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All Journal Jurnal Ilmiah Pariwisata Jurnal Pemberdayaan Pariwisata
M. Husen Hutagalung
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Humanities Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Kepuasan Terhadap Niat Berkunjung Kembali Melalui Loyalitas Pelanggan di Destinasi Wisata Kota Tua, Jakarta Filma Festivalia; M. Husen Hutagalung; Freddy Triono; Fifi Nofiyanti; Pricilia Johani Sakti
Jurnal Ilmiah Pariwisata Vol 31 No 2 (2026): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v31i2.2063

Abstract

This study aims to analyze the effect of customer satisfaction on revisit intention through customer loyalty among tourists visiting the Kota Tua Jakarta Tourism Destination. Kota Tua Jakarta is one of Indonesia’s prominent historical and cultural tourism destinations with strong tourist appeal, making it important for destination managers to understand the factors that encourage repeat visits. This study employed a quantitative approach using a survey method. Data were collected through questionnaires distributed to 150 tourists who had previously visited Kota Tua Jakarta using a purposive sampling technique. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with the assistance of SmartPLS 4 software. The results indicate that customer satisfaction has a positive and significant effect on customer loyalty as well as on revisit intention. Furthermore, customer loyalty also has a positive and significant effect on revisit intention. The mediation analysis reveals that customer loyalty significantly mediates the relationship between customer satisfaction and revisit intention. These findings suggest that enhancing tourist satisfaction can strengthen customer loyalty, which ultimately encourages tourists to revisit the destination. This study provides theoretical implications for the development of tourism marketing literature and practical implications for destination managers in improving customer loyalty and repeat visitation. Keywords: customer satisfaction, customer loyalty, revisit intention
Pengembangan Coffee Culture Kopi Liberika Cipasung, Desa Wisata Cipasung, Kabupaten Kuningan Arief Faizal Rachman; Rina Suprina; Surya Fadjar Boediman; M. Husen Hutagalung
Jurnal Pemberdayaan Pariwisata Vol 6 No 2 (2024): Jurnal Pemberdayaan Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat IP Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jpp.v6i2.1842

Abstract

Desa Wisata Cipasung mendapatkan pendampingan oleh Institut Pariwisata Trisakti pada peningkatan kapasitas Kelompok Tani (Poktan) Kopi melalui Pengabdian kepada Masyarakat (PKM) dengan periode waktu selama enam bulan (Maret s.d. Agustus 2024). Terdapat transformasi sosial dan teknis sejak diselenggarakannya pendampingan sejak tahun 2020 sehingga memberikan implementasi terhadap kapasitas pengelolaan coffee culture di Desa Wisata Cipasung. Transformasi sosial melibatkan unsut-unsur Pentahelix yang terdiri dari unsur academics, business, community, government, dan media (ABCGM), termasuk perkembangan nama produk dari agrowisata kopi Sirung Tanjung menjadi Kopi Liberika Cipasung. Transformasi teknis terjadi pada penggunaan alat proses kopi yang sederhana menuju penggunaan proses dan penyajian yang memenuhi stnadar pelayanan sebuah kedai kopi. Keywords: pariwisata berbasis masyarakat, pembangunan, budaya kopi
Co-Authors Arief Faizal Rachman Boediman, Surya Fadjar Filma Festivalia, Filma Freddy Triono Johani Sakti, Pricilia Nofiyanti, Fifi Rina Suprina