Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business Andragogia: Journal of Educational Sciences and Islamic Studies
selmiana salam
Universitas Islam Negeri Alauddin Makassar
Religion Economics, Econometrics & Finance Education

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The moderating role of Al-Falah values in the effect of digital marketing and product innovation on the competitive advantage of micro, small, and medium enterprises in Sinjai Regency selmiana salam; Sudriman; Syaharuddin; Supriadi; Kamaruddin Arsyad
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 1 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i1.9018

Abstract

This study aims to examine the effects of digital marketing adaptation and product innovation on the competitive advantage of micro, small, and medium enterprises (MSMEs) in Sinjai Regency, Indonesia, and to investigate the moderating role of Al-Falah values. A quantitative approach was employed using a survey method involving 220 MSME owners. Data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results indicate that digital marketing adaptation has a positive and significant effect on competitive advantage (β = 0.215; p < 0.05), while product innovation shows a stronger positive effect (β = 0.355; p < 0.05). Al-Falah values also have a positive and significant direct effect on competitive advantage (β = 0.325; p < 0.05). The structural model demonstrates strong predictive power, with an R² value of 0.712, indicating that 71.2% of the variance in competitive advantage is explained by the proposed model. However, the moderating effects of Al-Falah values on the relationship between digital marketing adaptation and competitive advantage (β = −0.014; p > 0.05), as well as between product innovation and competitive advantage (β = −0.020; p > 0.05), are not statistically significant. These findings suggest that digital marketing adaptation and product innovation independently enhance MSMEs’ competitive advantage, while Al-Falah values primarily function as an ethical foundation rather than a reinforcing moderator. This study contributes to the literature by integrating Islamic ethical values into a digital competitiveness framework and offers practical implications for strengthening sustainable MSME competitiveness.
Fenomena Hidup Hedonis dalam Perspektif Al-Qur’an: Telaah Konsep Al-Isrif dan At-Tabdzir Selmiana Salam; A Tenri Sri Muntu; Dian Sari; Nasrulah Bin Sapa
Andragogia: Journal Education Science And Islamic Studies Vol 1 No 3 (2025): Andragogia: Journal of Educational Sciences and Islamic Studies
Publisher : Lembaga Pengkajian Pengembangan Pendidikan dan Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/andragogia.v2i1.755

Abstract

Hedonistic lifestyles characterized by excessive consumption behavior and orientation to worldly pleasures have become a widespread social phenomenon in the modern era. From an Islamic perspective, this kind of behavior is contrary to the fundamental values that the Qur'an teaches, especially through the prohibition against al-isr?f (excess) and at-tabdz?r (extravagance). This study aims to analyze the phenomenon of hedonistic living through a thematic interpretation approach to the verses of the Qur'an, as well as relate it to the Islamic economic framework. The results of the study show that the Qur'an not only condemns individual consumptive behavior, but also warns of its impact on social structure, economic inequality, and loss of moral responsibility. The hedonistic lifestyle is also considered to be contrary to the principles of al-fal?h and maq??id al-shar?'ah which emphasize a balance between material and spiritual needs. Therefore, the value of simplicity and wise management of wealth is a Qur'anic solution in dealing with the crisis of excessive consumption and encouraging the realization of a fair and sustainable economic order.
Co-Authors A Tenri Sri Muntu Dian Sari Kamaruddin Arsyad Nasrulah Bin Sapa Sudriman Supriadi Syaharuddin