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p-Index From 2021 - 2026
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All Journal Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Elvira Firdayanti
Universitas Widyatama
Economics, Econometrics & Finance

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Analisis Performa Dies Blank pada CV. ABC Menggunakan Metode Overall Equipment Effectiveness (Oee) dan Failure Mode and Effect Analysis (FMEA) Nenden Septihani; Elvira Firdayanti; Imanuel Christiawan Prasetyo; Tiaradia Ihsan
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10059

Abstract

CV. ABC, a tier-3 metal component manufacturer for motorcycles, faces productivity decline due to frequent blank die failures in seat lock plate production, exacerbated by conventional machines and material variations like SPHC and SK85. This study aims to analyze blank die performance and identify critical failure causes using Overall Equipment Effectiveness (OEE), Fishbone Diagram, and Failure Mode and Effect Analysis (FMEA). Employing a quantitative descriptive case study design, the population comprised all blank die operations in October, with a purposive sample of 24 workdays (one shift, 10 hours/day). Instruments included observation sheets for production data and semi-structured interviews; analysis involved OEE calculations, root cause mapping, and RPN computation. Results show OEE at 75.55% (below Nakajima's 85% standard), with availability 90.91%, performance 87.72%, quality 94.73%, and downtime losses of 8,820 units. Fishbone analysis revealed six failure aspects, while FMEA prioritized punch dies (RPN 360), dies (288), and punch piercing (256). In conclusion, focused maintenance on critical components will enhance productivity and replicability in similar industries.
Makna dan Peran Customer Relationship Management (CRM) dalam Membangun Loyalitas Pelanggan Sebuah Studi Kualitatif Muhammad Salka Falwaguna; Elvira Firdayanti; Hersa Ridwan Firdaus; Yani Iriani
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.10164

Abstract

In the digital era characterized by intense business competition, Customer Relationship Management (CRM) has evolved from a transactional approach to a relational strategy that emphasizes building customer trust and loyalty through personalized experiences. This qualitative study employed a literature review approach to examine the meaning and role of CRM in fostering customer loyalty within Indonesia's service sector. The study population consisted of credible publications published between 2021 and 2025 and indexed in Scopus and Google Scholar. A purposive sampling technique was applied to select more than 20 peer-reviewed sources. The research instruments included a structured literature search protocol and a thematic analysis matrix, while the data were analyzed using descriptive qualitative synthesis supported by triangulation. The findings indicate that CRM functions as a holistic relational philosophy that enhances customer loyalty through personalization (90%), effective data management (88%), and superior customer experience (95%). CRM implementation has proven effective across various service industries, including banking, retail, hospitality, e-commerce, telecommunications, and the automotive sector. Critical success factors include strong management commitment and a customer-centric organizational culture. The study concludes that the integration of CRM contributes to sustainable business profitability. Future research is recommended to incorporate primary data from micro, small, and medium-sized enterprises (MSMEs) to provide more comprehensive empirical evidence.
Co-Authors Hersa Ridwan Firdaus Imanuel Christiawan Prasetyo Muhammad Salka Falwaguna Nenden Septihani Tiaradia Ihsan Yani Iriani