Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal International Journal of Kita Kreatif
Teuku Meldi Kesuma
Faculty of Economics and Business, Universitas Syiah Kuala

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Building Consumer Value, Satisfaction, and Loyalty from an Islamic Marketing Perspective Hendra Halim; Marwan Ramli; Teuku Meldi Kesuma; M. Ridha Siregar
International Journal of Kita Kreatif Vol 3, No 2 (2026): International Journals Kita Kreatif Vol. 3 No.2 Mei 2026
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/ijkk.v3i2.1482

Abstract

This article discusses how consumer value, satisfaction, and loyalty can be developed from the perspective of Islamic marketing. This issue is important because modern marketing practices often position consumers as transactional targets, whereas Islamic marketing requires business relationships based on values, ethics, justice, and public benefit. This article positions Islamic marketing as a conceptual approach that is not only concerned with functional satisfaction, but also with consumers’ spiritual and moral satisfaction. The discussion is conducted through a qualitative literature-based study by examining the concepts of consumer value, satisfaction, loyalty, and Islamic principles such as halal, thayyib, amanah, sidq, adl, ihsan, and maslahah. The discussion shows that consumer loyalty in Islamic marketing is formed through the integration of perceived value, satisfaction with consumption experience, trust in the company, and consistent business practices aligned with sharia principles.
Co-Authors Hendra Halim M. Ridha Siregar Marwan Ramli