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All Journal Ilomata International Journal of Management INCOME: Indonesian Journal of Community Service and Engagement Journal of Artificial Intelligence and Digital Business Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat
Frans Antoni Sihite
Universitas Quality Berastagi
Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Social Sciences Other

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Analysis of the Influence of Revitalization, Technology Use, and Human Resources Competence on MSME Income Frans Antoni Sihite; Yunita Pakpahan
Ilomata International Journal of Management Vol 4 No 4 (2023): October 2023
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52728/ijjm.v4i4.875

Abstract

The image of the Kesawan area is considered unsuitable as a place for culinary businesses, so it is very necessary to revitalize the area as one of the drivers for the development of the Medan city area. The revitalization carried out specifically in the MSME area in the food and beverage sector is targeted to be able to attract visitors from both inside and outside the city. The aim of the research is to analyze the influence of revitalization, use of technology and human resource (HR) competency on MSME income. The method used is a quantitative approach and data collection is carried out by distributing questionnaires. Data analysis was carried out using multiple regression analysis with the help of the SPSS program. The results of this research show that the variables of revitalization, use of technology and human resource competence have an influence on increasing MSME income after being hit by Covid-19.
Sosialisasi Manajemen Pengelolaan Usaha Produktif bagi Pelaku UMKM di Desa Sempajaya, Kabupaten Karo Elvin Desi Martauli; Frans Antoni Sihite; pakpahan, Yunita Eriyanti; Nurita Sembiring; Albert Jerico Sembiring Pandia; Harkendy Tarigan
INCOME: Indonesian Journal of Community Service and Engagement Vol 3 No 1 (2024)
Publisher : EDUPEDIA Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56855/income.v3i1.911

Abstract

Family welfare is very important in family life. The urgency in this community service is that family welfare will have a major impact on all aspects of life, such as family nutritional needs, economy, education, social, and other aspects. To ensure family welfare, various efforts are needed in accordance with the expertise of each individual who plays a role in a family. The purpose of the Community Service Activity is to provide Socialisation of Productive Business Management for MSMEs in Sempajaya Village, Karo Regency. The method of implementing the activity consists of three stages. First, the preparation stage includes pre-survey, team formation, PKM team coordination and village. The second stage is the program implementation stage in the form of socialisation. Socialisation was carried out through counselling (presentation of material) and discussion. The third stage is the evaluation and reporting stage. The evaluation was conducted by comparing the conditions of MSME actors before and after the implementation of the programme using interview and observation methods.
Peningkatan Literasi Digital dan Kapasitas Pedagogik Guru melalui Mekanisme Knowledge Sharing Berbasis Artificial Intelligence Julianto Hutasuhut; Adrial Falahi; Muhammad Rahmat; Indra Muda; Beby Masitho Batubara; Hery Syahrial; Frans Antoni Sihite; Fathin Abdullah
Amal Ilmiah: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026): Edisi Juli 2026
Publisher : FKIP Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36709/amalilmiah.v7i2.796

Abstract

Dalam konteks agenda nasional Menuju Indonesia Emas 2045, penguatan sumber daya manusia dan transformasi digital pendidikan merupakan prioritas strategis, sehingga pemberdayaan guru menjadi kunci keberhasilan pendidikan berkelanjutan. Studi ini melaporkan kegiatan Pengabdian kepada Masyarakat (PkM) dengan fokus pada penguatan literasi Artificial Intelligence (AI) melalui mekanisme knowledge sharing yang terstruktur. Program dirancang berbasis kebutuhan mitra yang teridentifikasi pada studi pendahuluan, yaitu rendahnya literasi AI, lemahnya kolaborasi profesional antarguru, dominasi pembelajaran konvensional, serta keterbatasan akses pelatihan berkelanjutan. Metode pelaksanaan menggunakan pendekatan andragogis-partisipatif melalui pelatihan literasi dan keterampilan memanfaatkan Artificial Intelligence, pendampingan implementasi pembelajaran hybrid berbasis AI, penguatan komunitas praktik, serta evaluasi prasosialisasi pelatihan dan pascasosialisasi pelatihan. Hasil kegiatan menunjukkan peningkatan literasi AI guru, kesiapan pedagogik digital, kesadaran etis penggunaan teknologi, dan intensitas praktik knowledge sharing. Para Guru mulai lebih tertarik memanfaatkan AI untuk pengayaan materi, asesmen formatif, dan diferensiasi pembelajaran. Pada level institusional, terlihat adanya keinginan manajemen untuk membentuk komunitas praktik knowledge sharing, hal ini mengindikasikan penguatan kapasitas organisasi dalam mengelola inovasi pembelajaran dan pendidikan yang berkelanjutan.
Peran Media Sosial sebagai Sarana Promosi dalam Meningkatkan Daya Tarik Pengunjung di Serdika Pavilion Berastagi Josua Sitanggang; Ingan Ukur Br Sitepu; Frans Antoni Sihite; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.10919

