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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nenden Septihani
Universitas Widyatama
Economics, Econometrics & Finance

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Analisis Pemilihan Smartphone Dikalangan Mahasiswa Generasi Z Kota Bandung Menggunakan Pendekatan AHP (Analytical Hierarchy Process) Imanuel Christiawan Prasetyo; Nenden Septihani; Mutiara Handayani; Yani Iriani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.9693

Abstract

The rapid growth of smartphone usage in Indonesia, particularly among Generation Z students in Bandung amid a 15.5% market expansion in 2024, underscores diverse preferences influenced by lifestyle and multitasking needs. This study aims to identify priority smartphone specifications using the Analytical Hierarchy Process (AHP). Employing a mixed-methods approach, it surveys a purposive sample of 30 Generation Z students via structured questionnaires and in-depth interviews. Instruments include pairwise comparison matrices analyzed in Microsoft Excel for priority weights and consistency ratios (CR ≤ 0.1). Results reveal camera as the top criterion (priority 0.47), with sub-criteria priorities: cashback (0.49), resolution (0.49), fast charging (0.44), large internal storage (0.48), and iPhone brand (0.39). These findings conclude that producers should prioritize camera enhancements and promotional incentives to align with Generation Z demands, informing targeted production strategies.
Analisis Performa Dies Blank pada CV. ABC Menggunakan Metode Overall Equipment Effectiveness (Oee) dan Failure Mode and Effect Analysis (FMEA) Nenden Septihani; Elvira Firdayanti; Imanuel Christiawan Prasetyo; Tiaradia Ihsan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10059

Abstract

CV. ABC, a tier-3 metal component manufacturer for motorcycles, faces productivity decline due to frequent blank die failures in seat lock plate production, exacerbated by conventional machines and material variations like SPHC and SK85. This study aims to analyze blank die performance and identify critical failure causes using Overall Equipment Effectiveness (OEE), Fishbone Diagram, and Failure Mode and Effect Analysis (FMEA). Employing a quantitative descriptive case study design, the population comprised all blank die operations in October, with a purposive sample of 24 workdays (one shift, 10 hours/day). Instruments included observation sheets for production data and semi-structured interviews; analysis involved OEE calculations, root cause mapping, and RPN computation. Results show OEE at 75.55% (below Nakajima's 85% standard), with availability 90.91%, performance 87.72%, quality 94.73%, and downtime losses of 8,820 units. Fishbone analysis revealed six failure aspects, while FMEA prioritized punch dies (RPN 360), dies (288), and punch piercing (256). In conclusion, focused maintenance on critical components will enhance productivity and replicability in similar industries.
Co-Authors Elvira Firdayanti Imanuel Christiawan Prasetyo Mutiara Handayani Tiaradia Ihsan Yani Iriani