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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Management, Economic, and Accounting Indonesia Economic Journal
Tri Rusilawati Kasisariah
Universitas Serelo Lahat
Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Pelayanan Sistem Online dan Promosi Terhadap Keputusan Pembelian Tiket Kereta Api Ekonomi (Study Kasus pada Penumpang Kereta Api Ekonomi di Stasiun Lahat) Tri Rusilawati Kasisariah; Hayani Hayani; Hestin Hestin
Indonesia Economic Journal Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/900sz692

Abstract

This study aims to examine the effect of the online service system and promotion on the purchasing decisions of economy-class train tickets at Lahat Railway Station. The study involved 100 respondents, with data collected through questionnaires and analyzed using multiple linear regression with SPSS (Statistical Package for the Social Sciences) version 22 for Windows 32-bit. The results indicate that the online service system and promotion simultaneously have a significant effect on purchasing decisions, as reflected in the regression equation Y = 22.273 + 0.122X₁ + 0.373X₂, indicating that when the online service system and promotion variables are equal to zero, the purchasing decision score is 22.273. The t-test results reveal that the online service system does not have a significant effect on the purchasing decisions of economy-class train tickets at Lahat Railway Station, whereas promotion has a significant positive effect. Furthermore, the F-test demonstrates that the online service system and promotion jointly have a significant influence on the purchasing decisions of economy-class train tickets in South Sumatra.
The Effect Of Product Quality And Price On The Purchase Decision Of A Toyota Raize Brand Car At The Toyota Auto 2000 Lahat Dealer Yovi Kharisma; Amaludin Amaludin; Tri Rusilawati Kasisariah
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1009

Abstract

This study aims to determine how the influence of Product Quality and Price partially and simultaneously influence the purchasing decision of Toyota Raize brand cars at Toyota Auto 2000 Lahat Dealer. The sample in this study was 39 respondents. The sampling method used by the researcher was Incidental sampling. This type of research is quantitative research using multiple linear regression analysis techniques processed using the SPSS application and produces a regression equation . The results of this study are: there is a significant influence between Product Quality on the purchasing decision of Toyota Raize brand cars at Toyota Auto 2000 Lahat Dealer, there is a significant influence between Price on the purchasing decision of Honda brand motorbikes at Bintang Motor Lahat dealer. The F test shows that Product Quality and Price have a simultaneous influence on the purchasing decision of Toyota Raize brand cars at Toyota Auto 2000 Lahat Dealer.
OPTIMALISASI PRODUKSI KERUPUK RENGGINANG MELALUI PEMANFAATAN TEKNOLOGI OVEN OTOMATIS DAN DIGITAL MARKETING DI UMKM MAKJA KABUPATEN EMPAT LAWANG Tri Rusilawati Kasisariah; Muhammad Sulkhan Nurfatih; Darwin Kesuma
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 8, No 10 (2025): MARTABE : JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v8i10.%p

Abstract

Program pengabdian ini bertujuan untuk meningkatkan produktivitas dan daya saing UMKM MAKJA di Desa Mekarti Jaya, Kabupaten Empat Lawang, melalui pemanfaatan teknologi oven otomatis dan strategi digital marketing. Permasalahan utama yang dihadapi mitra adalah rendahnya efisiensi produksi akibat proses pengeringan manual yang memakan waktu lama serta terbatasnya akses pasar karena belum optimalnya penggunaan media sosial. Kegiatan ini dilaksanakan melalui pendekatan partisipatif kolaboratif yang melibatkan mitra secara aktif dalam setiap tahapan, mulai dari koordinasi, pelatihan, praktik langsung, hingga monitoring. Intervensi yang dilakukan mencakup pelatihan penggunaan oven otomatis dan strategi pemasaran digital berbasis pada media sosial seperti facebook dan instagram. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam kapasitas produksi (dari ±200 menjadi ±500 keping per hari), efisiensi waktu pengeringan (dari 1–2 hari menjadi 3–5 jam), serta meningkatnya keterampilan mitra dalam mempromosikan produk secara digital. Kegiatan ini memberikan dampak positif terhadap kemandirian usaha dan membuka peluang replikasi untuk UMKM sejenis di wilayah lainnya.
Co-Authors Amaludin Amaludin Darwin Kesuma Hayani Hayani Hestin Hestin Muhammad Sulkhan Nurfatih Yovi Kharisma