Abstract

This study aims to determine and analyze the role of social media, specifically TikTok, as a promotional tool in increasing visitor appeal at Serdika Pavilion Berastagi, Karo Regency, North Sumatra. The research was motivated by the increasingly fierce competition in the accommodation business in the Berastagi tourist area, necessitating effective promotional strategies to attract visitors. Social media was chosen because of its ability to reach a wide audience quickly and interactively.This study employed a qualitative approach with descriptive methods. Data were collected through interviews, observation, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing techniques. Data validity was tested using triangulation The results indicate that social media plays a significant role in increasing visitor appeal. The use of TikTok through photo and video content showcasing the accommodation's facilities, ambiance, location, and pricing information successfully attracted potential visitors. Furthermore, consistent uploads and active responses to comments and messages helped build trust and a positive image of the accommodation. This strategy encouraged increased visitor interest in obtaining information, visiting, and choosing Serdika Pavilion Berastagi as a place to stay. Based on the research results, it can be concluded that social media is an effective promotional tool for increasing visitor attraction. However, management still needs to improve content creativity and promotional consistency to achieve optimal and sustainable results.
Strategi Peningkatan Kualitas Sumber Daya Manusia UMKM Melalui Pendampingan oleh Rumah BUMN Kabanjahe Eikhel Suramana Barus; Frans Antoni Sihite; Diki Febrianto Marbun; Benni Purba
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11066

Abstract

This study aims to analyze strategies for improving the quality of Human Resources (HR) of Micro, Small, and Medium Enterprises (MSMEs) through mentoring programs conducted by Rumah BUMN Kabanjahe. MSMEs play a strategic role in the national economy; however, they still face various challenges, particularly in terms of HR quality, such as limited managerial skills, low financial literacy, inadequate utilization of digital technology, and lack of business innovation. This research employs a qualitative approach with data collection techniques including observation, interviews, and documentation. Data analysis was conducted through data reduction, data display, and conclusion drawing and verification. The focus of the study includes the initial condition of MSME HR quality, the forms of mentoring programs provided, and the effectiveness of mentoring in improving the competence and performance of business actors. The results indicate that the mentoring programs include business management training, basic financial management, digital marketing, business legality assistance, and continuous mentoring. These mentoring efforts have proven effective in enhancing knowledge, skills, motivation, and adaptability of MSME actors toward digital transformation. In addition, business performance has improved, as indicated by increased revenue, customer growth, and product quality. Thus, a structured, sustainable, and locally need-based mentoring strategy is a key factor in improving the quality of MSME human resources. This study recommends strengthening collaboration between Rumah BUMN, local government, and educational institutions to create sustainable and competitive MSME HR development.
Strategi Membangun Loyalitas Pegawai dan Optimalisasi Kinerja Sumber Daya Manusia (SDM) di Moderamen GBKP Kabanjahe Anisa Sitepu; Frans Antoni Sihite; Benni Purba; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11170

