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All Journal Journal of Artificial Intelligence and Digital Business Indonesian Journal of Advanced Research (IJAR)
Menanti Br Sembiring
Universitas Quality Berastagi
Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media

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Strategies Used by Microentrepreneurs to Develop Their Businesses in the Sipiso-Piso Tourist Area Diana Derlina Ndruru; Menanti Br Sembiring; Benni Purba
Indonesian Journal of Advanced Research Vol. 5 No. 7 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i7.16782

Abstract

This study aims to analyze the strategies used by micro-business owners in developing their businesses in the Sipiso-Piso tourist area, Karo Regency, North Sumatra. The concepts examined include strategies related to human resources, capital, products, and marketing. The study employs a descriptive qualitative approach, using data collection techniques such as interviews, observations, and documentation of micro-entrepreneurs in the culinary, souvenir, and lodging sectors during the research period. The results indicate that business development is achieved through the utilization of local labor, self-financing, product quality improvement, and promotion—both in person and via digital media. Consequently, strengthening human resources, improving access to capital, fostering product innovation, and enhancing digital marketing are necessary to support the sustainability of microenterprises in the tourism area.
The Role of Human Resource Management Strategies in Improving Work Productivity Among Employees at PT Koncota Agro Mandiri in Gurusinga Village Ega Emanda Br Ginting; Menanti Br Sembiring; Ingan Ukur Br Sitepu
Indonesian Journal of Advanced Research Vol. 5 No. 7 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i7.16794

Abstract

This study aims to analyze the role of human resource management (HRM) strategies in improving employee work productivity at PT Koncota Agro Mandiri, Gurusinga Village. As an agribusiness enterprise, managing a diverse workforce is critical to maintaining operational stability. This research employs a descriptive qualitative method. Data were gathered through in-depth interviews with 13 key informants, direct observations, and documentation. Data analysis followed the Miles and Huberman model, encompassing data reduction, data display, and conclusion drawing. Data trustworthiness was validated using source, technique, and theoretical triangulation. The results indicate that the implemented HRM strategies include workforce planning, technical and non-technical training, compensation schemes, and rigorous supervision. Although training distribution remains sub-optimal due to time and budget constraints, overall HRM strategies play a significant role in enhancing employees' work quality, quantity, and accountability. The company is advised to expand training access for non-permanent workers and address incentive disparities to ensure sustainable productivity.
Peran Media Sosial sebagai Sarana Promosi dalam Meningkatkan Daya Tarik Pengunjung di Serdika Pavilion Berastagi Josua Sitanggang; Ingan Ukur Br Sitepu; Frans Antoni Sihite; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10919

Abstract

This study aims to determine and analyze the role of social media, specifically TikTok, as a promotional tool in increasing visitor appeal at Serdika Pavilion Berastagi, Karo Regency, North Sumatra. The research was motivated by the increasingly fierce competition in the accommodation business in the Berastagi tourist area, necessitating effective promotional strategies to attract visitors. Social media was chosen because of its ability to reach a wide audience quickly and interactively.This study employed a qualitative approach with descriptive methods. Data were collected through interviews, observation, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing techniques. Data validity was tested using triangulation The results indicate that social media plays a significant role in increasing visitor appeal. The use of TikTok through photo and video content showcasing the accommodation's facilities, ambiance, location, and pricing information successfully attracted potential visitors. Furthermore, consistent uploads and active responses to comments and messages helped build trust and a positive image of the accommodation. This strategy encouraged increased visitor interest in obtaining information, visiting, and choosing Serdika Pavilion Berastagi as a place to stay. Based on the research results, it can be concluded that social media is an effective promotional tool for increasing visitor attraction. However, management still needs to improve content creativity and promotional consistency to achieve optimal and sustainable results.
Strategi Membangun Loyalitas Pegawai dan Optimalisasi Kinerja Sumber Daya Manusia (SDM) di Moderamen GBKP Kabanjahe Anisa Sitepu; Frans Antoni Sihite; Benni Purba; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11170

Abstract

This study aims to analyze strategies for building employee loyalty and optimizing human resource performance at Moderamen GBKP Kabanjahe. Employee loyalty plays an important role in maintaining organizational stability, increasing work commitment, and supporting the achievement of institutional goals. In a service-based organization, loyalty is influenced not only by material factors but also by service values, responsibility, and the family-oriented culture developed within the organization.This research employs a qualitative approach with a descriptive method. Data were collected through interviews, observations, and documentation involving informants such as the General Secretary, division leaders, and staff members at Moderamen GBKP Kabanjahe. The collected data were analyzed through data reduction, data display, and conclusion drawing..The results indicate that strategies to build employee loyalty are implemented through the application of a family-oriented culture, the internalization of spiritual service values, participative and open leadership, and effective communication. The optimization of human resource performance is achieved through clear task distribution, spiritual development, and routine work coordination. However, several challenges remain, including the lack of a structured performance evaluation system and the potential subjectivity arising from overly personal working relationships. Therefore, strengthening a more objective performance evaluation system is necessary without eliminating the family values that characterize the organization.This study is expected to serve as an evaluation reference and provide input for Moderamen GBKP Kabanjahe in improving employee loyalty and human resource performance sustainably.
Analisis Efektivitas Program Pendampingan Rumah BUMN Kabanjahe dalam Meningkatkan Kapasitas Usaha Mikro di Kabanjahe Oby Heber Eginta Tarigan; Frans Antoni Sihite; Ingan Ukur Br Sitepu; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11458

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving the regional economy, including in Kabanjahe District, Karo Regency. However, micro-enterprises still face various challenges, such as limited managerial skills, low product innovation, and minimal use of digital marketing. To empower MSMEs, the government, through the Ministry of State-Owned Enterprises, has launched the Rumah BUMN program, which focuses on business training and mentoring. This study aims to analyze the effectiveness of the Rumah BUMN Kabanjahe mentoring program in increasing the capacity of micro-enterprises and to identify supporting and inhibiting factors in its implementation.This study used a qualitative approach with descriptive methods. Data were obtained through in-depth interviews, observations, and documentation with the managers of Rumah BUMN Kabanjahe and the micro-entrepreneurs under their guidance. then analyzed using data reduction, data presentation, and conclusion drawing techniques. Data validity was tested using triangulation. The results indicate that the Rumah BUMN Kabanjahe mentoring program is quite effective in increasing the capacity of micro-entrepreneurs, as indicated by improvements in managerial skills, product innovation, and the use of digital marketing. However, obstacles remain, including limited supporting facilities, differing levels of business readiness, and suboptimal mentoring sustainability. Therefore, strengthening the mentoring system and ongoing collaboration is necessary for the program to deliver maximum impact.
Co-Authors Anisa Sitepu Benni Purba Diana Derlina Ndruru Ega Emanda Br Ginting Frans Antoni Sihite Ingan Ukur Br Sitepu Josua Sitanggang Oby Heber Eginta Tarigan