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All Journal Journal of Artificial Intelligence and Digital Business Indonesian Journal of Advanced Research (IJAR) Joong-Ki Joong-Ki
Ingan Ukur Br Sitepu
Universitas Quality Berastagi
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Kualitas Pelayanan Dalam Meningkatkan Loyalitas Pelanggan Di Reddoorz Peceren Berastagi Ingan Ukur Br Sitepu; Menanti Sembiring
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 1: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i1.2365

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk (1) meningkatkan dan  mendorong pelayanan  kerja karyawan, (2) meningkatkan moral dan kepuasan kerja karyawan, (3) meningkatkan loyalitas Pelanggan, (4) meningkatkan Kepuasan pelanggan, (6) meningkatkan rasa tanggung jawab karyawan pada di RedDoorz  Peceren-Berastagi. Pelaksanaan kegiatan pengabdian pada masyarakat ini dilakukan dengan menggunakan metode,survai  tanya jawab dan diskusi tentang Pelayanan dalam meningkatkan Loyalitas  Pelnggan, sehingga maksud dan tujuan dari diadakan pengabdian ini dapat lebih mudah dipahami oleh karyawan dalam hal  ini  karyawan  RedDoorz.
Disiplin Kerja Tentor Pada Bimbingan Belajar Excellent Brain (e-Brain) Kabanjahe, Kecamatan Kabanjahe, Kabupaten Karo Ingan Ukur Br Sitepu; Menanti Sembiring; Permikaria Br Ginting; Alpina Darmayanti Br Sitepu
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 1: November 2024
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i1.5542

Abstract

Discipline is one of the reasons on how an employee builds strong consistency in aiming to build and create progress for himself and the organization. The urgency of discipline is the level of compliance and obedience to the rules that apply and are willing to accept sanctions or punishments if they violate the rules set out in that discipline. The purpose of this service is aimed at an organization that work discipline aims to maintain a worker or employee in order and smooth implementation of work activities and tasks, to get maximum results. The method used is an interview to find solutions to problems. For this reason, for the analysis of the work discipline of the tentor at the excellent brain kabanjahe tutoring, the author wants to discuss to improve the discipline of the teacher to make it easier to carry out the performance of the teaching team, and for the teacher to feel a calm working atmosphere so that it can increase the work spirit in living his day at work.
Kualitas Pelayanan Dalam Meningkatkan Loyalitas Pelanggan Di Reddoorz Peceren Berastagi Ingan Ukur Br Sitepu; Menanti Sembiring
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 3 No. 1: November 2023
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v3i1.2365

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk (1) meningkatkan dan  mendorong pelayanan  kerja karyawan, (2) meningkatkan moral dan kepuasan kerja karyawan, (3) meningkatkan loyalitas Pelanggan, (4) meningkatkan Kepuasan pelanggan, (6) meningkatkan rasa tanggung jawab karyawan pada di RedDoorz  Peceren-Berastagi. Pelaksanaan kegiatan pengabdian pada masyarakat ini dilakukan dengan menggunakan metode,survai  tanya jawab dan diskusi tentang Pelayanan dalam meningkatkan Loyalitas  Pelnggan, sehingga maksud dan tujuan dari diadakan pengabdian ini dapat lebih mudah dipahami oleh karyawan dalam hal  ini  karyawan  RedDoorz.
The Effect of Service Quality and Location on Customer Satisfaction at Serdika Pavilion Lodging, Berastagi Iorina Nerangisa Br Ginting; Ingan Ukur Br Sitepu; Benni Purba
Indonesian Journal of Advanced Research Vol. 5 No. 7 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i7.16781

Abstract

This study aims to analyze the influence of service quality and location on customer satisfaction at the Serdika Pavilion Berastagi Inn, both partially and simultaneously. The variables studied include service quality (X₁), location (X₂), and customer satisfaction (Y). This study uses a quantitative method with a descriptive approach. Data collection was conducted by distributing a questionnaire using a Likert scale to 92 respondents selected from a population of 1,201 customers in 2024 using the Slovin formula. Data analysis was performed using multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results of the study indicate that service quality and location have a positive and significant effect on customer satisfaction, with a coefficient of determination of 78.6%. These findings suggest that improving service quality, supported by a strategic location, plays a crucial role in enhancing customer satisfaction at the Serdika Pavilion Berastagi Inn.
The Role of Human Resource Management Strategies in Improving Work Productivity Among Employees at PT Koncota Agro Mandiri in Gurusinga Village Ega Emanda Br Ginting; Menanti Br Sembiring; Ingan Ukur Br Sitepu
Indonesian Journal of Advanced Research Vol. 5 No. 7 (2026): July 2026
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijar.v5i7.16794

