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All Journal Journal of Economic, Bussines and Accounting (COSTING) Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Multidisiplin Dehasen (MUDE) Journal of Management, Economic, and Accounting Indonesia Economic Journal
Hestin Hestin
Universitas Serelo Lahat
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Pengaruh Tarif Jasa, Lokasi dan Kualitas Jasa terhadap Loyalitas Pelanggan pada Beauty House Shanda Lahat Kasinem Kasinem; Mujari Mujari; Hestin Hestin; Iskandar Malian
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 4 No. 3 (2023): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v4i3.1346

Abstract

This study uses causal associative research with a quantitative approach. The sample used in this study was 80 people using a random sampling technique, namely accidental sampling. The results of this study indicate that service rates (X1) have a significant effect on customer loyalty (Y) as evidenced by the t-value of 7.167 > the t-table value of 1.991, so the first hypothesis is proven. The results of the t-test also show that there is a significant influence of location (X2) on customer loyalty (Y) with a t count of 3,908 > t-table value of 1,991, so the second hypothesis is proven. The results of the t-test also show that there is a significant effect of service quality (X3) on customer loyalty (Y) with a t count of 8.881 > t-table value of 1.991, so the third hypothesis is proven. The results of the f test show that service rates (X1), location (X2), and service quality (X3) have a significant effect on customer loyalty (Y) with a calculated f value of 130.309 > f table value of 3.11 so that the fourth hypothesis is proven. The results of the coefficient of determination test can be seen as the value of the coefficient of determination or R Square of 0.772 or equal to 77.2%. This figure means that the Service Rate (X1), Location (X2), and Service Quality (X3) variables have an influential contribution to the Customer Loyalty variable (Y) of 77.2%, while the remaining 22.8% is influenced by other variables. This study did not examine promotion, studio atmosphere, and so on
Kualitas Pelayanan Dan Lokasi (Location) Mempengaruhi Kepuasan Konsumen Pada Bengkel Motor Orbiet Lahat Hestin Hestin; Mujari Mujari; Kasinem Kasinem; Dini Pratiwi
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i4.9900

Abstract

Tehnologi membawa manusia menjadi individu yang sangat mengutamakan kepraktisan dalam menjalankan berbagai kegiatannya. Dalam hal transportasi, sepeda motor telah menjadi bagian dari kehidupan masyarakat modern Indonesia sebagai sebuah teknologi yang memberikan kemudahan melaksanakan semua kegiatan sehari-hari bagi penggunanya. Berlatar belakang keinginan konsumen tersebut tentunya memotivasi industi transportasi dalam persaingan. Service sepeda motor merupakan salah satu bidang jasa mengutamakan kualitas pelayanan dalam kegiatannya. Lokasi juga tak kalah pentingnya mempengaruhi kepuasan konsumen. Metode pengambilan data yang digunakan dalam penelitian ini adalah studi Pustaka yaitu suatu metode yang digunakan untuk mendapatkan data yang bersifat teoritis yang berhubungan dengan permasalahan yang dibahas. Kemudian studi lapangan yaitu wawancara, observasi,yang berhubungan masalah yang diteliti. Untuk mendapatkan data yang jelas. Metode Analisa yang digunakan dalam penelitian ini adalah kualitatif yaitu membandingkan antara teori yang ada antara kualitas pelayanan dan lokasi mempengaruhi kepuasan konsumen pada bengkel sepeda motor orbiet lahat dan Analisa kuantitatif yaitu Analisa data dengan menggunakan rumus statistic regresi linier berganda dengan persamaan Y =a + b1X1 + b2X2. Berdasarkan hasil penelitian yang telah dilakukan pada bengkel orbiet lahat dan hasil Analisa tentang kualitas pelayanan dan lokasi mempengaruhi kepuasan konsumen pada bengkel orbiet lahat dapat ditarik kesimpulan sebagai berikut : pada uji t didapat ada pengaruh yang signifikan dari variabel kualitas pelayanan (X1) mempengaruhi kepuasan konsumen pada bengkel orbiet lahat. Juga pada variabel lokasi mempengaruhi kepuasan konsumen. Pada uji F didapat ada hubungan secara linier antara kualitas pelayanan (X1) dan lokasi (X2) secara Bersama-sama atau simultan mempunyai pengaruh yang signifikan terhadap kepuasan konsumen. Dari ketiga faktor yaitu kualitas pelayanan, lokasi sama-sama dominan mempengaruhi kepuasan konsumen pada bengkel sepeda motor orbiet lahat.
STORE ATMOSPHERE (SUASANA TOKO) DAN KUALITAS PELAYANAN MEMPENGARUHI KEPUASAN PELANGGAN PADA CV. RIZKY JAYA ABADI LAHAT Hestin Hestin; Mujari Mujari; Kasinem Kasinem; Dini Pratiwi
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12154

