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All Journal International Journal of Artificial Intelligence Research Sinergi dan Transformasi dalam Pengabdian Kepada Masyarakat
Teuku Irfan Fajri
Universitas Islam Kebangsaan Indonesia
Computer Science & IT Electrical & Electronics Engineering

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IOT AND MACHINE LEARNING INTEGRATION TO PERSONALIZE SHOPPING EXPERIENCES IN SMART MALLS Teuku Irfan Fajri
International Journal of Artificial Intelligence Research Vol 9, No 1.1 (2025)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v9i1.1.1609

Abstract

The development of digital technology is driving significant transformation in the retail industry, one of which is through the application of the Internet of Things (IoT) and Machine Learning (ML) in smart mall management. This research aims to analyze how the integration of IoT and ML can create a more optimal personalized shopping experience for visitors. The method used is qualitative research with a literature review approach, namely reviewing various scientific studies, research reports, and academic publications related to IoT implementation, ML analytics, and personalization concepts in the context of smart retail. The study results show that IoT enables real-time customer data collection through sensors, beacons, mobile devices, and smart camera systems. The data is then processed using ML algorithms to produce personal recommendations, predictions of consumer preferences, visitor movement patterns, and automatic service adjustments. The integration of these two technologies is proven to improve the quality of the shopping experience through relevant offers, navigation efficiency, optimization of tenant management, and increased customer interaction with the mall environment. In addition, the literature shows that the success of smart malls depends on the quality of system integration, data security, privacy transparency, and the readiness of human resources in managing technology. This research concludes that the use of IoT and ML has great potential in forming a smart retail ecosystem that is responsive and customer-centered. However, implementation needs to pay attention to ethical, technical and operational challenges so that personalization can be achieved without reducing consumer comfort and trust. It is hoped that this study can become a conceptual basis for the development of further research and digital transformation strategies in the modern retail sector.
PENINGKATAN LITERASI DIGITAL DAN KAPASITAS PEMASARAN UMKM MELALUI PELATIHAN SHOPEE BAGI WARGA DESA TEUNGOH PIRAK, MATANGKULI, ACEH UTARA. Muhammad Haries; Teuku Irfan Fajri; Amrullah Amrullah; Koko Bustomi
SENTRA ABDIMAS: Sinergi dan Transformasi dalam Pengabdian kepada Masyarakat Vol 2 No 1 (2026): SENTRA ABDIMAS Volume 2, Nomor 1, Juni 2026
Publisher : STMIK Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33020/sentraabdimas.v2i1.1046

Abstract

Keterbatasan pemanfaatan platform e-commerce menjadi salah satu kendala yang dihadapi pelaku UMKM di Desa Teungoh Pirak, Kecamatan Matangkuli, Kabupaten Aceh Utara dalam memperluas jangkauan pemasaran produk. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi digital serta kapasitas pemasaran warga melalui pelatihan penggunaan marketplace Shopee sebagai sarana pemasaran dan penjualan produk secara online. Metode yang digunakan meliputi  analisis kebutuhan (diskusi dan pre-test), sosialisasi, pelatihan (praktik), dan evaluasi (hasil praktik dan post-test). Materi pelatihan mencakup pengenalan e-commerce dan Shopee, instalasi aplikasi, pembuatan akun pembeli dan penjual, pengaturan profil toko, pengunggahan produk, penulisan deskripsi produk, pengelolaan harga, serta pemanfaatan fitur promosi dan komunikasi dengan pelanggan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan keterampilan peserta yang signifikan. Sebelum pelatihan, hanya 33,3% peserta yang mengetahui Shopee, sementara seluruh peserta belum pernah mengunduh aplikasi, membuat akun, maupun mengelola toko online. Setelah pelatihan, 100% peserta memahami Shopee, mampu mengunduh dan menginstal aplikasi, serta membuat akun Shopee. Selain itu, 93,3% peserta mampu membuat profil toko dan mengunggah produk, sedangkan 83,3% peserta telah mampu menggunakan fitur promosi dan chat. Tingginya keterlibatan peserta selama kegiatan menunjukkan bahwa pendekatan partisipatif dan edukatif yang diterapkan efektif dalam meningkatkan kompetensi digital masyarakat. Kegiatan ini memberikan manfaat nyata berupa peningkatan kemampuan warga dalam memanfaatkan teknologi digital untuk pemasaran produk, memperluas akses pasar, serta memperkuat daya saing UMKM desa dalam menghadapi perkembangan ekonomi digital.
Co-Authors Amrullah Amrullah Koko Bustomi Muhammad Haries