Garuda - Garba Rujukan Digital

The Relevance of Using Social Media Applications Strategies to Increase Marketing Potential of Indonesian Maritime Tourism (Analytical Study of Tourism Journals and Online Marketing) Surya Fadjar Boediman; Prasetyono Hendriarto; Nugroho Djati Satmoko; Sulistiyani Sulistiyani; Amar Sani
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.2843

This literature analysis aims to understand the relevance of social media applications as a marketing strategy for Indonesian tourist destinations in the virtual era. As technology advances, all businesses are involved in technology. One of them is using social media applications as a strategy in marketing tourist destinations in a country. In order to understand how relevant social media applications are to tourism destination marketing, we have collected evidence from previous studies and then analyzed them by involving an in-depth evaluation and interpretation coding system so that we can understand the relevance of the two variables above. Our data search is done electronically on databases of several international publications such as search, Taylor and Francis, Google books, several other publications. Based on the study and discussion results, we understand that social media applications are very relevant in providing information and promoting various tourist destinations in Indonesia, which are well-known tourist destinations. Thus, this finding is hoped to continue obtaining data for academic purposes and other business applications

Model of Tourist Destination in Cibuntu Village, West Java Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza; Gantina, Devita; Boediman, Surya Fadjar
Journal of Business on Hospitality and Tourism Vol 8, No 2 (2022): JOURNAL OF BUSINESS ON HOSPITALITY AND TOURISM
Publisher : Institut Pariwisata dan Bisnis Internasional

A6 model consist the attributes of tourist destination that are attraction, accessibility, amenities, available package, activities, and ancillary service. They both have an influence on increasing tourist satisfaction. Health protocol is also the perception to enhance tourist satisfaction in new normal. Consequently, health protocol plays an important role in boosting the tourist satisfaction in Cibuntu Village, West Java. This study analyses the relationships proposed in SERVQUAL, which consist five core components of service quality: tangibles, reliability, responsiveness, assurance and empathy. The sample in this study was 200 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. This study using questionnaires in the kind of Google form, consists of 23 items.Five hypotheses were formulated and tested. The finding of this study found from all respondents is also going down more than four time experiences. Then offer a promotion for the young generation or under 25 year old market segment. In the new normal, the application of health protocols determines tourist satisfaction in Cibuntu Village, West Java. The process of building, designing, and defining a sustainable tourism village, we must collaborate with the central government and local government in the new normal situation. Cibuntu Village should collect the data from the tourist visiting Cibuntu village and save it as guest history to offer a suitable promotion in new normal.

Development of cow cart tourism in palbapang: efforts to preserve culture and improve the economic welfare of local communities Pinontoan, Nexen Alexandre; Nurbaeti, Nurbaeti; Boediman, Surya Fadjar
Jurnal Mantik Vol. 8 No. 3 (2024): November: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/mantik.v8i3.5532

Culture-based tourism has become a strategic sector in the development of the local economy, especially in regions with rich cultural heritage. In Palbapang, the cow cart tourism initiative was introduced as an effort to preserve culture and improve the local economy. This study uses a qualitative approach to explore the public's perception of tourism, with data collected through in-depth interviews and direct observations, and analyzed thematically. The results of the study show that cattle cart tourism in Palbapang has received a positive response from the community, tourism managers, and the local government, considered important in preserving local culture and supporting the economy through the involvement of Micro, Small, and Medium Enterprises (MSMEs). However, sustainability challenges remain, especially when it comes to managing negative impacts such as congestion and cleanliness, which requires strategic planning and collaboration between all stakeholders

Model of Tourist Destination in Cibuntu Village, West Java Hidayat, Candra; Arafah, Willy; Rahmanita, Myrza; Gantina, Devita; Boediman, Surya Fadjar
Journal of Business on Hospitality and Tourism Vol. 8 No. 2 (2022): December 2022
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jbhost.v8i2.393

