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All Journal JOURNAL OF SOCIAL DEVELOPMENT
Rusmaniah Rusmaniah
Social Science Education Department, FKIP Lambung Mangkurat University
Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media

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Production Barriers and Business Development of Pagatan Woven Fabric In Tanah Bumbu Regency Siti Nurhalizah; Mutiani Mutiani; M. Ridha Ilhami; Rusmaniah Rusmaniah; Raihanah Sari
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16401

Abstract

This study aims to identify the obstacles faced in the production process and business development in the small-scale industrial sector, particularly traditional woven fabric businesses. In the context of local culture-based economic development, woven fabric businesses play a strategic role in preserving cultural heritage while improving community welfare. However, in practice, business operators often face various challenges that hinder smooth production and business expansion. This study employs a qualitative descriptive approach with data collection techniques including observation, in-depth interviews, and documentation. The results indicate that the main challenges in the production process include limited access to high-quality raw materials, a shortage of skilled labor, weather conditions, limited business capital, marketing issues, and a shortage of skilled labor. Business operators have also begun to apply technology in the production process to improve efficiency and consistency of results. Commitment to cultural preservation is maintained in every innovation undertaken. Support from local governments, financial institutions, and creative communities further strengthens the business development process. This study shows that with the right development strategies, traditional woven fabric businesses have great potential to grow sustainably and competitively in both local and national markets.
Profile of the Gang Amal Traditional Market in South Belitung West Banjarmasin District Nurul Maulida Arifa; Syaharuddin Syaharuddin; Rusmaniah Rusmaniah; Fatwa Nur’aini; Syarifuddin Syarifuddin
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16684

Abstract

Gang Amal Market is one of the traditional markets that is still actively operating in South Belitung Village, West Banjarmasin District. Its existence attracts attention because it is only about 50 meters away from a modern market, namely a minimarket, even though South Kalimantan Provincial Regulation Number 12 of 2019 stipulates a minimum distance of 1 kilometer between traditional and modern markets. This situation raises questions about how Gang Amal Market has been able to survive and remain the choice of the community in meeting their daily needs. Nevertheless, Gang Amal Market remains in demand. This phenomenon shows that traditional markets are still surviving. The purpose of this study is to determine the profile of Gang Amal in Belitung Selatan Village, Banjarmasin Barat District. This study uses a qualitative method with data collection techniques through interviews, observation, and documentation. The results of the study show that Gang Amal Market has been operating since the 1990s and is still in demand by the local community and those from outside the area. This market is open from afternoon until night and offers a variety of food and non-food commodities, with product quality being a priority for traders. Social and cultural interactions are still maintained, and the market is managed independently.
Marketing Mix of Mban Man White Tofu Factory Sri Amelia; Ersis Warmansyah Abbas; Raihanah Sari; Rusmaniah Rusmaniah; Jumriani Jumriani
Journal of Social Development Vol 4, No 1 (2026): Journal of Social Development, May 2026
Publisher : Universitas Lambung Mangkurat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20527/j-sod.v4i1.16596

Abstract

Mbah Man's White Tofu Factory is a micro-business that employs traditional yet consistent marketing strategies. This study aims to analyze the implementation of the marketing mix, which includes product, price, place, and promotion aspects, as applied by Mbah Man's White Tofu Factory in Gang Pangeran Suryanata, Banjarmasin. This study uses a qualitative descriptive approach with data collection techniques through observation, interviews, and documentation. The informants in this study consist of the factory owner, production manager, employees, and distributors. The results of the study indicate that: The product aspect shows that the factory maintains consistent tofu quality with a soft, dense texture that does not easily crumble; The price aspect is implemented through competitive pricing and adjustments based on fluctuations in raw material prices; The place or distribution aspect is carried out through a direct distribution system and trust between producers and distributors; The promotion aspect is carried out simply, namely through direct communication, customer testimonials, and verbal promotion. The conclusion of this study is that the marketing mix strategy consistently applied by Mbah Man White Tofu Factory is able to maintain business sustainability, increase customer loyalty, and strengthen competitiveness amid intense local market competition.
Co-Authors Ersis Warmansyah Abbas Fatwa Nur’aini Jumriani Jumriani M. Ridha Ilhami Mutiani Mutiani Nurul Maulida Arifa Raihanah Sari Siti Nurhalizah Sri Amelia Syaharuddin Syaharuddin Syarifuddin Syarifuddin