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All Journal Jurnal Publikasi Manajemen Informatika
Muhammad Athallah Khairi Arief
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Analisis faktor-faktor yang Mempengaruhi Pemilihan Platform Marketplace Akibat Penutupan Tiktok Shop: Studi Kasus Gen Z di UPI Kampus Tasikmalaya Miizan Nur Qisthi; Adam Pratama Yudya Putra; Muhammad Athallah Khairi Arief; Rafaeza Athhar Ramadhan; Laras Bellaning Restu; Adi Prehanto; Asep Nuryadin
Jurnal Publikasi Manajemen Informatika Vol. 3 No. 1 (2024): JANUARI : JURNAL PUBLIKASI MANAJEMEN INFORMATIKA
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jupumi.v3i1.2484

Abstract

This research explores the factors influencing consumers to switch from TikTok Shop to other marketplace platforms. Based on interviews with five respondents, it was found that cheaper prices, discounts and promotions, and features similar to TikTok Shop are the main factors influencing their decisions. These findings provide new insights into consumer behavior in choosing marketplace platforms, especially in the context of the closure of TikTok Shop. Keywords: TikTok Shop, marketplace platforms
Co-Authors Adam Pratama Yudya Putra Adi Prehanto Asep Nuryadin Laras Bellaning Restu Miizan Nur Qisthi Rafaeza Athhar Ramadhan