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All Journal Journal of Social Responsibility Projects by Higher Education Forum Journal of Computing and Informatics Research Journal of Management and Economics Research
Rizkah Fadillah
Politeknik Cendana, Medan
Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mathematics Social Sciences

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Segmentasi Pelanggan E-Commerce Berbasis Perilaku Belanja Menggunakan Algoritma K-Means Clustering dan Evaluasi Silhouette Score Muhammad Yusran; Rizkah Fadillah; Mesran; Raymond Shawn
Journal of Computing and Informatics Research Vol 5 No 3 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/comforch.v5i3.3079

Abstract

Dalam era persaingan E-Commerce yang ketat, pemahaman mendalam mengenai perilaku konsumen menjadi kunci utama keberhasilan strategi pemasaran. Penelitian ini bertujuan untuk melakukan segmentasi pelanggan toko online menggunakan algoritma K-Means Clustering berbasis perilaku belanja. Menggunakan dataset Mall Customer Segmentation, penelitian ini memproses fitur utama berupa Pendapatan Tahunan dan Skor Pengeluaran yang dinormalisasi. Evaluasi model dilakukan menggunakan metode Elbow dan Silhouette Score untuk menentukan jumlah kelompok optimal. Hasil penelitian menunjukkan bahwa pembagian pelanggan menjadi 5 cluster adalah yang paling optimal dengan nilai Silhouette Score sebesar 0.5547. Kelima segmen yang terbentuk meliputi Middle Class (40,5%), VIP/Big Spenders (19,5%), Hemat Mapan (17,5%), Ekonomis (11,5%), dan Impulsif (11%). Temuan ini memberikan wawasan strategis bagi pelaku bisnis untuk merancang kampanye pemasaran yang terpersonalisasi, seperti program loyalitas eksklusif untuk segmen VIP dan penawaran diskon intensif untuk segmen Ekonomis, guna meningkatkan retensi dan profitabilitas
Artificial Intelligence and Human Resource Competencies in SMEs: A Bibliometric Review of Research Trends Suginam Suginam; Sopi Pentana; Hafriz Rifki Hafas; Rizky Indra Saputra; Rizkah Fadillah
Journal of Management and Economics Research Vol 4 No 2 (2026): April 2026
Publisher : Graha Mitra Edukasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62866/jomer.v4i2.351

Abstract

This study aims to analyze the development of research trends regarding artificial intelligence and human resource competence in small and medium enterprises (SMEs) through a bibliometric approach. The research background is based on the increasing role of artificial intelligence in the digital transformation of organizations, especially SMEs, which requires the readiness of human resource competencies as the main supporting factor in its implementation. The research method uses a bibliometric approach by analyzing scientific articles published in the period 2021–2026 from reputable databases such as Scopus, Web of Science, Google Scholar, Dimensions, and SINTA. Data were analyzed using VOSviewer and Publish or Perish software to map publication trends, keyword relationships, author collaboration patterns, and the impact of scientific citations. The results show that the number of publications related to this theme has increased significantly in the last five years, with the dominant keywords including artificial intelligence, human resource competence, SMEs, and digital transformation. In addition, the results of the analysis show a shift in research focus from a technology-based approach to an integrative approach that places human resource competencies as a strategic factor in the success of artificial intelligence adoption. This study concludes that the integration between artificial intelligence and human resource competencies is an important foundation in improving the competitiveness and sustainability of SMEs in the digital era.
Enhancing Digital Marketing Skills and Business Innovation to Increase Competitiveness and Household Income of Home-Based Workers Mesran Mesran; Suginam Suginam; Wardayani Wardayani; Dian Purnama Sari; Rizkah Fadillah; Mohd Imran Bin Ahmad Kamal; Rosnizam Rosnizam; Dodi Siregar
Journal of Social Responsibility Projects by Higher Education Forum Vol 7 No 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v7i1.10774

Abstract

This community service program aimed to enhance digital marketing skills and business innovation among home-based workers in the PPR Seri Sena Community, Kangar, Perlis, Malaysia. The activity was conducted on 13 April 2026 and involved ten participants from the partner community. The program was implemented through a needs assessment, preliminary observation, interviews and discussions with the community, preparation of training materials, an interactive workshop, practical demonstrations, question-and-answer activities, and program evaluation. The training focused on social media utilization, digital marketing, promotional features, digital branding, product differentiation, and business innovation. The evaluation results showed that participants’ understanding of social media utilization for business purposes increased from 44% before the program to 83% after the activity, representing an improvement of 39 percentage points. Understanding of social media promotional features increased from 20% to 75%, representing an improvement of 55 percentage points. These findings demonstrate that participatory and practice-oriented digital marketing training can effectively strengthen the digital competencies of home-based workers and support their readiness to improve business competitiveness. Nevertheless, the program was limited by the small number of participants and the short-term evaluation period, so further mentoring and longitudinal evaluation are recommended to examine its effects on business performance and household income.
Strengthening the Role of Students in Environmental Conservation through Environmental Education and Sustainable Tree-Planting Actions Ayu Winda Rizky; Wardayani Wardayani; Mesran Mesran; Dian Purnama Sari; Rizkah Fadillah; Mime Azrina Jaafar; Rosnizam Rosnizam
Journal of Social Responsibility Projects by Higher Education Forum Vol 7 No 1 (2026): July 2026
Publisher : Forum Kerjasama Pendidikan Tinggi (FKPT)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jrespro.v7i1.10788

Abstract

Environmental degradation and the declining quality of urban green spaces require collaborative conservation initiatives involving higher education institutions and university students. This community service program aimed to strengthen the role of students in environmental conservation through environmental education and sustainable tree-planting activities conducted at Medan Urban Forest on 22 June 2026 involving fifteen students from the Management Study Program of Sekolah Tinggi Ilmu Manajemen Sukma. The program employed an integrated approach consisting of environmental education, participatory discussions, practical planting of mango (Mangifera indica) and mangosteen (Garcinia mangostana) trees, and post-activity evaluation. The results demonstrated significant improvements in participants' environmental competence, with ecosystem knowledge increasing from 41% to 85%, environmental awareness from 65% to 98%, environmental responsibility from 35% to 100%, and environmental empathy from 51% to 78%. Participant satisfaction was also highly positive, with 55% reporting being very satisfied, 34% satisfied, and 11% moderately satisfied with the implementation of the program. These findings indicate that integrating environmental education with experiential conservation activities effectively enhances environmental literacy, strengthens pro-environmental attitudes, and encourages active participation in sustainable environmental stewardship. Therefore, this community service program provides a practical and replicable model for universities seeking to integrate environmental education, student empowerment, and community engagement in support of sustainable urban environmental conservation.
Co-Authors Ayu Winda Rizky Dian Purnama Sari Dodi Siregar Hafriz Rifki Hafas Mesran Mesran Mesran Mime Azrina Jaafar Mohd Imran Bin Ahmad Kamal Muhammad Yusran Raymond Shawn Rizky Indra Saputra Rosnizam Rosnizam Sopi Pentana Suginam Suginam Wardayani Wardayani