Syahid Makdum Ibrohim
Universitas Islam Jakarta

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Digital Sport Culture and Body Exposure: A Sharia Perspective on Self-Presentation in Social Media Febriyani Febriyani; Syahid Makdum Ibrohim; Hasanuddin Hasanuddin; Siti Nuri Nurhaidah; Ahmad Irfan; Anto Apriyanto
Jurnal El-Thawalib Vol 7, No 2 (2026)
Publisher : UIN Syekh Ali Hasan Ahmad Addary Padangsidimpuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24952/el-thawalib.v7i2.19612

Abstract

The rapid development of the digital era has transformed the meaning of sports from a health-oriented activity into a form of self-representation within virtual spaces. This shift is reflected in the increasing prevalence of fitness-related content on social media, which not only showcases physical activities but also promotes body exposure as a visual strategy to attract attention and gain social recognition. From an Islamic perspective, such practices potentially conflict with the concept of ‘awrah and the ethical values governing bodily modesty in public spaces. This study aims to analyze the phenomenon of body exposure in digital sports through the framework of maqashid al-sharia and to formulate ethical guidelines for social media engagement in accordance with Islamic principles. The research employs a qualitative approach using library research, with primary sources derived from the Qur’an, hadith, and classical as well as contemporary Islamic jurisprudential works, particularly those of al-Nawawi, al-Qardhawi and Wahbah al-Zuhaili, complemented by secondary data from academic journals and media reports. Data analysis is conducted using a descriptive-analytical method with normative and maqashid-based approaches. The findings indicate that the transformation of digital sports has led to the commodification of the body and triggered psychological impacts such as body dissatisfaction. Within the maqashid al-sharia framework, body exposure may violate the fundamental objectives of preserving religion (hifzh al-din), life (hifzh al-nafs), and honor (hifzh al-‘irdh). Therefore, a reconstruction of sharia-based digital sports ethics is necessary, emphasizing modest dress, visual restraint, and moral awareness in social media practices to maintain a balance between digital modernity and Islamic values.
ANALISIS HUKUM ISLAM DAN FATWA MUI TERHADAP KOMODIFIKASI BAHASA NEGATIF DALAM PENAMAAN PRODUK KULINER KONTEMPORER Marhadi Muhayyar; Syahid Makdum Ibrohim; Hasanudin Hasanudin; Muhammad Iqbal Badrudin; Muhammad Nora Burhanudin
QANUN: Journal of Islamic Laws and Studies Vol. 5 No. 2 (2026): QANUN: Journal of Islamic Laws and Studies, Desember 2026
Publisher : ASIAN PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58738/qanun.v5i2.1557

Abstract

Penelitian ini mengkaji fenomena maraknya strategi pemasaran kuliner kontemporer di Indonesia yang menggunakan nama produk, menu, atau tempat makan berkonotasi buruk, seram, atau vulgar (seperti "Mie Setan" atau "Rawon Iblis"). Fokus utama penelitian ini adalah menganalisis argumentasi hukum Islam dan ketetapan Majelis Ulama Indonesia (MUI) terhadap fenomena tersebut serta implikasinya terhadap sertifikasi halal. Jenis penelitian ini adalah kepustakaan (library research) dengan pendekatan yuridis-normatif dan corak ushul fiqh. Analisis data dilakukan secara deskriptif-analitis menggunakan metode analisis isi (content analysis) dengan pola pikir deduktif berlandaskan teori Maqashid asy-Syari'ah dan kaidah Sadd adz-Dzari'ah. Hasil penelitian menunjukkan bahwa penamaan produk berkonotasi buruk bertentangan dengan etika muamalah Islam karena nama mengandung doa dan identitas. Berdasarkan Fatwa MUI Nomor 4 Tahun 2003 dan Sistem Jaminan Halal (HAS 23000), produk dengan nama berkonotasi buruk tidak dapat disertifikasi halal. Pelarangan ini merupakan upaya menutup celah kerusakan (Sadd adz-Dzari'ah) guna mencegah normalisasi bahasa negatif dan menjaga kesantunan sosial serta sensitivitas akidah umat Islam di ruang publik.