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All Journal International Journal of Kita Kreatif
Teuku Meldi Kesuma
Faculty of Economics and Business, Universitas Syiah Kuala

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Building Consumer Value, Satisfaction, and Loyalty from an Islamic Marketing Perspective Hendra Halim; Marwan Ramli; Teuku Meldi Kesuma; M. Ridha Siregar
International Journal of Kita Kreatif Vol 3, No 2 (2026): International Journals Kita Kreatif Vol. 3 No.2 Mei 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i2.1482

Abstract

This article discusses how consumer value, satisfaction, and loyalty can be developed from the perspective of Islamic marketing. This issue is important because modern marketing practices often position consumers as transactional targets, whereas Islamic marketing requires business relationships based on values, ethics, justice, and public benefit. This article positions Islamic marketing as a conceptual approach that is not only concerned with functional satisfaction, but also with consumers’ spiritual and moral satisfaction. The discussion is conducted through a qualitative literature-based study by examining the concepts of consumer value, satisfaction, loyalty, and Islamic principles such as halal, thayyib, amanah, sidq, adl, ihsan, and maslahah. The discussion shows that consumer loyalty in Islamic marketing is formed through the integration of perceived value, satisfaction with consumption experience, trust in the company, and consistent business practices aligned with sharia principles.
Evaluating Post-Disaster Recovery in Aceh through the Maqasid al-Shariah Framework Hendra Halim; Rizki Putri Nurita Fonna; Teuku Meldi Kesuma; M. Ridha Siregar; Rahmat Fadhil
International Journal of Kita Kreatif Vol 3, No 3 (2026): International Journals Kita Kreatif Vol.3 No.3 Agustus 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i3.1281

Abstract

Post-disaster rehabilitation in Aceh has generally been assessed through physical outputs and budget absorption, leaving its contribution to multidimensional human welfare insufficiently examined. This study evaluates the effectiveness of government rehabilitation and reconstruction programs through the five essential protections of Maqashid Shariah: religion, life, intellect, wealth, and progeny. It applies directed qualitative content analysis and descriptive quantitative analysis to 13 official recovery documents updated on 27 July 2026. Program targets, implementation progress, service continuity, and constraints were mapped to the five protections and compared across administrative, functional, and structural recovery. The findings reveal markedly uneven effectiveness. Transitional and distributive interventions performed strongly: realization of livelihood, household-content, and economic-stimulus assistance reached 98.96–99.15%; 99.60% of temporary shelters were constructed; and death compensation was fully transferred. However, permanent and productive recovery lagged. Only 401 of 34,727 permanent housing units were explicitly reported as completed, while physical rice-field recovery reached 23.33%, land preparation 4.54%, and planting 1.19%. Education, health, religious, and economic facilities also remained structurally damaged despite partial service continuity, alongside regional transfer absorption of only 2.67%. The study concludes that recovery was administratively responsive but not yet structurally comprehensive, requiring integrated, equitable, and outcome-based governance to fulfil Maqashid Shariah.
Co-Authors Hendra Halim M. Ridha Siregar Marwan Ramli Rahmat Fadhil Rizki Putri Nurita Fonna