Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Social Responsibility Projects by Higher Education Forum
Dian Purnama Sari
Sekolah Tinggi Ilmu Manajemen Sukma Medan, Medan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Enhancing Digital Marketing Skills and Business Innovation to Increase Competitiveness and Household Income of Home-Based Workers Mesran Mesran; Suginam Suginam; Wardayani Wardayani; Dian Purnama Sari; Rizkah Fadillah; Mohd Imran Bin Ahmad Kamal; Rosnizam Rosnizam; Dodi Siregar
Journal of Social Responsibility Projects by Higher Education Forum Vol 7 No 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v7i1.10774

Abstract

This community service program aimed to enhance digital marketing skills and business innovation among home-based workers in the PPR Seri Sena Community, Kangar, Perlis, Malaysia. The activity was conducted on 13 April 2026 and involved ten participants from the partner community. The program was implemented through a needs assessment, preliminary observation, interviews and discussions with the community, preparation of training materials, an interactive workshop, practical demonstrations, question-and-answer activities, and program evaluation. The training focused on social media utilization, digital marketing, promotional features, digital branding, product differentiation, and business innovation. The evaluation results showed that participants’ understanding of social media utilization for business purposes increased from 44% before the program to 83% after the activity, representing an improvement of 39 percentage points. Understanding of social media promotional features increased from 20% to 75%, representing an improvement of 55 percentage points. These findings demonstrate that participatory and practice-oriented digital marketing training can effectively strengthen the digital competencies of home-based workers and support their readiness to improve business competitiveness. Nevertheless, the program was limited by the small number of participants and the short-term evaluation period, so further mentoring and longitudinal evaluation are recommended to examine its effects on business performance and household income.
Strengthening the Role of Students in Environmental Conservation through Environmental Education and Sustainable Tree-Planting Actions Ayu Winda Rizky; Wardayani Wardayani; Mesran Mesran; Dian Purnama Sari; Rizkah Fadillah; Mime Azrina Jaafar; Rosnizam Rosnizam
Journal of Social Responsibility Projects by Higher Education Forum Vol 7 No 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v7i1.10788

Abstract

Environmental degradation and the declining quality of urban green spaces require collaborative conservation initiatives involving higher education institutions and university students. This community service program aimed to strengthen the role of students in environmental conservation through environmental education and sustainable tree-planting activities conducted at Medan Urban Forest on 22 June 2026 involving fifteen students from the Management Study Program of Sekolah Tinggi Ilmu Manajemen Sukma. The program employed an integrated approach consisting of environmental education, participatory discussions, practical planting of mango (Mangifera indica) and mangosteen (Garcinia mangostana) trees, and post-activity evaluation. The results demonstrated significant improvements in participants' environmental competence, with ecosystem knowledge increasing from 41% to 85%, environmental awareness from 65% to 98%, environmental responsibility from 35% to 100%, and environmental empathy from 51% to 78%. Participant satisfaction was also highly positive, with 55% reporting being very satisfied, 34% satisfied, and 11% moderately satisfied with the implementation of the program. These findings indicate that integrating environmental education with experiential conservation activities effectively enhances environmental literacy, strengthens pro-environmental attitudes, and encourages active participation in sustainable environmental stewardship. Therefore, this community service program provides a practical and replicable model for universities seeking to integrate environmental education, student empowerment, and community engagement in support of sustainable urban environmental conservation.
Co-Authors Ayu Winda Rizky Dodi Siregar Mesran Mesran Mime Azrina Jaafar Mohd Imran Bin Ahmad Kamal Rizkah Fadillah Rosnizam Rosnizam Suginam Suginam Wardayani Wardayani