significant effect on Purchase Intention, while Perceived Quality shows a positive and significant effect on Purchase Intention. The implications of this study are expected to provide insights for Ayam Goreng Sulawesi restaurant on how to improve purchase intention on the GoFood application. In addition, this study contributes both theoretically and practically and can serve as a reference for similar research in the future.
PENGARUH PENGALAMAN PELANGGAN DAN KUALITAS E-SERVICE SHOPEE TERHADAP LOYALITAS KONSUMEN MAHASISWA MELALUI KEPUASAN PELANGGAN Yosua Wijaya; Sanny Ekawati
Jurnal Serina Ekonomi dan Bisnis Vol 3 No 2 (2025): September 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v3i2.38623

Abstract

Penelitian ini mengkaji pengaruh pengalaman pelanggan dan kualitas pelayanan elektronik terhadap loyalitas pelanggan dengan kepuasan pelanggan sebagai mediasi. Data dikumpulkan dari 111 mahasiswa Fakultas Ekonomi dan Bisnis Universitas Tarumanagara yang telah bertransaksi di Shopee minimal tiga kali, melalui kuesioner berbasis Google Form dan dianalisis dengan PLS-SEM melalui Smart PLS 4. Hasilnya menunjukkan pengalaman pelanggan dan kualitas pelayanan elektronik berpengaruh positif terhadap kepuasan pelanggan, di mana kepuasan pelanggan juga berpengaruh signifikan terhadap loyalitas pelanggan. Kepuasan pelanggan memediasi penuh pengaruh pengalaman pelanggan terhadap loyalitas pelanggan dan memediasi parsial pengaruh kualitas pelayanan elektronik terhadap loyalitas pelanggan. This study examines the influence of customer experience and electronic service quality on customer loyalty, with customer satisfaction as a mediating variable. Data was collected from 111 students of the Faculty of Economics and Business, Universitas Tarumanagara, who had made at least three transactions on Shopee, through a Google Form-based questionnaire and analyzed using PLS-SEM through Smart PLS 4. The results show that customer experience and electronic service quality positively influence customer satisfaction, where customer satisfaction also significantly affects customer loyalty. Customer satisfaction fully mediates the influence of customer experience on customer loyalty and partially mediates the influence of electronic service quality on customer loyalty.
Co-Authors Anastasia Cindy Jayadi Anastasia Devindra Mulyono Aprilia Riahta Millenia Sinuraya Chealsy Lawren Clarissa Linadi Devia Megasari Djakasaputra, Arifin Elisa Fatrecia Ely Irmawati Feby Mega Natalia Fillipo Fillipo Hazirah Amalia Ayuningtias Jessica Fausta Jessica Sarah Amaris Jordy Tanuwijaya Lusiana Dameria Marco Christian Melda Ciangdika Arwan Nadiah Meisaarah Ismady Nilawati S Nur Hidayah Purwanto Purwanto Rosmita Rasyid Sakura Sakura WIDJAYA, OEY HANNES William William Yoga Aryadirda Yosua Wijaya Yusi Yusianto