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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Jurnal Neo Societal Jurnal Studi Komunikasi Journal Publicuho Jurnal Komunikasi Profesional ETNOREFLIKA: Jurnal Sosial dan Budaya Indonesian Journal of Social and Environmental Issues (IJSEI) Indonesian Journal of Innovation and Applied Sciences (IJIAS) CALGOVS (LOCAL POLITIC AND GOVERNMENT ISSUES) Jurnal Literasi Perpustakaan dan Informasi UHO: Jurnal Penelitian Kajian Perpustakaan dan Informasi Journal Publicuho PAMARENDA : Public Administration and Government Journal JAPMAS : Jurnal Politik dan Demokrasi Kongga : Jurnal Pengabdian Masyarakat PAMARENDA: Public Administration and Government Journal
Husain, Muh. Najib
Department Library And Information Science, Halu Oleo University, Kendari
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal Studi Komunikasi

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Influencer relations: the new paradigm of public relations Adi Sumandiyar; Juan Carlos M. Smith; Zulfia Hanum Alfi Syahr; Muhammad Najib Husain; Agung Suharyanto
Jurnal Studi Komunikasi Vol. 7 No. 2 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i2.6688

Abstract

Digitalisation has become an integral part of people's daily lives, particularly with the significant impact of the COVID-19 pandemic. In the past, Public Relations (PR) primarily focused on public branding, catering mostly to a select audience. However, the rise of Digital Uses and Gratifications has led to a transformation in media dynamics, giving rise to a new paradigm known as Corporate Communications and Influencer Marketing. In this research, AI Machine learning and Pattern Analysis was employed to examine the patterns of the Influencer aspect within Public Relations. This emerging PR paradigm demonstrates the dynamic nature of the field as it expands to encompass new dimensions. Incorporating Influencer Relations to promote products requires integrating Corporate Communications skills to establish a thriving Influencer Relations industry. This highlights the evolving nature of PR in response to the changing media landscape, indicating the need for a comprehensive approach to harnessing the potential of digitalisation and Influencer Marketing in modern Public Relations practices.
The sustainability development dilemma in green public relations: part of CSR failure? Muhammad Najib Husain; Erni Febrina Harahap; Youna Chatrine Bachtiar; Prety Diawati; Ernesto R.N. Santos
Jurnal Studi Komunikasi Vol. 7 No. 3 (2023)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v7i3.7386

Abstract

This study explores the intricate intersection of sustainability development and green public relations (PR) within corporate social responsibility (CSR). Despite significant technological advancements in contemporary society, numerous organisations still face challenges in effectively implementing their CSR efforts, thereby impacting their social credibility. The author investigate the case of Theranos, a well-known company that exemplified failure in this domain, using VOSviewer as an analytical tool. Theranos serves as a singular case study for our analysis. Its downfall serves as a cautionary tale, highlighting the risks associated with companies that exploit sustainable development solely for their ambitious goals. Our study underscores the importance of integrating sustainable practices into company operations and viewing sustainability as an integral component rather than merely acknowledging its value superficially. This article examines moral and ethical concerns and best practices in green public relations, offering insights into the challenges organisations face in pursuing genuine sustainability and social responsibility.
Co-Authors Adi Sumandiyar Agung Suharyanto Andi Audia Wardana Ari Usman Asriani Asriani Asrul Jaya Bahtiar Bahtiar Dendi Pratama Dewi Anggraini Diawati, Prety Eka Suaib Ernesto R.N. Santos Erni Febrina Harahap Faturachman Alputra Sudirman Harnina Ridwan I Gede Arya Pering Arimbawa Iriyani Astuti Arief Irnayanti Asnawai Jamaluddin Hos Juan Carlos M. Smith La Husen Zuada, La Husen La Ode Monto Bantu La Ode Muhammad Elwan La Ode Muhammad Syahartijan Marsuki Iswandi Muh Nasir Muh Yusuf Muh. Nasir Muhammad Isa Jusuf Muhammad Ishak Syahadat Muhammad Nasir Nur Rahayu Haspuji Nurhayati Putri diermala sultan Rahman Ako Suryani B.B Waode Sitti Murnia Sari Youna Chatrine Bachtiar Zulfia Hanum Alfi Syahr