Abstract

This study aims to analyze the role of human resource management (HRM) strategies in improving employee work productivity at PT Koncota Agro Mandiri, Gurusinga Village. As an agribusiness enterprise, managing a diverse workforce is critical to maintaining operational stability. This research employs a descriptive qualitative method. Data were gathered through in-depth interviews with 13 key informants, direct observations, and documentation. Data analysis followed the Miles and Huberman model, encompassing data reduction, data display, and conclusion drawing. Data trustworthiness was validated using source, technique, and theoretical triangulation. The results indicate that the implemented HRM strategies include workforce planning, technical and non-technical training, compensation schemes, and rigorous supervision. Although training distribution remains sub-optimal due to time and budget constraints, overall HRM strategies play a significant role in enhancing employees' work quality, quantity, and accountability. The company is advised to expand training access for non-permanent workers and address incentive disparities to ensure sustainable productivity.
Peran Media Sosial sebagai Sarana Promosi dalam Meningkatkan Daya Tarik Pengunjung di Serdika Pavilion Berastagi Josua Sitanggang; Ingan Ukur Br Sitepu; Frans Antoni Sihite; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10919

Abstract

This study aims to determine and analyze the role of social media, specifically TikTok, as a promotional tool in increasing visitor appeal at Serdika Pavilion Berastagi, Karo Regency, North Sumatra. The research was motivated by the increasingly fierce competition in the accommodation business in the Berastagi tourist area, necessitating effective promotional strategies to attract visitors. Social media was chosen because of its ability to reach a wide audience quickly and interactively.This study employed a qualitative approach with descriptive methods. Data were collected through interviews, observation, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing techniques. Data validity was tested using triangulation The results indicate that social media plays a significant role in increasing visitor appeal. The use of TikTok through photo and video content showcasing the accommodation's facilities, ambiance, location, and pricing information successfully attracted potential visitors. Furthermore, consistent uploads and active responses to comments and messages helped build trust and a positive image of the accommodation. This strategy encouraged increased visitor interest in obtaining information, visiting, and choosing Serdika Pavilion Berastagi as a place to stay. Based on the research results, it can be concluded that social media is an effective promotional tool for increasing visitor attraction. However, management still needs to improve content creativity and promotional consistency to achieve optimal and sustainable results.
Analisis Efektivitas Program Pendampingan Rumah BUMN Kabanjahe dalam Meningkatkan Kapasitas Usaha Mikro di Kabanjahe Oby Heber Eginta Tarigan; Frans Antoni Sihite; Ingan Ukur Br Sitepu; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11458

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving the regional economy, including in Kabanjahe District, Karo Regency. However, micro-enterprises still face various challenges, such as limited managerial skills, low product innovation, and minimal use of digital marketing. To empower MSMEs, the government, through the Ministry of State-Owned Enterprises, has launched the Rumah BUMN program, which focuses on business training and mentoring. This study aims to analyze the effectiveness of the Rumah BUMN Kabanjahe mentoring program in increasing the capacity of micro-enterprises and to identify supporting and inhibiting factors in its implementation.This study used a qualitative approach with descriptive methods. Data were obtained through in-depth interviews, observations, and documentation with the managers of Rumah BUMN Kabanjahe and the micro-entrepreneurs under their guidance. then analyzed using data reduction, data presentation, and conclusion drawing techniques. Data validity was tested using triangulation. The results indicate that the Rumah BUMN Kabanjahe mentoring program is quite effective in increasing the capacity of micro-entrepreneurs, as indicated by improvements in managerial skills, product innovation, and the use of digital marketing. However, obstacles remain, including limited supporting facilities, differing levels of business readiness, and suboptimal mentoring sustainability. Therefore, strengthening the mentoring system and ongoing collaboration is necessary for the program to deliver maximum impact.
Peran Rumah BUMN Kabanjahe dalam Pengembangan UMKM di Kabupaten Karo Aikel Harapenta Sembiring; Frans Antoni Sihite; Ingan Ukur Br Sitepu; Benni Purba
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12411

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting regional economic growth and improving community welfare. However, many MSME actors still face various challenges, including limited managerial skills, low digital literacy, restricted access to capital, and ineffective product marketing. To address these issues, the government through the Ministry of State-Owned Enterprises (SOEs) established the Rumah BUMN program as a center for MSME empowerment and development. This study aims to analyze the role of Rumah BUMN Kabanjahe in the development of MSMEs in Karo Regency, as well as to identify the programs, strategies, and obstacles encountered in its implementation. This research employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observations, and documentation involving the management of Rumah BUMN Kabanjahe and MSME participants. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results indicate that Rumah BUMN Kabanjahe plays an important role in MSME development through training programs, business mentoring, facilitation of digital marketing, and access to information on business financing. These initiatives have contributed to improving human resource capacity, business productivity, and market access for MSMEs. Nevertheless, several obstacles remain, such as limited participation of MSME actors, low digital literacy, and inadequate supporting facilities. Therefore, strengthening sustainable development programs and enhancing collaboration among Rumah BUMN, local government, and related stakeholders are necessary to ensure optimal and sustainable MSME development in Karo Regency.
Co-Authors Aikel Harapenta Sembiring Alpina Darmayanti Br Sitepu Benni Purba Ega Emanda Br Ginting Frans Antoni Sihite Iorina Nerangisa Br Ginting Josua Sitanggang Menanti Br Sembiring Oby Heber Eginta Tarigan Permikaria Br Ginting Sembiring, Menanti