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p-Index From 2021 - 2026
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All Journal Jurnal Akuntansi, Manajemen dan Bisnis Digital Journal of Management, Economic, and Accounting
Esty Naruliza
Universitas IBA
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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The Influence Of Leadership Style On Employee Performance: A Case Study At PT Sako Indah Gemilang, Palembang City Marlina Marlina; Esty Naruliza; R.Y Effendi; Hermantoalyafiq Hermantoalyafiq
Jurnal Akuntansi, Manajemen dan Bisnis Digital Vol 5 No 1 (2026): Januari
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jambd.v5i1.9325

Abstract

This study aims to determine the influence of leadership style on employee performance at PT. Sako Indah Gemilang Palembang. The results of the analysis show that leadership style has a positive and significant effect on employee performance, with a calculated t value of 8.088 greater than the t table of 0.1832, and a significance value of 0.000 which is smaller than 0.05. This finding proves that the alternative hypothesis stating that there is an influence of leadership style on employee performance is acceptable. Effective leadership can create a conducive work atmosphere, increase motivation, and encourage productivity. Conversely, authoritarian leadership or less open communication has the potential to reduce work enthusiasm and trigger conflict. Therefore, companies need to implement a fair, open, and supportive leadership style so that employees feel appreciated, motivated, and able to provide optimal performance.
The Influence Of Tangibles, Empathy, Responsiveness, Reliability, And Assurance On Consumer Satisfaction At The COCO Kenten Gas Station In Palembang (A Case Study Of The Use Of The Mypertamina Application) Happy Lorenshe; Esty Naruliza; Sri Ermeila; Reiner Yan Mayana Effendi
Journal of Management, Economic, and Accounting Vol. 5 No. 4 (2026): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i4.1778

Abstract

The purpose of this study is to determine the influence of tangibles, empathy, responsiveness, reliability, and assurance on consumer satisfaction at SPBU COCO Kenten Palembang. This study employs a quantitative approach. The sample consists of 272 respondents who are MyPertamina application users at SPBU COCO Kenten Palembang. Data collection was conducted using questionnaires, which were then processed through multiple linear regression analysis using SPSS software version 27. The results of the analysis demonstrate that tangibles, empathy, responsiveness, reliability, and assurance simultaneously have a significant influence on consumer satisfaction at SPBU COCO Kenten Palembang. This is indicated by the calculated F-value (Fcount) of 712.684 with a significance level of 0.000, which greatly exceeds the table F-value (Ftable) of 2.25. Based on the coefficient of determination, the five independent variables account for 93.1% of the variance in consumer satisfaction, while the remaining 7.9% is explained by other factors outside this research model.
The Effect Of Streamer Credibility And Content Marketing On Consumers’ Purchase Intention Toward Daviena Skincare Products On Tiktok In Palembang City Wanda Wandira; Esty Naruliza; Sri Ermeila; Ria Astri Yani
Journal of Management, Economic, and Accounting Vol. 5 No. 4 (2026): Oktober
Publisher : Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/jmea.v5i4.1782

Abstract

The purpose of this study is to examine how credibility and content marketing influence consumer purchase intention toward Daviena Skincare products through TikTok in Palembang City. This research employed a quantitative approach. The sample consisted of 272 respondents who are TikTok users and Daviena Skincare consumers in Palembang City,. Data were collected through questionnaires and processed using multiple linear regression analysis with SPSS version 27 software. The analysis results prove that credibility and content marketing simultaneously have a significant influence on purchase intention. This is evidenced by the calculated F value of 271.409, which far exceeds the F table value of 2.51. Based on the coefficient of determination, the two independent variables are able to explain 66.9% of the variation in purchase intention for Daviena Skincare products, while the remaining 33.1% is explained by other factors outside this research model.
Co-Authors Ermeila, Sri Happy Lorenshe Hermantoalyafiq Hermantoalyafiq Marlina Marlina R.Y Effendi Reiner Yan Mayana Effendi Ria Astri Yani Wanda Wandira