A6 model consist the attributes of tourist destination that are attraction, accessibility, amenities, available package, activities, and ancillary service. They both have an influence on increasing tourist satisfaction. Health protocol is also the perception to enhance tourist satisfaction in new normal. Consequently, health protocol plays an important role in boosting the tourist satisfaction in Cibuntu Village, West Java. This study analyses the relationships proposed in SERVQUAL, which consist five core components of service quality: tangibles, reliability, responsiveness, assurance and empathy. The sample in this study was 200 respondents from the tourists who experienced at least one time of visiting Cibuntu Village. This study using questionnaires in the kind of Google form, consists of 23 items.Five hypotheses were formulated and tested. The finding of this study found from all respondents is also going down more than four time experiences. Then offer a promotion for the young generation or under 25 year old market segment. In the new normal, the application of health protocols determines tourist satisfaction in Cibuntu Village, West Java. The process of building, designing, and defining a sustainable tourism village, we must collaborate with the central government and local government in the new normal situation. Cibuntu Village should collect the data from the tourist visiting Cibuntu village and save it as guest history to offer a suitable promotion in new normal.

Pengaruh Kualitas Produk, Harga, dan Strategi Pemasaran Digital terhadap Perubahan Perilaku dan Keputusan Pembelian pada Gerai Kopi Kekinian bagi Generasi Digital Tofiani, Sandra; Ingkadijaya, Rahmat; Rahmanita, Myrza; Boediman, Surya Fadjar
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 7 No. 6 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v7i6.1787

Penelitian ini bertujuan untuk mengkaji, menganalisis, dan menjelaskan secara langsung maupun tidak langsung pengaruh kualias produk, harga, dan strategi pemasaran digital terhadap keputusan pembelian melalui Perubahan Perilaku sebagai variabel intervening pada gerai kopi Starbucks Green Lake City Tangerang. Penelitian ini menggunakan pendekatan kuantitatif dan metode analisis Structural Equation Model (SEM-PLS) menggunakan SmartPLS4.0. Jumlah sampel dalam penelitian ini adalah konsumen atau pelanggan yang sudah pernah berkunjung ke Starbucks Green Lake City Tangerang dan berusia minimal 17 tahun. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan sampel sebanyak 300 responden. Pengambilan sampel menggunakan non-probability sampling dengan teknik purposive sampling. Metode analisis yang digunakan adalah metode analisis regresi linier berganda.Hasil penelitian menunjukkan bahwa secara langsung kualitas produk, harga, dan strategi pemasaran digital berpengaruh signifikan terhadap keputusan pembelian. Kualitas produk, harga, dan strategi pemasaran digital berpengaruh signifikan terhadap perubahan perilaku secara tidak langsung kualitas produk, harga, dan strategi pemasaran digital berpengaruh terhadap keputusan pembelian melalui perubahan perilaku.

Storynomics Strategy as Digital Branding of Digital Forests In Bukit Peramun, Belitung Renanda, Alfiyyah Zalfah; Rahmanita, Myrza; Boediman, Surya Fadjar; Nurbaeti, Nurbaeti
Jurnal Toursci Vol 2 No 5 (2025): Vol 2 No 5 April 2025
Publisher : Ann Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62885/toursci.v2i5.870

Background. Digital branding has emerged as a crucial element that not only expands the reach of tourism destinations but also forms a unique and attractive brand image. A consistent brand identity, packed with compelling stories, is an essential foundation for building a positive image that strengthens the attractiveness of the destination in the minds of the audience. Aims. This study aims to analyze the strategy of applying storynomics as a form of digital branding in the Bukit Peramun Digital Forest in Belitung. Methods. Using qualitative approaches and case study methods, as well as analysis based on the SOAR (Strengths, Opportunities, Aspirations, Results) framework, this study explores how story narratives are combined with digital technologies such as augmented reality (AR), QR codes, and social media to build immersive and interactive travel experiences. Result. The results of the study demonstrate that the application of storynomics can enhance the attractiveness of destinations through authentic, visual, and emotional storytelling. Storynomics successfully creates an emotional connection with visitors, strengthens the destination's brand identity, and increases traveller engagement and loyalty. Conclusion. The Bukit Peramun Digital Forest is considered to have successfully leveraged the power of storytelling to create a unique destination image in the digital era. This study concludes that storynomics is an effective strategy in supporting tourism digitalization, especially in building destination branding based on experience and emotional engagement. Implementation. The suggestions put forward emphasize the importance of collaboration between destination managers, local communities, and the private sector to consistently strengthen narrative content production, as well as to develop specialized training for destination managers to create relevant, creative, and educational stories

