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All Journal SeBaSa: Jurnal Pendidikan Bahasa dan Sastra Indonesia Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Citra Aulia Putri
Universitas Mataram
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Social Sciences

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Gaya Komunikasi Dedy Mulyadi Ditinjau Dari Perspektif Kesantunan Berbahasa Citra Aulia Putri; Aldi Abriansyah Ramadhan; Indana Zulpa Fitri Khairu; Andra Ade Riyanto; Mohammad Asyahr
Alinea: Jurnal Bahasa, Sastra dan Pengajaran Vol. 5 No. 2 (2025): Alinea: Jurnal Bahasa, Sastra, dan Pengajaran
Publisher : Bale Literasi: Lembaga Riset, Pelatihan & Edukasi, Sosial, Publikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/alinea.v5i2.1562

Abstract

This study aims to analyze the communication style of Dedy Mulyadi on his YouTube channel based on Leech’s politeness principles. The topic is significant as Dedy Mulyadi, a public figure, is known for his straightforward yet empathetic communication with the public. This research adopts a qualitative descriptive approach, using utterances from selected YouTube videos as data. The analysis applies Leech’s six maxims of politeness: tact, generosity, approbation, modesty, agreement, and sympathy. The findings reveal that Dedy Mulyadi’s communication reflects these politeness principles. He often demonstrates empathy, gives compliments, remains humble, and engages in courteous discussions. His communication not only effectively conveys messages but also fosters positive emotional connections with the community. These results indicate that politeness in language use can coexist with assertiveness in public communication. This study highlights the importance of linguistic ethics in fostering social harmony and trust, particularly in digital and public interaction spaces.
IMITASI BAHASA SELEBGRAM DAN DAMPAKNYA TERHADAP PRAKTIK BERBAHASA REMAJA DI KOTA MATARAM: KAJIAN PRAGMATIK SIBER Wika Wahyuni; I Nyoman Sudika; Januari Rizki Pratama; Ahmad Rifai; YY Wima Riyayanatasya; Citra Aulia Putri
SEBASA Jurnal Pendidikan Bahasa dan Sastra Vol 9 No 2 (2026): SeBaSa
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/sbs.v9i2.34713

Abstract

This study aims to examine the forms of imitation of Instagram celebrity language and its impact on the language practices of adolescents in Mataram City from a cyber pragmatics perspective. The scope of the study includes identifying the Instagram celebrity language styles imitated by adolescents and their implications for language use in digital communication and everyday life. This study used qualitative methods with data collection techniques in the form of observations, interviews, and questionnaires with adolescents who are active Instagram users. Data were analyzed using content analysis techniques with reference to cyber pragmatics theory and social imitation theory. The results show that adolescents tend to imitate the use of Instagram celebrity language (such as kocak, anjay, yapping, for real, gacor, etc.) in their communication with an average percentage of 72.55%. This imitation occurs not only in digital spaces, but also in offline interactions. The impact is seen in the shift in language styles to more informal and the emergence of a tendency to use language that pays less attention to communication ethics. These findings indicate that Instagram celebrities play a role as linguistic models that influence adolescents' language practices in the digital era.
Co-Authors Ahmad Rifai Aldi Abriansyah Ramadhan Andra Ade Riyanto I Nyoman Sudika Indana Zulpa Fitri Khairu Januari Rizki Pratama Mohammad Asyahr Wika Wahyuni YY Wima Riyayanatasya