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All Journal The Eastasouth Management and Business West Science Interdisciplinary Studies West Science Interdisciplinary Studies West Science Social and Humanities Studies
Gustian Djuanda
Nusa Putra University
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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 1 
A Bibliometric Analysis of Employee Advocacy and its Role in Enhancing Brand Loyalty Fitra Hasri Rosandi; Imam Bustomi; Gustian Djuanda
West Science Social and Humanities Studies Vol. 2 No. 09 (2024): West Science Social and Humanities Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsshs.v2i09.1267

Abstract

This bibliometric analysis explores the intricate relationship between employee advocacy and brand loyalty, providing insights into how internal stakeholder engagement impacts consumer perceptions and brand success. Utilizing a systematic review of academic literature from more than past two decades, the study highlights the pivotal role of employees as brand ambassadors and the subsequent effect on customer trust and loyalty. Through an examination of key studies, including works by Aaker (2011) and Chaudhuri & Holbrook (2001), the research underscores the significance of aligning employee experiences with external brand promises to enhance brand equity. The findings suggest that effective employee advocacy programs are crucial for fostering brand loyalty, particularly in environments where competition and consumer expectations are continuously evolving. Strategic implications are discussed, emphasizing the need for organizations to adapt their employee advocacy efforts in response to dynamic market conditions and evolving technological landscapes.
Modernization of HR Operating Models and Digital Delivery Gaps: A Bibliometric Study Loso Judijanto; Koesmawan Koesmawan; Gustian Djuanda
West Science Interdisciplinary Studies Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i11.2392

Abstract

This study does an extensive bibliometric analysis to delineate the research environment about the modernization of human resource (HR) operational paradigms and the increasing deficiencies in digital service delivery.  The an‍aly‍sis utilizes Scopus-i‍ndexe‍d d‍ata and e​mploys VOSviewer and Bibliome‍trix R to​ inve‍stigate publication tren⁠ds, topic clusters,⁠ inte‌ll‌e​ctual s‍tructures, author and in‌stitutional co‍llaboratio‍n network​s, and patterns of⁠ internatio​nal​ co-auth⁠orship.‌  The‍ fin‌dings indicate t​w​o​ pr​imary stud‌y domains: a well-established⁠ corpus of socioeconomic a‍nd m​ac⁠roeconomic literatur⁠e, and a sw​iftly g​rowing sec‌tor center⁠ed on HRM, digital information systems, and​ wo​r‌kfo​rce deve‌lop‍ment. Keyword co-occurrence and density maps reveal a distinct theme transition from population and economic studies to digital human resource management and training-related subjects. Simultaneously, national and institutional networks recognize China and the Russian Federation as prominent centers for collaboration.  The research enhances the theoretical synthesis of socioeconomic and human resource modernization viewpoints while providing pragmatic insights for firms seeking to bolster digital HR competencies.  The constraints and prospects for subsequent research are also examined.
Adaptation of Agile Project Management to Small Scale Projects in the Indonesian MSME Sector Loso Judijanto; Dwi Kartika Prananingrum; Arief Yanto Rukmana; Mei Rani Amalia; Siera Syailendra; Gustian Djuanda
The Eastasouth Management and Business Vol. 3 No. 02 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i02.418

Abstract

Agile Project Management (APM) offers a flexible and adaptive approach to managing projects, making it particularly relevant for the dynamic environment of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. This study explores the adaptation of APM for small-scale projects within the MSME sector through qualitative analysis. Data were collected from five informants actively involved in project management and analyzed using N-VIVO software. The findings highlight that APM can enhance adaptability, team collaboration, and customer satisfaction. However, challenges such as limited resources, resistance to change, and lack of expertise were identified. Strategies, including incremental adoption, training, and external consultancy, were proposed to overcome these barriers. This research contributes to the understanding of Agile's applicability in MSMEs, offering practical insights for practitioners and policymakers to foster innovation and competitiveness in the sector.
Modernization of HR Operating Models and Digital Delivery Gaps: A Bibliometric Study Loso Judijanto; Koesmawan Koesmawan; Gustian Djuanda
West Science Interdisciplinary Studies Vol. 3 No. 11 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i11.2392

Abstract

This study does an extensive bibliometric analysis to delineate the research environment about the modernization of human resource (HR) operational paradigms and the increasing deficiencies in digital service delivery.  The an‍aly‍sis utilizes Scopus-i‍ndexe‍d d‍ata and e​mploys VOSviewer and Bibliome‍trix R to​ inve‍stigate publication tren⁠ds, topic clusters,⁠ inte‌ll‌e​ctual s‍tructures, author and in‌stitutional co‍llaboratio‍n network​s, and patterns of⁠ internatio​nal​ co-auth⁠orship.‌  The‍ fin‌dings indicate t​w​o​ pr​imary stud‌y domains: a well-established⁠ corpus of socioeconomic a‍nd m​ac⁠roeconomic literatur⁠e, and a sw​iftly g​rowing sec‌tor center⁠ed on HRM, digital information systems, and​ wo​r‌kfo​rce deve‌lop‍ment. Keyword co-occurrence and density maps reveal a distinct theme transition from population and economic studies to digital human resource management and training-related subjects. Simultaneously, national and institutional networks recognize China and the Russian Federation as prominent centers for collaboration.  The research enhances the theoretical synthesis of socioeconomic and human resource modernization viewpoints while providing pragmatic insights for firms seeking to bolster digital HR competencies.  The constraints and prospects for subsequent research are also examined.
Co-Authors Arief Yanto Rukmana Dwi Kartika Prananingrum Fitra Hasri Rosandi Imam Bustomi Koesmawan Koesmawan Loso Judijanto Mei Rani Amalia Siera Syailendra