Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal I-Con Media Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Bejo Santoso
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Rekrutmen Tanpa Henti : Studi Fenomenologi Pengunduran Diri Karyawan Perusahaan Pembiayaan di Samarinda Mohammad Romadloni; Saiful Saiful; Bejo Santoso; Yurdi Maulidani; Reza L. Hakim
Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis Vol. 5 No. 1 (2026): Januari : Jurnal Publikasi Sistem Informasi dan Manajemen Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupsim.v5i1.5301

Abstract

The phenomenon of employee resignation represents a serious challenge for financing companies, particularly in Samarinda, as evidenced by the recurring recruitment processes for credit marketing positions, which in turn increase operational costs and undermine team stability. This study aims to gain an in-depth understanding of the subjective experiences of employees who have resigned as well as those who remain employed but strongly intend to leave the company. Employing a qualitative phenomenological approach, data were collected through in-depth interviews with seven informants, consisting of five former employees and two active employees. The findings reveal four key factors driving resignation decisions: intense performance pressures and heavy workloads, limited opportunities for career advancement, misalignment with organizational culture, and an imbalance between work and personal life. On the other hand, economic necessity and loyalty to team members serve as retention factors that encourage some employees to remain despite dissatisfaction. These results affirm that resignation decisions are multidimensional, shaped by a complex interplay of internal and external factors that influence employees’ working lives. The study recommends that financing companies foster a healthier organizational culture, provide clear and transparent career development opportunities, and implement policies that support work–life balance in order to reduce turnover, strengthen employee retention, and enhance long-term organizational competitiveness.
FAKTOR DOMINAN PENENTU MINAT BELI KONSUMEN TERHADAP MINUMAN KOPI OLAHAN COFFEE SHOP FORTHIS HOUSE DI SAMARINDA Silvana Kardinar Wijayanti; Thomas Robert Hutauruk; Bejo Santoso; Wike Andriani
I-Con Media مجلد 9 عدد 2 (2026): I-Con Media
Publisher : SEKOLAH TINGGI ILMU EKONOMI TENGGARONG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61509/luxICM92159

Abstract

Competition among coffee franchises forces coffee shop owners to implement a series of innovations to attract potential customers and retain existing customers in the long term. This requires a robust marketing strategy. Measuring consumer purchase intention can be done through statistical tests of several variables, including social media marketing, price, and brand image. The purpose of this study was to determine the partial and simultaneous influence of social media marketing, price, and brand image on purchase intention at the Forthis House coffee shop in Samarinda. The study used 82 randomly selected respondents using Axidential Sampling. The analytical tools used were correlation and multiple linear regression. Hypothesis testing used t-tests and F-tests at a 10% confidence level.The results indicated that social media marketing, price, and brand image simultaneously significantly influence purchase intention at Forthis House coffee shop. Furthermore, social media marketing and brand image partially significantly influence purchase intention at Forthis House coffee shop, with social media marketing as the dominant factor.
Co-Authors Mohammad Romadloni Reza Luqman Hakim Saiful Saiful Silvana Kardinar Wijayanti Thomas Robert Hutauruk Wike Andriani Yurdi Maulidani