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All Journal GEMBIRA (Pengabdian Kepada Masyarakat) Jurnal Riset dan Inovasi Manajemen
Nicky Gilang Wicaksono
Universitas Sugeng Hartono
Religion Humanities Civil Engineering, Building, Construction & Architecture Education Law, Crime, Criminology & Criminal Justice Social Sciences

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DIGITAL MEDIA AS A TOOL FOR STRENGTHENING THE FAMILY ECONOMY AT ST. IGNATIUS DANAN WONOGIRI Nicky Gilang Wicaksono; Vincensia Serenade; Bella Gusniar; Intan Mustika Jati; Fitria Hayu Palupi
Jurnal Gembira: Pengabdian Kepada Masyarakat Vol 4 No 01 (2026): FEBRUARI 2026
Publisher : Media Inovasi Pendidikan dan Publikasi

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Abstract

Perkembangan teknologi informasi membuka peluang baru dalam penguatan ekonomi keluarga melalui pemanfaatan media digital, namun masih banyak pelaku usaha keluarga yang belum memiliki keterampilan digital yang cukup memadai. Kegiatan ini bertujuan untuk meningkatkan pemahaman dan keterampilan masyarakat dalam memanfaatkan media digital sebagai sarana membangun ekonomi keluarga. Pelaksanaan kegiatan ini berupa penyuluhan, pelatihan praktis, dan pendampingan langsung kepada para pelaku usaha. Materi pelatihan meliputi pengenalan media digital, pembuatan konten promosi sederhana, serta strategi pemasaran digital yang mudah diterapkan sesuai dengan karakteristik usaha keluarga. Kegiatan ini diikuti oleh 36 pelaku usaha yang terbagi menjadi beberapa kelompok pelatihan. Hasil kegiatan menunjukkan bahwa terdapat peningkatan pemahaman mengenai penggunaan media digital serta kemampuan membuat konten promosi sederhana. Peserta memperoleh manfaat berupa peningkatan kepercayaan diri, perluasan wawasan pemasaran, dan kesiapan untuk menerapkan promosi digital dalam usaha keluarga yang dijalankan. Pendekatan pelatihan berbasis praktik dan pendampingan efektif dalam meningkatkan keterlibatan masyarakat serta mendorong pemberdayaan ekonomi keluarga berbasis komunitas.
Efektivitas Manajemen Operasional dan Rantai Pasok dalam Mendukung Pengelolaan Unit dan Suku Cadang PT Bintang Mobilindo Bella Gusniar; Intan Mustika Jati; Nicky Gilang Wicaksono; Citra Dewi Indra Kwanima
Jurnal Riset dan Inovasi Manajemen Vol. 4 No. 4 (2026): November: : Jurnal Riset dan Inovasi Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jrim-widyakarya.v4i4.6977

Abstract

This study employs a descriptive qualitative approach aimed at analyzing and explaining the implementation of operational management and supply chain practices in managing vehicle units and spare parts at PT Bintang Putra Mobilindo based on actual field conditions. The focus of this study includes analyzing the company's operational workflows, inventory control systems, and the utilization of the Dealer Management System (DMS) as a means of improving work efficiency and supporting smooth operational activities. Research data were collected through direct observation, interviews with relevant parties, and documentation of various information related to the company's operational activities. Observations were conducted to understand work processes and the flow of vehicle and spare parts management, while interviews were used to obtain information regarding procedures, challenges, and management practices implemented by the company. Documentation served as supporting data to strengthen the findings obtained from observations and interviews. All data were analyzed descriptively to provide a systematic overview of the implementation of operational management and supply chain practices within the company. Through this approach, the study is expected to provide a comprehensive understanding of the operational system, inventory control, and the use of DMS in supporting work efficiency in accordance with the practices implemented at PT Bintang Putra Mobilindo.
Co-Authors Bella Gusniar Citra Dewi Indra Kwanima Fitria Hayu Palupi Intan Mustika Jati Vincensia Serenade