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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Jurnal Penelitian Ekonomi dan Manajemen (JPEM) Journal Markcount Finance
Eka Putri Yudilestari
Sekolah Tinggi Ilmu Ekonomi Dharma Agung Indonesia
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Edukasi dan Pelatihan Pengelolaan Sampah berbasis Bank Sampah di Desa Sukarahayu Kecamatan Tambelang Istianah Setyaningsih; Eka Putri Yudilestari
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v6i1.10967

Abstract

Managing waste remains a significant issue in various areas, including Sukarahayu Village, Tambelang Sub-district, Bekasi Regency. The community’s ongoing improper disposal habits, such as littering and open burning, continue to threaten both public health and the environment. This community engagement initiative seeks to increase residents’ knowledge, awareness, and involvement in waste management through education and training utilizing the waste bank model. The approach comprised three primary phases: preparation, socialization, and implementation. In the implementation phase, residents were educated about sorting organic and inorganic waste following the 3R principles (Reduce, Reuse, Recycle), the environmental and health dangers of burning waste, and received training in waste handling through the establishment of a Waste Bank Unit (WBU). The outcomes demonstrate improved community understanding of effective waste management and the creation of a waste bank management team in Sukarahayu Village. This initiative is anticipated to foster positive behavioral changes in waste handling, decrease the amount of waste sent to landfills, and deliver ongoing economic benefits to the community.
The Effectiveness of Content Marketing in Building Brand Awareness Zhang Wei; Hermyn Benny Hina; Deng Jiao; Eka Putri Yudilestari; Hamka Hamka
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1288

Abstract

In the internet era, content marketing has become the main strategy for increasing brand awareness. This research looks at how effective content advertising is in increasing consumer awareness of brands and their impact on target audiences. Research shows that personalized and planned content marketing can significantly increase consumer knowledge about a brand. Compelling and engaging content not only grabs the audience's attention, but also increases the likelihood of them sharing, naturally increasing brand reach. Additionally, proper platform usage and consistent messaging are critical to the effectiveness of content advertising. However, quality content and the right distribution strategy are essential for effective content marketing. This study also found problems in content marketing such as measuring ROI and audience engagement. Good content can increase brand awareness, but it's important to create clear metrics and useful analytical tools to assess the success of the campaign. This allows businesses to change their plans based on the results they obtain. Overall, with the right strategy and measurements, content marketing is a powerful tool for increasing brand awareness. Companies can increase their brand visibility and reach target audiences more effectively by optimizing content quality, selecting appropriate distribution channels, and conducting careful evaluations.
PENINGKATAN LITERASI KEUANGAN UMKM MELALUI PELATIHAN DAN PENDAMPINGAN PENCATATAN KEUANGAN SEDERHANA DI DESA KARANGBARU, CIKARANG UTARA Irwansyah Aditya Saputra; Eka Putri Yudilestari
Jurnal Penelitian Ekonomi dan Manajemen (JPEM) Vol. 1 No. 3 (2026): Jurnal Penelitian Ekonomi dan Manajemen (JPEM)
Publisher : PT Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/jpem.v1i3.32

Abstract

Kegiatan pengabdian ini bertujuan meningkatkan literasi keuangan pelaku UMKM di Desa Karangbaru melalui pelatihan dan pendampingan pencatatan keuangan sederhana. Pelaksanaan kegiatan dibagi beberapa tahapan yaitu pengamatan awal dan identifikasi masalah, sosialisasi literasi keuangan, pelatihan dan simulasi pencatatan keuangan, pendampingan, serta evaluasi dan diskusi. Hasil kegiatan menunjukan pemahaman dan praktik pengelolaan keuangan pelaku UMKM berubah menjadi lebih baik. Pelaku UMKM mulai memahami pentingnya pencatatan transaksi, mampu menyusun buku kas sederhana untuk mencatat penerimaan dan pengeluaran, serta mulai menyadari pentingnya memisahkan keuangan pribadi dan keuangan usaha. Kegiatan juga mendorong munculnya komitmen untuk melakukan pencatatan transaksi secara lebih rutin. Namun, penerapan pencatatan secara konsisten masih menghadapi kendala berupa keterbatasan waktu dan kebiasaan lama pelaku UMKM yang belum terbiasa melakukan pencatatan administrasi usaha. Dengan demikian, pelatihan yang disertai praktik dan pendampingan dapat menjadi langkah awal dalam membangun kesadaran dan kebiasaan pengelolaan keuangan yang lebih tertib pada pelaku UMKM
Co-Authors Deng Jiao Hamka Hamka Hermyn Benny Hina Irwansyah Aditya Saputra Setyaningsih, Istianah Zhang Wei