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All Journal Metta : Jurnal Ilmu Multidisiplin Mestaka: Jurnal Pengabdian Kepada Masyarakat
Alfi Syukri
Institut Seni Indonesia Padang Panjang
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Budaya, Pariwisata, dan Komersialisasi Tradisi dalam Pacu Jawi Sebagai Cerminan Hybriditas Sosial di Tanah Datar Arief Irvan; Silvana Nurdiani; Darmansyah Darmansyah; Alfi Syukri
Metta : Jurnal Ilmu Multidisiplin Vol. 5 No. 4 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/metta.v5i4.5044

Abstract

Pacu Jawi was originally a post-harvest tradition of the Minangkabau community, rooted in agrarian values and functioning as a sacred cultural celebration as well as a form of communal entertainment. With the expansion of cultural tourism, Pacu Jawi has undergone a significant transformation in both function and meaning, evolving into a key tourism attraction in Tanah Datar Regency. This study aims to analyze the transformation of Pacu Jawi from an agrarian-based cultural tradition into a commodified tourism product and to identify the forms of social hybridity that emerge through interactions between local cultural practices and the demands of the tourism industry. Employing a descriptive qualitative approach, data were collected through observation, interviews, and documentation across four nagari that regularly host Pacu Jawi. The findings reveal that Pacu Jawi has experienced commodification that shifts its cultural meaning from a ritual practice to an economically oriented tourism spectacle. This process produces a hybrid cultural space in which traditional values, customary symbols, and local aesthetics intersect with the expectations of tourists, digital media, and global tourism dynamics. Consequently, Pacu Jawi now fulfills a dual role: as a preserved Minangkabau cultural heritage and as a strategic cultural identity used to promote Tanah Datar within the contemporary tourism landscape.
Pemberdayaan Masyarakat Penerima PKH untuk Mengendalikan Perilaku Konsumtif dan Pinjaman Online di Nagari Kumango Arief Irvan; Shinta Oktavia; Darmansyah Darmansyah; Silvana Nurdiani; Alfi Syukri
Mestaka: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 3 (2026): JUNI 2026
Publisher : Pakis Journal Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58184/mestaka.v5i3.986

Abstract

This community service program was conducted in Nagari Kumango, Sungai Tarab District, Tanah Datar Regency, focusing on empowering beneficiaries of the Program Keluarga Harapan (PKH) through a socio-cultural approach. The program was motivated by the low level of public understanding regarding the purpose of social assistance, the increasing trend of digital-driven consumptive behavior, and the high vulnerability to online loans and online gambling. The objective of this program was to enhance community awareness and capacity in managing social assistance wisely while strengthening socio-economic resilience. The methods applied included socialization, participatory education, group discussions, and mentoring based on local Minangkabau cultural values. The results indicate an improvement in community understanding in distinguishing between needs and wants, better household financial management, and increased awareness of digital consumption risks. The socio-cultural approach proved effective in strengthening community solidarity and participation. Therefore, integrating local cultural values is a crucial strategy in achieving sustainable community empowerment in the digital era.
Co-Authors Darmansyah Darmansyah Darmansyah Darmansyah Irvan, Arief Shinta Oktavia Silvana Nurdiani