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All Journal Al-Kharaj: Journal of Islamic Economic and Business Business and Applied Management Journal
Risca Kurnia Sari
Universitas Bina Nusantara, Indonesia
Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Shopping Lifestyle As A Moderating Variable Of The Influence Of Hedonic Shopping Value On Impulse Buying Sulistyo Budi Utomo; Rudy Irwansyah; Asriany; Dikky Mooy; Risca Kurnia Sari
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M UIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8557

Abstract

This study aims to analyze and test the role of Shoppng Lifestyle variables as moderating variables in strengthening or weakening the influence of Hedonic Shopping Value (HSV) on Impulsive Buying (IB). Impulsive buying is a consumer behavior phenomenon characterized by lack of planning, quick decisions, and strong emotional drives, which often have significant financial consequences, especially in the context of e-commerce and stimulation-rich retail environments. Previous research has confirmed that hedonic value, namely the aspects of pleasure, excitement, and fantasy obtained from the shopping process, is a strong predictor of impulsive tendencies . However, the magnitude of this influence is believed not to be universal, but rather depends on the individual context, one of which is the internalized consumption pattern, namely shopping lifestyle. This study adopts the StimulusOrganismResponse (S-O-R) framework, where HSV serves as an internal stimulus (O) that triggers an impulsive buying response (R), and this interaction is moderated by shopping lifestyle. This study employed a quantitative design with a survey of active online shoppers in Indonesia. The target population was individuals with moderate to high levels of hedonic consumption. The analytical technique used was Moderated Regression Analysis (MRA) to test the moderation hypothesis. It is hoped that the findings of this study will provide theoretical contributions by validating shopppng lifestyle as an important contextual variable in consumer behavior models and provide practical implications for retailers in designing marketing strategies that target consumers based on their lifestyle profiles.
The Role of Market Monitoring System (MAMOS) Strategy and Market Responsiveness in Enhancing SME Business Performance Risca Kurnia Sari; Satria Putra Utama
Business and Applied Management Journal Vol. 4 No. 3 (2026): IN PRESS
Publisher : Al-Qalam Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/bamj.v4i3.2126

Abstract

This study examines the effect of the Market Monitoring System (MAMOS) Strategy on SME Business Performance, both directly and indirectly through Market Responsiveness. Specifically, it examines Market Responsiveness as a mediating mechanism that translates market monitoring capabilities into improved business performance. The study used a quantitative explanatory research design and survey data collected from 150 SME owners. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that MAMOS Strategy has a positive and significant effect on Market Responsiveness (β = 0.718) and Business Performance (β = 0.335). Furthermore, Market Responsiveness positively and significantly influences Business Performance (β = 0.386). The indirect effect of MAMOS Strategy on Business Performance through Market Responsiveness is 0.277, indicating partial mediation. These findings suggest that market monitoring capabilities contribute to improved SME performance not only through direct strategic benefits but also by strengthening firms’ ability to respond promptly to customer needs and competitive changes. The study implies that SMEs should integrate systematic market monitoring with responsive decision-making routines to translate market intelligence into timely adjustments in products, pricing, marketing strategies, and customer services.
Co-Authors Asriany Dikky Mooy Rudy Irwansyah Satria Putra Utama Sulistyo Budi Utomo