Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
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This Author published in this journals
All Journal Journal of Social Entrepreneurship and Creative Technology Journal Markcount Finance International Journal of Language and Ubiquitous Learning
Hamka Hamka
Universitas Lambung Mangkurat
Decision Sciences, Operations Research & Management

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SOCIAL MEDIA SENTIMENT ANALYSIS TO PREDICT MARKET TRENDS IN THE CREATIVE INDUSTRY Purwati Purwati; Agung Yuliyanto Nugroho; Hamka Hamka; Hendro Sukoco
Journal of Social Entrepreneurship and Creative Technology Vol. 2 No. 1 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jseact.v2i1.2052

Abstract

The rise of social media has transformed how information spreads, creating an invaluable resource for analyzing market trends. In the creative industry, where consumer preferences shift rapidly, understanding social media sentiment is critical for businesses aiming to stay ahead of trends. Previous research on sentiment analysis has shown its potential in various fields, but its specific application in the creative industry remains underexplored. This research aims to investigate how social media sentiment analysis can predict market trends in the creative industry. By analyzing social media posts, reviews, and discussions, the study seeks to explore how positive, negative, and neutral sentiments influence market behavior and creative products’ success. The study employs a combination of data mining and sentiment analysis techniques to analyze social media content related to key creative products. Using machine learning algorithms, the research categorizes posts into sentiment categories and correlates them with market trends, such as sales and consumer behavior. A dataset consisting of social media content from multiple platforms over the past year was utilized for analysis. The results show that positive social media sentiment correlates with increased consumer engagement and sales in the creative industry, while negative sentiment predicts a decline in product success.
The Effectiveness of Content Marketing in Building Brand Awareness Zhang Wei; Hermyn Benny Hina; Deng Jiao; Eka Putri Yudilestari; Hamka Hamka
Journal Markcount Finance Vol. 2 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/jmf.v2i2.1288

Abstract

In the internet era, content marketing has become the main strategy for increasing brand awareness. This research looks at how effective content advertising is in increasing consumer awareness of brands and their impact on target audiences. Research shows that personalized and planned content marketing can significantly increase consumer knowledge about a brand. Compelling and engaging content not only grabs the audience's attention, but also increases the likelihood of them sharing, naturally increasing brand reach. Additionally, proper platform usage and consistent messaging are critical to the effectiveness of content advertising. However, quality content and the right distribution strategy are essential for effective content marketing. This study also found problems in content marketing such as measuring ROI and audience engagement. Good content can increase brand awareness, but it's important to create clear metrics and useful analytical tools to assess the success of the campaign. This allows businesses to change their plans based on the results they obtain. Overall, with the right strategy and measurements, content marketing is a powerful tool for increasing brand awareness. Companies can increase their brand visibility and reach target audiences more effectively by optimizing content quality, selecting appropriate distribution channels, and conducting careful evaluations.
Utilization of Tik Tok Social Media as Learning Media in the Teaching and Learning Process during Covid-19 Ratna Susanti; Hamka Hamka
International Journal of Language and Ubiquitous Learning Vol. 2 No. 2 (2024)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/ijlul.v2i2.971

Abstract

Background. The Covid-19 outbreak that occurred at the end of 2019 spread rapidly in Indonesia. To reduce the transmission, the Government set a rule not to hold activities that trigger crowds and all activities are carried out at home. The impact of this policy is very much felt, one of which is in the field of education.  The learning system has changed significantly from face-to-face learning in classrooms to distance learning through online media. Efforts that can be made so that learning is still carried out during covid-19 are utilizing social media as a learning medium, one of which is through the Tik Tok application. Purpose. The purpose of this study was to determine the utilization of Tik Tok social media as a learning medium in the teaching and learning process during covid-19. Method. The research method used is quantitative method, data obtained from interviews and distributing questionnaires via google form. Results The results showed that Tik Tok social media was able to motivate students in learning because of Tik Tok's interesting and fun features. In addition, educators can also be creative through videos in presenting learning materials so that learning indicators can be conveyed. Conclusion. The conclusion of this study shows that the use of Tik Tok social media in the learning process during Covid-19 is very effective.
Co-Authors Agung Yuliyanto Nugroho Deng Jiao Eka Putri Yudilestari Hendro Sukoco Hermyn Benny Hina Purwati Purwati Ratna Susanti Zhang Wei