Abstract

Tujuan penelitian ini untuk mengetahui Pengaruh Store Atmosphere (Suasana Toko) Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Pada CV. Rizky Jaya Abadi Lahat. Variabel dalam penelitian ini adalah Store Atmosphere (Suasana Toko) (X1), Kualitas Pelayanan (Price) (X2), dan Kepuasan Pelanggan (Y). Metode analisis data yang digunakan adalah Uji Instrumen (Uji Reliabilitas, Uji Validitas), Uji Asumsi Klasik (Uji Normalitas, Uji Heteroskedastisitas, Uji Multikolinieritas), Analisis Regresi Linier Berganda, Uji Hipotesis (Uji T dan Uji F), dan Uji Koefisien Determinasi. Hasil penelitian yang didapatkan bahwa (1) Store Atmosphere berpengaruh signifikan secara parsial terhadap Kepuasan Pelanggan, hal ini dapat dilihat dari nilai t hitung > t tabel (7.146>1,990). (2) Kualitas Pelayanan berpengaruh signifikan secara parsial terhadap Kepuasan Pelanggan, hal ini dapat dilihat dari nilai t hitung > t tabel 3,286>1,990). (3) Store Atmosphere Dan Kualitas Pelayanan berpengaruh signifikan secara simultan terhadap Kepuasan Pelanggan, hal ini dapat dilihat dari nilai f hitung > f tabel (59,997>3,960) dan nilai signifikasinya lebih kecil daripada taraf signifikasi (a) 0,05 (0,000<0,05).
Pengaruh Pelayanan Sistem Online dan Promosi Terhadap Keputusan Pembelian Tiket Kereta Api Ekonomi (Study Kasus pada Penumpang Kereta Api Ekonomi di Stasiun Lahat) Tri Rusilawati Kasisariah; Hayani Hayani; Hestin Hestin
Indonesia Economic Journal Vol. 2 No. 2 (2026): JULI-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/900sz692

Abstract

This study aims to examine the effect of the online service system and promotion on the purchasing decisions of economy-class train tickets at Lahat Railway Station. The study involved 100 respondents, with data collected through questionnaires and analyzed using multiple linear regression with SPSS (Statistical Package for the Social Sciences) version 22 for Windows 32-bit. The results indicate that the online service system and promotion simultaneously have a significant effect on purchasing decisions, as reflected in the regression equation Y = 22.273 + 0.122X₁ + 0.373X₂, indicating that when the online service system and promotion variables are equal to zero, the purchasing decision score is 22.273. The t-test results reveal that the online service system does not have a significant effect on the purchasing decisions of economy-class train tickets at Lahat Railway Station, whereas promotion has a significant positive effect. Furthermore, the F-test demonstrates that the online service system and promotion jointly have a significant influence on the purchasing decisions of economy-class train tickets in South Sumatra.
The Effect Of Work Quality And Supervision On The Performance Of Employees In The Ministry Of Communication And Information Service Of Lahat Regency Bella Septiana Sukma; Rudi Eduar; Hestin Hestin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.971

Abstract

The purpose of this study was to determine the effect of work quality and supervision on employee performance at the Lahat Regency Communication and Information Service. The results showed that (1) work quality has a significant partial effect on employee performance, as evidenced by a significance value of 0.000 <0.05. Therefore, Ha is rejected and Ho is accepted. It can be concluded that work quality significantly influences employee performance. (2) supervision significantly influences employee performance, as evidenced by a significance value of 0.004 <0.05. Therefore, Ha is accepted and Ho is rejected. It can be concluded that supervision significantly influences employee performance. (3) work quality and supervision significantly influence employee performance at the Lahat Regency Communication and Information Service, as evidenced by a significance value of 0.000 <0.05. This means that the variables work quality and supervision simultaneously significantly influence employee performance at the Lahat Regency Communication and Information Service.
The Effect Of Work Discipline And Work Motivation On Employee Work Productivity At The Mulak Ulu District Office Lahat Regency Yunita Nurul Hasanah; Hestin Hestin; Rudi Eduar
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.974

Abstract

The purpose of this study was to determine the effect of work discipline and work motivation on employee work productivity at the Mulak Ulu Sub-district Office, Lahat Regency.The results of the study showed that (1) work discipline has a significant partial effect on work productivity, as evidenced by the calculated t value > t-table (5.205 > 2.005). (2) work motivation has a significant partial effect on work productivity, as evidenced by the calculated t value > t-table (2.177 > 2.005). (3) Work Discipline and Work Motivation have a significant simultaneous influence on Employee Work Productivity at the Mulak Ulu Sub-district Office, Lahat Regency. This can be seen from the calculated f value > f table (59.997 > 2.005) and the significance value is smaller than the significance level (a) of 0.05 (0.000 < 0.05).
The Influence of Work Discipline and Work Motivation on Performance High School Teacher N 1 Mulak Ulu Hernisa Juita; Hestin Hestin; Rudi Eduar
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.982