Abstract

This study aims to analyze strategies for building employee loyalty and optimizing human resource performance at Moderamen GBKP Kabanjahe. Employee loyalty plays an important role in maintaining organizational stability, increasing work commitment, and supporting the achievement of institutional goals. In a service-based organization, loyalty is influenced not only by material factors but also by service values, responsibility, and the family-oriented culture developed within the organization.This research employs a qualitative approach with a descriptive method. Data were collected through interviews, observations, and documentation involving informants such as the General Secretary, division leaders, and staff members at Moderamen GBKP Kabanjahe. The collected data were analyzed through data reduction, data display, and conclusion drawing..The results indicate that strategies to build employee loyalty are implemented through the application of a family-oriented culture, the internalization of spiritual service values, participative and open leadership, and effective communication. The optimization of human resource performance is achieved through clear task distribution, spiritual development, and routine work coordination. However, several challenges remain, including the lack of a structured performance evaluation system and the potential subjectivity arising from overly personal working relationships. Therefore, strengthening a more objective performance evaluation system is necessary without eliminating the family values that characterize the organization.This study is expected to serve as an evaluation reference and provide input for Moderamen GBKP Kabanjahe in improving employee loyalty and human resource performance sustainably.
Analisis Efektivitas Program Pendampingan Rumah BUMN Kabanjahe dalam Meningkatkan Kapasitas Usaha Mikro di Kabanjahe Oby Heber Eginta Tarigan; Frans Antoni Sihite; Ingan Ukur Br Sitepu; Menanti Br Sembiring
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11458

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in driving the regional economy, including in Kabanjahe District, Karo Regency. However, micro-enterprises still face various challenges, such as limited managerial skills, low product innovation, and minimal use of digital marketing. To empower MSMEs, the government, through the Ministry of State-Owned Enterprises, has launched the Rumah BUMN program, which focuses on business training and mentoring. This study aims to analyze the effectiveness of the Rumah BUMN Kabanjahe mentoring program in increasing the capacity of micro-enterprises and to identify supporting and inhibiting factors in its implementation.This study used a qualitative approach with descriptive methods. Data were obtained through in-depth interviews, observations, and documentation with the managers of Rumah BUMN Kabanjahe and the micro-entrepreneurs under their guidance. then analyzed using data reduction, data presentation, and conclusion drawing techniques. Data validity was tested using triangulation. The results indicate that the Rumah BUMN Kabanjahe mentoring program is quite effective in increasing the capacity of micro-entrepreneurs, as indicated by improvements in managerial skills, product innovation, and the use of digital marketing. However, obstacles remain, including limited supporting facilities, differing levels of business readiness, and suboptimal mentoring sustainability. Therefore, strengthening the mentoring system and ongoing collaboration is necessary for the program to deliver maximum impact.
Peran Rumah BUMN Kabanjahe dalam Pengembangan UMKM di Kabupaten Karo Aikel Harapenta Sembiring; Frans Antoni Sihite; Ingan Ukur Br Sitepu; Benni Purba
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.12411

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in supporting regional economic growth and improving community welfare. However, many MSME actors still face various challenges, including limited managerial skills, low digital literacy, restricted access to capital, and ineffective product marketing. To address these issues, the government through the Ministry of State-Owned Enterprises (SOEs) established the Rumah BUMN program as a center for MSME empowerment and development. This study aims to analyze the role of Rumah BUMN Kabanjahe in the development of MSMEs in Karo Regency, as well as to identify the programs, strategies, and obstacles encountered in its implementation. This research employs a qualitative approach with a descriptive method. Data were collected through in-depth interviews, observations, and documentation involving the management of Rumah BUMN Kabanjahe and MSME participants. Data analysis was conducted through data reduction, data presentation, and conclusion drawing. The results indicate that Rumah BUMN Kabanjahe plays an important role in MSME development through training programs, business mentoring, facilitation of digital marketing, and access to information on business financing. These initiatives have contributed to improving human resource capacity, business productivity, and market access for MSMEs. Nevertheless, several obstacles remain, such as limited participation of MSME actors, low digital literacy, and inadequate supporting facilities. Therefore, strengthening sustainable development programs and enhancing collaboration among Rumah BUMN, local government, and related stakeholders are necessary to ensure optimal and sustainable MSME development in Karo Regency.
Co-Authors Adrial Falahi Aikel Harapenta Sembiring Albert Jerico Sembiring Pandia Anisa Sitepu Beby Masitho Batubara Benni Purba Diki Febrianto Marbun Eikhel Suramana Barus Fathin Abdullah Harkendy Tarigan Hery Syahrial Indra Muda Ingan Ukur Br Sitepu Josua Sitanggang Julianto Hutasuhut Martauli, Elvin Desi Menanti Br Sembiring Nurita Sembiring Oby Heber Eginta Tarigan Yunita Eriyanti Pakpahan, Yunita Eriyanti Yunita Pakpahan