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All Journal Jurnal Masyarakat Madani Indonesia Jurnal Ekonomi, Manajemen, Akuntansi
Debora Justice Valentina
Universitas Pembangunan Nasional Veteran Jakarta
Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences

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Does Employer Branding Influence Retention? Mediating Role of Engagement among Young-Gen Worker in Jakarta Annisa Syafira Efrial; Debora Justice Valentina; Ary Priambodo
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.17550

Abstract

In an increasingly competitive employment landscape, retaining young generation employees has become a growing challenge for organizations, particularly as younger workers demonstrate higher mobility and changing workplace expectations. This study examines the relationship between employer branding, employee engagement, and employee retention among young generation formal workers in the Jakarta area. The study investigates the mediating role of employee engagement in the relationship between employer branding and employee retention. A quantitative approach was employed using primary data collected through self-administered questionnaires distributed to 244 respondents selected through purposive sampling. The data were analyzed using PLS-SEM. The findings reveal that employer branding significantly enhances employee engagement, indicating that young employees tend to feel more emotionally connected and actively involved when organizations are perceived as attractive and supportive workplaces. Employee engagement also significantly influences employee retention. However, employer branding does not directly influence employee retention. Instead, employee engagement fully mediates the relationship between employer branding and employee retention. These findings suggest that organizations should focus not only on building a strong employer image but also on creating meaningful work experiences that strengthen employees’ emotional attachment and commitment to remain within the organization.
Edukasi Kesehatan Tentang Dampak Negatif Penggunaan Gadget Terhadap Tumbuh Kembang Balita Sri Melfa Damanik; Apri Rahma Dewi; Pandan Enggarwati; Nur Amri Husna; Dhian Luluh Rohmawati; Debora Justice Valentina
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/p94cw405

Abstract

Masa balita merupakan fase golden age yang sangat menentukan kualitas pertumbuhan fisik, kognitif, dan psikososial anak. Stimulasi yang tepat pada usia ini sangat menentukan kualitas pribadi di masa depan. Pengasuhan dengan paparan gadget yang tidak terkontrol berkorelasi negatif terhadap kemampuan bicara dan sosialisasi anak. Tujuan kegiatan pengabdian kepada masyarakat (PkM)ini adalah untuk mengoptimalisasi peran orang tua melalui peningkatan literasi mengenai dampak negatif penggunaan gadget terhadap tumbuh kembang  balita di Kelurahan Cawang, Jakarta Timur. Pelaksanaan PKM ini melibatkan 35 orang tua di Posyandu Balita RW 02 Kelurahan Cawang, Jakarta Timur. Pendekatan yang digunakan adalah active and participatory learning yang mencakup tahapan asesmen awal (pre-test), intervensi edukasi melalui ceramah edukatif dan diskusi interaktif, serta evaluasi akhir (post-test). Hasilnya adalah tingkat pemahaman ibu mengalami peningkatan yang signifikan setelah pemberian edukasi kesehatan yaitu sebesar 78% (pengetahuan baik), 22% (pengetahuan cukup baik) dari sebelumnya 57,14% (pengetahuan baik, 31,43% (pengetahuan cukup), 11,43% (pengetahuan kurang). Peserta menunjukkan antusiasme tinggi dengan aktif bertanya dan terlibat dalam kegiatan diskusi interaktif. Edukasi kesehatan ini efektif dalam membekali orang tua untuk lebih bijak dalam mendampingi anak menggunakan teknologi guna mencegah risiko tumbuh kembang anak seperti keterlambatan bicara (speech delay) dan gangguan sosialisasi pada anak.
Co-Authors Annisa Syafira Efrial APRI RAHMA DEWI Ary Priambodo Dhian Luluh Rohmawati Husna, Nur Amri Pandan Enggarwati SRI MELFA Damanik