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All Journal Cognitionis Civitatis et Politicae Pengabdian: Jurnal Abdimas
Amin Zaki
University Islam
Social Sciences

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SOCIAL MEDIA AND POLITICAL PARTICIPATION: AN ANALYSIS OF YOUTH ENGAGEMENT IN ONLINE AND OFFLINE ACTIVISM Lucy Lidiawati Santioso; Syafiq Amir; Amin Zaki; Aiman Fariq
Cognitionis Civitatis et Politicae Vol. 2 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/politicae.v2i3.2678

Abstract

A significant academic debate exists on whether youth social media engagement is slacktivism (replacement) or a gateway (mobilization) for traditional offline political participation. The field lacks empirical clarity on the specific mechanisms linking different types of online actions to offline behaviors. study aimed to: (1) empirically test the replacement versus mobilization hypotheses by disaggregating online behaviors, and (2) analyze the mediating role of political efficacy in the online-to-offline participation pathway. quantitative, cross-sectional survey was conducted with a nationally representative sample of 1,500 youth (aged 18-29). Data were analyzed using hierarchical linear regression and Structural Equation Modeling (SEM). The replacement hypothesis was refuted; no negative relationships were found. Low-cost “Expressive” participation (clicktivism) was a weak, non-significant predictor. “Organizational” online participation (e.g., creating content, coordinating groups) was the strongest, most significant predictor (\beta = .48, p < .001) of offline action. The SEM confirmed this link is powerfully mediated by political efficacy. slacktivism debate is resolved by this disaggregation. The study’s contribution is a refined mobilization model: high-effort “Organizational” online labor, not low-effort “Expression,” builds the political efficacy that drives offline activism.
Empowering Local SMEs in Rural Java through a Community-Based E-Commerce Training and Digital Literacy Program Edi Supardi; Amin Zaki; Nina Anis; Dikky Suryadi
Pengabdian: Jurnal Abdimas Vol. 3 No. 3 (2025)
Publisher : Yayasan Adra Karima Hubbi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70177/abdimas.v3i3.2683

Abstract

Background. Rural micro, small, and medium enterprises (SMEs) in Java remain economically marginalized due to low digital literacy, limited market access, and minimal use of e-commerce platforms. Although digital transformation initiatives have been introduced nationally, a digital divide between rural and urban areas persists, reducing SME competitiveness and weakening rural economic resilience. Purpose. The study aims to assess digital literacy needs among rural SMEs, implement a collaborative community-based digital training model, and evaluate the measurable impacts of the program on e-commerce adoption and business growth. Method. A mixed-methods research approach was used, combining pre- and post-training surveys, direct observation, focus group discussions, and business performance tracking. The intervention lasted 12 weeks and involved 50 SME participants from three rural villages in Java. Results. The study found notable improvements in participants’ digital skills, especially in online marketing, secure digital transactions, and the use of social commerce platforms. SMEs also experienced increased customer engagement and moderate revenue growth. Community participation further strengthened peer learning and supported ongoing knowledge retention. Conclusion. A community-based digital literacy model is effective and scalable for reducing digital gaps in rural areas. By empowering SMEs as active digital participants, the program enhances inclusive digital economic development and supports broader rural socio-economic advancement.
Co-Authors Aiman Fariq Dikky Suryadi Edi Supardi Lucy Lidiawati Santioso Nina Anis Syafiq Amir