Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Jurnal Layanan Masyarakat (Journal of Public Service)
Nur Aini Hidayati
Departemen Ilmu Ekonomi, Fakultas Ekonomi dan Bisnis, Universitas Airlangga, Surabaya, Indonesia
Humanities Decision Sciences, Operations Research & Management Environmental Science Social Sciences Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
DIGITAL MARKETING TRAINING VIA MARKETPLACES AND SOCIAL MEDIA: A COMMUNITY SERVICE PROGRAM TO STRENGTHEN COFFEE SHOP BUSINESSES AROUND MOUNT KELUD Nur Aini Hidayati; Yessi Rahmawati; Widya Sylviana; Shochrul Rohmatul Ajija; Arivia Fikratuz Zakia
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 4 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i4.2025.527-539

Abstract

The contemporary digital age presents numerous opportunities and problems that can be leveraged by all societal strata, including rural areas.  One option is utilising marketplaces as a potential sales channel for advertising business products.  Nevertheless, among the Kelud Coffee Business Group supported by LAZ Al Azhar in Laharpang Hamlet, Puncu Village, Kediri Regency, insufficient knowledge and abilities in leveraging marketplaces persist as an obstacle.  This community service initiative was executed using interactive training techniques and direct mentorship over a three-month period, encompassing instruction in marketplace account establishment, product catalogue administration, promotional tactics via social media, and online transaction methodologies.  Assessment was conducted using pre- and post-tests of participants' digital competencies and the observation of gains in online sales.  The activity's outcomes indicated a 22.15% enhancement in digital knowledge and online marketing competencies post-training.  This action demonstrates that digital marketing training via marketplaces and social media can substantially enhance the digital marketing proficiency of local coffee enterprises.
Co-Authors Arivia Fikratuz Zakia Shochrul Rohmatul Ajija Widya Sylviana Yessi Rahmawati