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All Journal Meteor STIP Marunda Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan
Natanael Suranta
Sekolah Tinggi Ilmu Pelayaran
Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Transportation

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Digital Marketing, Social media, and Public Trust: A Mediation Model of Prospective Cadet Enrollment Intention in Maritime Higher Education Retno Sawitri Wulandari; Isra Ferdinand; Natanael Suranta; B. B. Harianto; Retno Sawitri Wulandari; Isra Ferdinand; Natanael Suranta; B. B. Harianto
Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Vol. 6 No. 11 (2026)
Publisher : Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um065.v6.i11.2026.8

Abstract

The rapid expansion of digital marketing and social media has transformed student recruitment strategies in higher education, particularly in competitive and specialized institutions. However, the mechanisms through which digital strategies translate into actual enrollment intention remain theoretically and empirically contested. This study examines how Digital Marketing and Social media influence Prospective Cadet Interest through the mediating role of Public Trust in a maritime higher education institution. Using a quantitative explanatory design, data were collected from 97 respondents drawn proportionally from a population of 2,836 applicants (2020–2023). The model was tested using Partial Least Squares Structural Equation Modeling (PLS-SEM) to evaluate both direct and indirect relationships among constructs. Results indicate that Digital Marketing and social media significantly enhance Public Trust and directly influence Prospective Cadet Interest. Public Trust also exerts a significant positive effect on enrollment intention and partially mediates the relation between digital strategies and interest. Measurement and structural models satisfied reliability and validity criteria, confirming the robustness of the proposed mediation framework. These findings highlight the strategic importance of trust-based digital communication, demonstrating that credible signaling and engagement quality are essential for converting digital visibility into enrollment growth in specialized higher education contexts.  
Integrating Financial Literacy, Sustainability, and Industry Collaboration in Curriculum Development (Enhancing Maritime Education) Jaya Alamsyah; Susi Herawati; Natanael Suranta; Rizal Rochmansyah; Gigih Prastyan Toko
Meteor STIP Marunda Vol. 17 No. 2 (2024): Vol 17 No 2 (2024): December
Publisher : Meteor STIP Marunda

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Abstract

This research investigates the effectiveness of maritime education in addressing the evolving needs of the maritime industry, with a particular focus on shipping management, maritime business, financial literacy, and sustainability. The study employs qualitative methods, including semi-structured interviews with maritime professionals, educators, and graduates, to assess the alignment of current curricula with industry requirements. Results indicate that while maritime education provides a solid technical foundation, it falls short in integrating modern financial practices and sustainability principles. Stakeholder collaboration between industry professionals, educators, and students was found to be valuable but underdeveloped, highlighting the need for more structured partnerships. With an overall score of 9/10 across all indicators, the research suggests that incorporating financial decision-making and sustainability into the curriculum is essential for preparing graduates for future industry challenges. The study emphasizes the importance of adapting maritime education to equip students with the skills necessary to thrive in an increasingly complex and environmentally-conscious global maritime sector.
Co-Authors B. B. Harianto B. B. Harianto Gigih Prastyan Toko Isra Ferdinand Isra Ferdinand Jaya Alamsyah Natanael Suranta Retno Sawitri Wulandari Retno Sawitri Wulandari Rizal Rochmansyah Susi Herawati