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All Journal Online Learning in Educational Research Jurnal Greenation Ilmu Teknik
Hapzi Hapzi
Universitas Bhayangkara Jakarta Raya, Jakarta, Indonesia
Civil Engineering, Building, Construction & Architecture Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Optimalisasi Strategi Pemasaran Greenation Publisher Menggunakan Analisis SWOT Hapzi Hapzi; Fitri Adifa
Jurnal Greenation Ilmu Teknik Vol. 3 No. 3 (2025): (JGIT) Jurnal Greenation Ilmu Teknik (Agustus - Oktober 2025)
Publisher : Greenation Publisher & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jgit.v3i3.640

Abstract

Perkembangan industri penerbitan di era digital ditandai dengan meningkatnya persaingan dan perubahan perilaku konsumen dalam mengakses produk penerbitan. Kondisi tersebut menuntut penerbit independen untuk mengoptimalkan strategi pemasaran agar mampu mempertahankan daya saing. Penelitian ini bertujuan untuk menganalisis lingkungan internal dan eksternal, menganalisis strategi Strengths Opportunities (SO), Strengths Threats (ST), Weaknesses Opportunities (WO), dan Weaknesses Threats (WT) serta pemilihan dan implementasi strategi. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan metode studi kasus. Data dikumpulkan melalui studi dokumentasi dan studi pustaka yang bersumber dari dokumen internal perusahaan serta literatur ilmiah yang relevan. Hasil penelitian menunjukkan bahwa Greenation Publisher memiliki kekuatan berupa identitas merek yang jelas, pemanfaatan media digital, dan fleksibilitas organisasi, namun masih menghadapi kelemahan dalam keterbatasan sumber daya dan perencanaan pemasaran yang belum terstruktur. Peluang utama berasal dari perkembangan digitalisasi dan meningkatnya minat terhadap konten kreatif, sementara ancaman berasal dari intensitas persaingan dan dinamika platform digital. Berdasarkan analisis matriks SWOT, strategi SO dan WO ditetapkan sebagai strategi prioritas untuk mengoptimalkan pemasaran dan meningkatkan daya saing Greenation Publisher. Penelitian ini diharapkan dapat memberikan kontribusi praktis bagi penerbit independen dalam merumuskan strategi pemasaran yang adaptif dan berbasis analisis strategis.
Beyond AI Competence: Building Strategic Teaching Capability Through AI Pedagogical Orchestration Capability Hapzi Hapzi; Muhammad Asif Khan; Muhammad Richo Rianto; Andri Yandi; M. Rizky Mahaputra; M. Ridho Mahaputra
Online Learning In Educational Research (OLER) Vol. 6 No. 3 (2026): Online Learning in Educational Research
Publisher : CV FOUNDAE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/oler.v6i3.1483

Abstract

The rapid adoption of generative artificial intelligence (GenAI) in higher education has shifted attention from whether lecturers use AI to how effectively they integrate it into teaching. However, existing research has largely emphasized AI literacy, competence, and technology adoption, providing limited explanation of the higher-order capabilities required to strategically coordinate AI with pedagogy. This study examines how Human–AI Co-Teaching Competence, AI Pedagogical Creativity, and AI Pedagogical Experimentation contribute to Lecturer Teaching Effectiveness through AI Pedagogical Orchestration Capability (AI-POC). A quantitative cross-sectional survey was conducted among lecturers from public and private universities in Indonesia, and the proposed model was examined using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings show that all three AI-related capabilities positively contribute to AI-POC, which in turn is positively associated with perceived teaching effectiveness. AI-POC also mediates these relationships, highlighting its central role in translating lecturers’ AI-related capabilities into coherent pedagogical practice. The findings suggest that effective AI-enabled teaching depends not merely on technical competence, but on lecturers’ capacity to strategically align AI with instructional objectives, classroom interactions, assessment, and professional judgment. This study extends dynamic capabilities and sociotechnical systems perspectives by conceptualizing AI-POC as a higher-order capability for AI-enabled teaching and offers implications for AI-oriented professional development in higher education.
Co-Authors Fitri Adifa M. Ridho Mahaputra M. Rizky Mahaputra Muhammad Asif Khan Rianto, Muhammad Richo Yandi, Andri