Development of A Thematic Map of Tourism Potential in Ogan Ilir District, South Sumatra Myrza Rahmanita; Surya Fadjar Boediman; Sri Mariati; Sofian Lusa
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2025): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v6i1.4463

Community service activities (PKM) carried out in Ogan Ilir Regency were initiated as an answer to the needs of the local community to develop tourism potential by empowering the community through skills training and counseling. The main objective of this PKM is to increase the income and quality of life of local communities by introducing new techniques in tourism management and other supporting skills. The implementation method consists of four stages: first, initial meetings with local governments to explain objectives and build cooperation; second, field survey to collect data through observation and interviews; third, data analysis to compile a thematic map of tourism potential; fourth, Forum Group Discussion (FGD) to present the results and obtain input. The results of these activities show a significant increase in community knowledge and skills regarding tourism management. The community is now more ready to take advantage of local tourism potential which is expected to increase their income and quality of life. Implementation of recommendations from PKM is expected to make a positive contribution to tourism development and community welfare in Ogan Ilir Regency.

The Role of Tour Guides in Enhancing Tourist Experience and Satisfaction at Taman Mini Indonesia Indah Jakarta Pusparani, Pusparani; Rachman, Arief Faizal; Hutagalung, M. Husen; Boediman, Surya Fadjar; Enggriani, Mimi
Jurnal Penelitian Pariwisata Vol 9 No 1 (2025): (TR) Tourism Research Journal
Publisher : Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/trj.v9i1.275

This study aims to analyze the impact of tour guides' interpersonal communication on tourists' experiences at Taman Mini Indonesia Indah (TMII), with tourist satisfaction as a moderating variable. The research uses a quantitative method with a descriptive and causal design. Data was collected through questionnaires distributed to 200 tourists visiting TMII who were directly involved in guided tours. The data analysis technique used is Smart PLS to test the relationships between variables. The results show that interpersonal communication of tour guides has a positive and significant effect on tourists' experiences, and tourist satisfaction serves as a moderating variable that strengthens this relationship. Open, friendly, and clear communication from the tour guide can enhance tourist satisfaction, which in turn improves tourists' experiences. This study concludes that the quality of communication between tour guides and tourists plays a crucial role in creating a memorable and satisfying tourism experience. Recommendations for TMII management include placing more emphasis on interpersonal communication training for tour guides and optimizing the system for measuring tourist satisfaction. Tour guides are encouraged to continuously improve their communication skills, while tourists are advised to actively participate in interactions with tour guides for a more enriching tourism experience. Keywords: Interpersonal communication, tourist satisfaction, tourist experience, tour guide

Pengaruh Pengetahuan Tour Guide dan Keterampilan Tour Guide Terhadap Kepuasan Wisatawan di Kota Tua Jakarta, Indonesia Pusparani, Pusparani; Boediman, Surya Fadjar; Nasution, Deivy Zulyanti; Rachman, Arief Faizal; Hutagalung, Husen
Jurnal Ilmiah Pariwisata Vol 29 No 3 (2024): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v29i3.1833

The Old City of Jakarta, as a historical tourist destination, requires competent tour guides to increase tourist satisfaction. This research aims to analyze the influence of tour guide knowledge and skills on tourist satisfaction. The method used was quantitative research with a cross-sectional design, involving 150 randomly selected respondents. Data was collected through questionnaires and analyzed using validity, reliability and multiple linear regression tests. The research results show that tour guide knowledge has a positive and significant influence on tourist satisfaction with a p value <0.05. Apart from that, communication skills also make a significant contribution in increasing tourist satisfaction. The discussion shows that tour guides who have a deep understanding of the tourist attraction and good interpersonal skills can create a more satisfying tourism experience. The conclusion of this research emphasizes the importance of increasing the competence of tour guides in order to increase tourist satisfaction. The advice for tour guides is to continue to develop their knowledge and skills, while tourists are expected to interact more actively with guides. Further research is recommended to explore other variables that can influence tourist satisfaction in various locations. Keywords: knowledge, skills, tourist satisfaction, tour guides

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