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All Journal Insight Management Journal Journal of Social Responsibility Projects by Higher Education Forum
Wardayani Wardayani
Sekolah Tinggi Ilmu Manajemen Sukma Medan, Medan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Social Sciences

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Enhancing Digital Marketing Skills and Business Innovation to Increase Competitiveness and Household Income of Home-Based Workers Mesran Mesran; Suginam Suginam; Wardayani Wardayani; Dian Purnama Sari; Rizkah Fadillah; Mohd Imran Bin Ahmad Kamal; Rosnizam Rosnizam; Dodi Siregar
Journal of Social Responsibility Projects by Higher Education Forum Vol 7 No 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v7i1.10774

Abstract

This community service program aimed to enhance digital marketing skills and business innovation among home-based workers in the PPR Seri Sena Community, Kangar, Perlis, Malaysia. The activity was conducted on 13 April 2026 and involved ten participants from the partner community. The program was implemented through a needs assessment, preliminary observation, interviews and discussions with the community, preparation of training materials, an interactive workshop, practical demonstrations, question-and-answer activities, and program evaluation. The training focused on social media utilization, digital marketing, promotional features, digital branding, product differentiation, and business innovation. The evaluation results showed that participants’ understanding of social media utilization for business purposes increased from 44% before the program to 83% after the activity, representing an improvement of 39 percentage points. Understanding of social media promotional features increased from 20% to 75%, representing an improvement of 55 percentage points. These findings demonstrate that participatory and practice-oriented digital marketing training can effectively strengthen the digital competencies of home-based workers and support their readiness to improve business competitiveness. Nevertheless, the program was limited by the small number of participants and the short-term evaluation period, so further mentoring and longitudinal evaluation are recommended to examine its effects on business performance and household income.
Strengthening the Role of Students in Environmental Conservation through Environmental Education and Sustainable Tree-Planting Actions Ayu Winda Rizky; Wardayani Wardayani; Mesran Mesran; Dian Purnama Sari; Rizkah Fadillah; Mime Azrina Jaafar; Rosnizam Rosnizam
Journal of Social Responsibility Projects by Higher Education Forum Vol 7 No 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v7i1.10788

Abstract

Environmental degradation and the declining quality of urban green spaces require collaborative conservation initiatives involving higher education institutions and university students. This community service program aimed to strengthen the role of students in environmental conservation through environmental education and sustainable tree-planting activities conducted at Medan Urban Forest on 22 June 2026 involving fifteen students from the Management Study Program of Sekolah Tinggi Ilmu Manajemen Sukma. The program employed an integrated approach consisting of environmental education, participatory discussions, practical planting of mango (Mangifera indica) and mangosteen (Garcinia mangostana) trees, and post-activity evaluation. The results demonstrated significant improvements in participants' environmental competence, with ecosystem knowledge increasing from 41% to 85%, environmental awareness from 65% to 98%, environmental responsibility from 35% to 100%, and environmental empathy from 51% to 78%. Participant satisfaction was also highly positive, with 55% reporting being very satisfied, 34% satisfied, and 11% moderately satisfied with the implementation of the program. These findings indicate that integrating environmental education with experiential conservation activities effectively enhances environmental literacy, strengthens pro-environmental attitudes, and encourages active participation in sustainable environmental stewardship. Therefore, this community service program provides a practical and replicable model for universities seeking to integrate environmental education, student empowerment, and community engagement in support of sustainable urban environmental conservation.
Mapping the evolution consumer trust and security concerns in e-wallet research: a bibliometric and thematic review Rahmat Hidayat; Wardayani Wardayani; Ihsan Iskandar; Nurhayati Nurhayati; Dewi Shinta Wulandari Lubis
Insight Management Journal Vol. 6 No. 1 (2026): May
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/imj.v6i1.521

Abstract

This research aims to map the development of the literature on e-wallets, by examining the growth of publications, influential sources and documents, the contributions of authors, institutions and countries, collaboration patterns, and the conceptual structures that shape the field. The study used a bibliometric approach to 283 English-language articles selected from 683 Scopus documents through the PRISMA procedure. Metadata was analyzed using Biblioshiny and VOSviewer through indicators of scientific production, citations, authorship networks, country collaboration, and co-occurrence of keywords with a minimum limit of three occurrences. The results show that e-wallet publications have increased sharply since 2018 and reached the highest level in the 2023-2025 period. Malaysia, Indonesia, and India are the main contributors, with Malaysia having the strongest productivity and international collaboration network. The mapping of 71 keywords resulted in nine clusters that affirmed the multidisciplinary nature of the e-wallet study, including data security, privacy, trust, technology acceptance, user behavior, cashless payments, fintech, financial inclusion, and banking innovation. Although the knowledge network is growing densely, scientific collaboration is still dominated by publications in one country. Future research suggests combining Scopus with Web of Science, Dimensions, or other databases; expand search terms; and complement bibliometrics with systematic reviews and cross-border empirical studies. The next study needs to prioritize cybersecurity, privacy protection, artificial intelligence, blockchain, digital literacy, and intergenerational behavioral differences in various regulatory and cultural contexts.
Co-Authors Ayu Winda Rizky Dewi Shinta Wulandari Lubis Dian Purnama Sari Dodi Siregar Ihsan Iskandar Mesran Mesran Mime Azrina Jaafar Mohd Imran Bin Ahmad Kamal Nurhayati Nurhayati Rahmat Hidayat Rizkah Fadillah Rosnizam Rosnizam Suginam Suginam