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All Journal JRMSI - Jurnal Riset Manajemen Sains Indonesia SENTRI: Jurnal Riset Ilmiah Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nur Adilla
Institut Teknologi Nasional Malang
Aerospace Engineering Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Online Customer Review dan Kredibilitas Influencer terhadap Niat Beli Produk Skincare Brand XYZ di Tiktokshop dengan Customer Trust sebagai Variabel Mediasi Tomy Dwi Aryanzah; Reiny Ditta Myrtanti; Nur Adilla
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5584

Abstract

This study aims to analyze the effect of online customer reviews and influencer credibility on the purchase intention of skincare products Brand XYZ on TikTok Shop, with customer trust as a mediating variable. The research adopts a quantitative approach using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with data collected from consumers who have interacted with skincare products on TikTok Shop. The results show that online customer reviews and influencer credibility have a positive and significant effect on purchase intention, with influencer credibility exerting a stronger influence. Furthermore, both online customer reviews and influencer credibility significantly affect customer trust, indicating their role in reducing consumer uncertainty in social commerce. Customer trust is also proven to have a positive and significant effect on purchase intention. Mediation analysis reveals that customer trust partially mediates the relationship between online customer reviews and purchase intention, as well as between influencer credibility and purchase intention. These findings highlight that consumer trust plays a key role in translating digital information and influencer recommendations into purchase intention. The study contributes to the literature on social commerce by strengthening the application of Signaling Theory in explaining consumer behavior on TikTok Shop and provides practical implications for skincare brands in designing effective digital marketing strategies.
HOW TO INCREASE CONSUMER SATISFACTION TO GAIN CONSUMER LOYALTY: Study at Omah Wilis Caffee Shop Nur Adilla; Meta Bara Berutu
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 15 No. 02 (2024): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.015.2.04

Abstract

This study aims to examine the effect of product innovation and service quality on consumer satisfaction and consumer loyalty. This study uses a quantitative approach with data collection methods through surveys. The questionnaire was distributed online using the Google Form with a total of 227 respondents. Respondents are consumers of the Omah Wilis coffee shop with a minimum age of 18 years in the last 3 months. Furthermore, the respondents' answers were processed using the Partial Least Square (PLS) application as well as through the Structural Equation Model (SEM) data analysis technique. The results showed that product innovation and service quality had a significant positive effect on consumer satisfaction and loyalty.
The Influence of TikTok Content User Interaction, e-WOM, and Influencer Marketing on Purchase Decisions for Skincare Products of PT X in Malang City Ida Bagus Wily Putra Abhirama; Sri Indriani; Nur Adilla
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 3 (2026): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i3.10814

Abstract

Purpose: The development of social media has transformed how consumers seek information and make purchasing decisions, particularly for skincare products that require a high level of trust. Digital content on TikTok, user reviews, and influencer recommendations serve as marketing stimuli capable of shaping consumer awareness, curiosity, and desire for a product. This study aims to examine the influence of user interaction on TikTok content, electronic word of mouth (e-WOM), and influencer marketing on the purchase decisions of skincare products of PT X in Malang City. Research Methodology: This research uses a quantitative associative method with a survey method involving 100 TikTok user respondents in Malang City. Data were collected via online questionnaires and analyzed using multiple linear regression, including validity, reliability, classic assumption tests, t-tests, and F-tests to evaluate partial and simultaneous effects between variables. Results: The findings indicate that user interaction on TikTok content, e-WOM, and influencer marketing have a positive and significant impact on purchase decisions, both partially and simultaneously, with an adjusted R² value of 0.707. Conclusions: These results demonstrate that user engagement, information credibility, and social influence play a crucial role in driving skincare product purchase decisions in the digital marketing era.
Designing TikTok Content to Improve Brand Identity and Brand Awareness: (A Case Study of GNK Store Singosari) Haries Aprillian; Sujianto Sujianto; Nur Adilla
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 3 (2026): November : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i3.10815

Abstract

Purpose: This study aims to design and implement TikTok-based social media content and a new visual identity to strengthen brand identity and increase brand awareness of GnK Store Singosari. The research focuses on developing effective digital branding strategies through structured content planning and rebranding processes. Research Methodology: This research was conducted at GnK Store Singosari using a qualitative approach with the Research and Development (R&D) method through the ADDIE model, consisting of Analysis, Design, Development, Implementation, and Evaluation stages. Data were collected through field observations, in-depth interviews with the business owner, documentation, and literature review. The developed products included a new logo design and TikTok content plans such as before-after content, educational content, and behind-the-scenes videos. Results: The results show that the implementation of rebranding and TikTok content strategies successfully strengthened the visual identity and increased brand awareness of GnK Store Singosari. Engagement metrics such as views, likes, shares, and comments demonstrated significant improvement, particularly in video-based behind-the-scenes content, which achieved the highest audience reach and interaction. Conclusions: The study concludes that a structured digital branding approach through rebranding and TikTok content planning effectively enhances brand identity and brand awareness for small and medium enterprises. The ADDIE model proved to be an effective framework for developing and implementing digital content strategies in social media marketing. Limitations: This study was limited to one small business and a short implementation period, which may restrict the observation of long-term impacts on brand awareness and customer behavior. Contribution: This research contributes to the field of digital branding and social media marketing by providing a practical, step-by-step guide for SMEs in implementing TikTok content and visual rebranding strategies. The findings can serve as a reference for small businesses in developing effective digital promotion strategies.
Co-Authors Haries Aprillian Ida Bagus Wily Putra Abhirama Meta Bara Berutu Reiny Ditta Myrtanti Sri Indriani Sujianto Sujianto Tomy Dwi Aryanzah