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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat Journal Markcount Finance
Eka Putri Yudilestari
Sekolah Tinggi Ilmu Ekonomi Dharma Agung Indonesia
Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Edukasi dan Pelatihan Pengelolaan Sampah berbasis Bank Sampah di Desa Sukarahayu Kecamatan Tambelang Istianah Setyaningsih; Eka Putri Yudilestari
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 6 No. 1 (2026): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v6i1.10967

Abstract

Managing waste remains a significant issue in various areas, including Sukarahayu Village, Tambelang Sub-district, Bekasi Regency. The community’s ongoing improper disposal habits, such as littering and open burning, continue to threaten both public health and the environment. This community engagement initiative seeks to increase residents’ knowledge, awareness, and involvement in waste management through education and training utilizing the waste bank model. The approach comprised three primary phases: preparation, socialization, and implementation. In the implementation phase, residents were educated about sorting organic and inorganic waste following the 3R principles (Reduce, Reuse, Recycle), the environmental and health dangers of burning waste, and received training in waste handling through the establishment of a Waste Bank Unit (WBU). The outcomes demonstrate improved community understanding of effective waste management and the creation of a waste bank management team in Sukarahayu Village. This initiative is anticipated to foster positive behavioral changes in waste handling, decrease the amount of waste sent to landfills, and deliver ongoing economic benefits to the community.
The Effectiveness of Content Marketing in Building Brand Awareness Zhang Wei; Hermyn Benny Hina; Deng Jiao; Eka Putri Yudilestari; Hamka Hamka
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1288

Abstract

In the internet era, content marketing has become the main strategy for increasing brand awareness. This research looks at how effective content advertising is in increasing consumer awareness of brands and their impact on target audiences. Research shows that personalized and planned content marketing can significantly increase consumer knowledge about a brand. Compelling and engaging content not only grabs the audience's attention, but also increases the likelihood of them sharing, naturally increasing brand reach. Additionally, proper platform usage and consistent messaging are critical to the effectiveness of content advertising. However, quality content and the right distribution strategy are essential for effective content marketing. This study also found problems in content marketing such as measuring ROI and audience engagement. Good content can increase brand awareness, but it's important to create clear metrics and useful analytical tools to assess the success of the campaign. This allows businesses to change their plans based on the results they obtain. Overall, with the right strategy and measurements, content marketing is a powerful tool for increasing brand awareness. Companies can increase their brand visibility and reach target audiences more effectively by optimizing content quality, selecting appropriate distribution channels, and conducting careful evaluations.
Co-Authors Deng Jiao Hamka Hamka Hermyn Benny Hina Setyaningsih, Istianah Zhang Wei