Abstract

The purpose of this study was to determine the effect of work discipline and work motivation on teacher performance at SMA N 1 Mulak Ulu. This study employed a quantitative approach with a causal associative method. The data sources used were primary data sources and secondary data, with a questionnaire as the field research data collection method. The respondents in this study were 46 teachers at SMA N 1 Mulak Ulu. The requirements tests used were validity and reliability tests. The analytical method used was multiple regression analysis. The hypothesis tests used were the T-test and F-test. The results showed that work discipline had a positive and significant effect on teacher performance, and work motivation had a positive and significant effect on teacher performance. Simultaneous hypothesis testing shows that work discipline and work motivation together have a positive effect on teacher performance with a contribution of 88.8%, while the remaining 11.2% is influenced by other variables not examined.
The Influence of Career Development and Work Potential on Employee Performance at the Public Housing and Settlement and Land Office (Perkim) of Lahat Regency Shintya Ariani; Hestin Hestin; Rudi Eduar
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.992

Abstract

This study aims to determine how career development and work potential partially and simultaneously influence employee performance at the Lahat Regency Public Housing, Settlement and Land Affairs Office (PERKIM). The sample size for this study was 50 respondents. The sampling method used was incidental sampling. This quantitative study employed multiple linear regression analysis, processed using SPSS, resulting in a regression equation . The results showed a significant relationship between career development and employee performance at the Lahat Regency Public Housing, Settlement and Land Affairs Office (PERKIM). The F-test indicated that career development and work potential simultaneously influenced employee performance at the Lahat Regency Public Housing, Settlement and Land Affairs Office (PERKIM).
The Influence Of Pricing Strategy And Product Strategy On Coffee Purchasing Decisions At Padang Pagun Lahat Home Coffee Business Oka Mahendra; Rudi Eduar; Hestin Hestin
Journal of Management, Economic, and Accounting Vol. 5 No. 1 (2026): January
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i1.1124

Abstract

This study aims to determine how pricing strategy and product strategy partially and simultaneously influence coffee purchasing decisions at the Rumah Padang Pagun Coffee Shop in Lahat. The sample size for this study was 60 respondents. The sampling method used was incidental sampling. The results showed a significant effect between pricing strategy and coffee purchasing decisions at the Rumah Padang Pagun Coffee Shop in Lahat. There was also a significant effect between product strategy and the competitiveness of coffee products at the Kiro Coffee Shop in Lahat. The F-test showed that pricing strategy and product strategy simultaneously influenced coffee purchasing decisions at the Rumah Padang Pagun Coffee Shop in Lahat.
Pengaruh Lokasi Dan Fasilitas Terhadap Loyalitas Pelanggan Di Cafe Vizie Lahat Yova Herliza; Rudi Eduar; Hestin Hestin
Jurnal Multidisiplin Dehasen (MUDE) Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v5i1.9767

Abstract

This study aims to determine the Influence of Location and Facilities on Customer Loyalty at Cafe Vizie Lahat either partially or simultaneously. This study is a quantitative associative research using the Accidental Sampling technique with the slovin formula method in determining samples. The sample used in this study amounted to 77 customers who were used as research respondents. Based on the results of the study, the regression equation Y = 6.549 + 0.408 X1 + 0.431 X2 + e, means that without the variables Location (X1) and Facility (X2), Customer Loyalty (Y) is 6.549. The value of the determination coefficient (R2) is 0.764, meaning that the independent variables have a contribution with the dependent variable of 76.4% and the remaining 23.6% are influenced by other factors that were not studied by the author. Based on the results of SPSS processing version 25.0, the Fcal value was obtained of 119.769 while the Ftable value was 3.120 thus 119.769 > 3.120, then Ho was rejected and Ha was accepted, meaning that the variables of Location (X1) and Facility (X2) together had a significant effect on Customer Loyalty (Y). The Ttable value is 1.665. By comparing the values of Thcount and Ttable, it can be concluded: the Location variable (X1) with the value of Thcount > Ttable or 4.085 > 1.665 , then Ho is rejected and Ha is accepted. Facility (X2) with a Thcal value of > Ttable or 4,196 > 1,665, then the variables Location (X1) and Facility (X2) have a partial effect on Customer Loyalty (Y) at Cafe Vizie Lahat.
Co-Authors Bella Septiana Sukma Dini Pratiwi Hayani Hayani Hernisa Juita Iskandar Malian Kasinem Kasinem Kasinem Kasinem Mujari Mujari Mujari Mujari Mujari Mujari Oka Mahendra Rudi Eduar Shintya Ariani Tri Rusilawati Kasisariah Yova Herliza Yunita Nurul Hasanah