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p-Index From 2021 - 2026
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This Author published in this journals
All Journal International Journal of Community Service International Journal of Health and Pharmaceutical (IJHP)
Ayu Larasati
Universitas Esa Unggul, Jakarta Indonesia
Religion Humanities Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Other

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Digital Marketing Strategies for Healthy Behaviour in Communities and Society Erlina Puspitaloka Mahadewi; Elistia Elistia; Ayu Larasati; Dina Sudarmika; Sam Salomon; Arman Harahap
International Journal of Health and Pharmaceutical (IJHP) Vol. 6 No. 1 (2026): February 2026
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijhp.v6i1.558

Abstract

This study aims to appraise the effectiveness of health creation through social media in encouraging healthy actions among adolescents in the health community. The discussion covers two main aspects the urgency of health creation through social media for these adolescents, the effectiveness, and challenges faced in its perpetration. The urgency of health creation through social media is grounded on the high use of digital platforms among adolescents, making it a implicit tool for propagating health information. Social media allows presto and wide access to educational content, improves health knowledge, and encourages active participation by adolescents in maintaining their health. The study results indicate that health creation through social media is effective in adding health knowledge and motivating changes in healthy hygiene actions. still, several challenges need to be addressed, similar as the spread of inaccurate information, limited access and digital knowledge, and issues of sequestration and data security within the community. The study concludes that despite these challenges, social media has great eventuality as an effective health creation tool for adolescents with applicable digital marketing. Applicable strategies are demanded to address these challenges, including digital knowledge education and the development of regulations to insure information delicacy. farther exploration is recommended to explore the combination of social media with face-to-face interventions, to enhance the effectiveness and strategies of health creation in healthy life actions.
Critical Discourse Analysis Innovation of Sekolah Rakyat for Educational Solutions in Indonesia Erlina Puspitaloka Mahadewi; Ayu Larasati; Nutrient Hulu; Mohamad Reza Hilmy; Pratidina Ekanesia; Setia Nugraha; Arman Arman
International Journal Of Community Service Vol. 6 No. 2 (2026): May 2026 ( Indonesia - Thailand - Malaysia - Philippines)
Publisher : CV. Inara in Colaboration with www.stie-sampit.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijcs.v6i2.996

Abstract

The gap in access to education in Indonesia remains a serious problem, especially for low-income or poor families. To address this issue, the government launched Sekolah Rakyat Program, as a strategy for educational equality that emphasizes inclusiveness and social justice. This study analyzes the discourse on Sekolah Rakyat Menengah Pertama 9, Bandung Indonesia policy using Norman Fairclough's Critical Discourse Analysis (CDA), which encompasses three dimensions: text analysis, discursive practice, and social practice. Data was obtained through a documentary study of policy documents, online media coverage, and statements from school and government officials. The results show that in the text dimension, the use of diction such as free and digital-based education builds the image of a friendly and inclusive nation. In the discursive practice dimension, discourse is produced and disseminated by the government through the media to strengthen the positive political legitimacy of its results. In the social practice dimension, this program presents itself as a response to inequality and disparities in education while simultaneously creating a new social practice in the form of inclusive and dignified digital education in Indonesia. Critically, this study concludes that Sekolah Rakyat Program is not only an education policy, but also an instrument of ideological legitimacy and political hegemony, that shapes the narrative of a positive direction for educational equality in Indonesia.
Co-Authors Arman Arman Arman Harahap Dina Sudarmika Elistia Elistia Erlina Puspitaloka Mahadewi Mohamad Reza Hilmy Nutrient Hulu Pratidina Ekanesia Sam Salomon Setia Nugraha